As busy moms with businesses, we want to make sales without working all the time, but how do we do it? Through evergreen emails that nurture and do the selling for us. There’s a nuance and an art to getting people to buy. We have to nurture our audience, create a sense of belonging and clout so when they are asked to buy from us, they trust us, care about us, and believe that they belong in our space. Through a templated system, and series of emails, this process can be easy. What is the permiss...
Jul 22, 2021•35 min
For most of us, being on camera while we're dealing with personal challenges is the last thing we want to do. However, building a brand requires us to push past the things holding us back, and if we want to make our mark we have to put ourselves out there. How can we stop letting our insecurities get in the way of telling our brand's story more effectively? Is there anything we can do to feel more at-home in front of a camera? How can we bring our A-game to shoots as brand owners and photographe...
Jul 15, 2021•34 min
At its core, marketing helps us share who we are with our audience, but just how much should we be sharing? Building a brand based on our identities certainly comes with its challenges. How can we show our communities who we are without putting everything on the table? Is there anything we should avoid sharing altogether? In this episode, the author of You Are the Brand and host of the Brand You Podcast , Mike Kim shares how to be more strategic when building a personal brand. 3 Things You’ll Le...
Jul 08, 2021•40 min
There are a ton of ways to make money using social media, but many women hold back from getting started because they’re afraid of the unknown. How can we stop letting fear hold us back from the lives of our dreams? Will we ever truly get over the fears that come with starting a business and making an income through the things we love to do? In this episode, the author of the #1 bestselling Fear is Not the Boss of You , Jennifer Allwood shares how to stop holding back and start taking advantage o...
Jul 01, 2021•50 min
Few platforms allow us to share our message like speaking engagements. How do we do them right , so we can make the biggest possible impact? What can we do to create a better sense of connection with our audiences? More importantly, how can we get comfortable in front of an audience in the first place? In this episode, Executive Producer of TEDXLincolnSquare and author of The Influential Voice , Tricia Brouk shares how to get better at communicating with an audience. 3 Things You’ll Learn in Thi...
Jun 24, 2021•34 min
Coaching is an incredible way to impart your wisdom and impact people’s lives, but how do we consistently get clients without making our lives more stressful? If we want to build a coaching business that reaches the six-figure mark, we have to create a refined toolkit that gets specific results. On top of that, we don’t want to be the best kept secret, we want to be known, and bring in people excited to work with us. How do you become a good coach, find clients you get the best results for, and ...
Jun 17, 2021•25 min
We all have to deal with adversity at some point in our lives, and one of the best ways to navigate difficult experiences while keeping our businesses up and running is by having a coach. How can we find a coach whose areas of expertise match up seamlessly with our needs? Better yet, how can we use our own experiences to help coach others with their challenges? In this episode, COO of The Coaching Masters, Liam James Collins shares how coaching can help us take our businesses to the next level a...
Jun 10, 2021•1 hr 13 min
We all know how dangerous burnout can be, but many of us are still overworking ourselves both as business owners and as moms. Why are we killing ourselves trying to do it all, and how can we stop getting to the point of overwhelm before slowing down? How can we get better at filling our cups before tending to our children and businesses? Can we prioritize our wellbeing and still make all our dreams a reality? In this episode, leadership coach and author of Dying To Be A Good Mother, Heather Chau...
Jun 03, 2021•40 min
There’s a lot of trial and error in starting a business, and it’s easy to end up feeling knocked around by what works and what doesn’t, on top of raising our kids. With all of this going on, how can we approach our businesses from a place of calmness? Is it possible to be multi-focused and still get things done? How can we find our inner peace while we deal with all the inevitable ups and downs? In this episode, the Creator of Refreshed Moms, Deanna Mason returns to the show to share how to prio...
May 27, 2021•53 min
Turning 40 is a huge milestone and a birthday that feels different from other ones. A pivotal birthday brings up so many feelings - fear, excitement, anticipation, joy, apprehension, and tons of questions about what getting older means to us. The older we get, the more we see how much we’ve lived, and how much more we still have to experience if we choose to stay young at heart and young in mind. How do we age gracefully, on our terms, and continue to strive towards being the best version of our...
May 20, 2021•16 min
As moms, we know how unpredictable life can be, so it’s normal to have some bad days. However, they should always be in the minority, and if they aren’t, it may be time to take a look at our parenting strategies. Could our present approach be making us more susceptible to an endless cycle of ‘off’ days? Where are we going wrong? Can we switch it up so the good days outnumber the bad? In this episode, co-author of Parenting While Working from Home and co-owner of AdoreThemParenting.com, Shari Med...
May 13, 2021•40 min
We often hear that time heals all wounds, but unfortunately, that isn’t always the case. Trauma is tricky, and if we aren’t dealing with it head on, we run the risk of reliving our darkest days, or worse: passing them on to our kids. How can we get started with the process of healing our scars, so we can prevent them from festering in other areas of our lives? Is there a way to cure our trauma for good, so it stops controlling us? In this episode, Licensed Marriage and Family Therapist and found...
May 06, 2021•45 min
Running flash sales is a great way to bring in a ton of revenue, so it’s something all Boss Moms should consider adding to their business models. Where do we start, and is there a right way to do it? In times like these, when so many people are uncertain about their financial futures, our best bet is to limit our flash sales to lower-priced items. The only question is, how big can our results be from small sales? Can sales on low-priced items translate to something bigger? In this episode, I sha...
Apr 29, 2021•20 min
Intimacy is an incredibly important part of any relationship because it helps us relate to our loved ones. However, getting that intimacy right isn't always easy. For many women, intimacy comes with challenges, and many of those stem from not understanding what our loved ones need from us, or what we need from them. Real intimacy takes work, but it's worth it. The only question is, where do we start? How can we get better at connecting with our significant others when it feels like we're just no...
Apr 22, 2021•55 min
Setting boundaries is a huge part of taking control of our lives, but doing that can be ridiculously difficult if we're codependent. The only problem is, many of us don't know if we fall into that category or not. Despite codependence being a buzzword we're hearing a lot at the moment, many of us are still unsure about what exactly codependency is. So, what is it? Could we be codependent without realizing it? Is there anything we can do to break the cycle of people-pleasing for good if we know w...
Apr 15, 2021•46 min
We’ve spent an entire year in various forms of lockdown, so it’s no surprise that discussions about mental health are a top priority for many of us at this moment. As moms, we must check in with ourselves, and we have to ensure our kids are feeling their best, too. Feeling needed, loved, and worthy are essential for survival, but getting to that point isn’t always easy. What can we do to start feeling genuine self-love, so we can model that kind of behavior for our children? Outside of reminding...
Apr 08, 2021•43 min
Experiencing some kind of pain has become normalized in our society, but it shouldn’t be. We shouldn’t have to put up with stomach aches, back pain, or headaches for the sake of it, because it’s not normal to feel physically uncomfortable. The only problem is, the main alternative to pain is an over-the-counter medication, and no one wants to be popping pills every day. Is there a way to address our ailments without giving into chemical solutions filled with ingredients we can’t even read, let a...
Apr 01, 2021•35 min
A lot of Boss Moms think they're alone in struggling to get clarity in their businesses, but that couldn't be further from the truth! Grappling with clarity is something most entrepreneurs deal with. What is it that makes clarity so difficult to attain? Is there a way to get clarity, once and for all, or is that entirely unrealistic? If clarity is elusive for business owners across the board, what can we do to get closer to it, one step at a time? In this episode, I share how to rethink clarity ...
Mar 25, 2021•14 min
Sports are a big part of many people's lives, so having an idea of what's going on in the sporting world is a great way to foster relationships. The only question is, what if we aren't into it ourselves? For those of us who aren't major sports fanatics, the thought of participating in discussions about last night's game can feel a little daunting. However, we don't need to become experts just to join a conversation. What can we do to empower ourselves to join in with conversations about sports w...
Mar 18, 2021•35 min
Building a brilliant business doesn’t always mean we have to come up with an entirely new idea. Sometimes, all it takes is looking at existing concepts in a new way. Unfortunately, there are times when that can be easier said than done, but even that doesn’t mean it’s the end of the road for our creativity. All that means is we need to create the right partnerships- but how do we do that? How can we create the type of partnerships that help us see things in new, exciting ways? When will we know ...
Mar 11, 2021•38 min
As moms and business owners, balancing time and energy between our different kinds of babies can feel overwhelming on its own, but what happens for those of us who have fur babies too? Our pets are an important part of our lives, and having them around during stressful times like these is an absolute blessing. However, we also have to ensure we’re giving them the attention and training they need, and when we already have a lot going on, that can feel like a chore. How can we stop looking at trai...
Mar 04, 2021•50 min
Debt is something many of us have gone through, but most of us just don’t want to talk about it, and that’s because we’re talking about it the wrong way. Opening up about our financial situations can be intimidating, but it’s something we need to get comfortable doing if we want to move forward. The only thing is, so many of us are trapped in silence because we’re afraid of being judged. How can we stop the cycle of shame for good and change the way we think about debt? Can we change the way we ...
Feb 25, 2021•43 min
Choosing our children’s college is the biggest financial decision our families will ever make, so we have to be as informed as possible going into it. The problem is, many of us simply don't know how much college costs, or how much we should be paying for it. How can we begin to advise our kids when we don't even know where to start ourselves? The only way we'll find out is by asking the right questions. So what should we be asking? In this episode, New York Times Columnist and author of The Pri...
Feb 18, 2021•55 min
The copywriting space is booming, but with so many writers from a ton of different industries moving into it, it's more important than ever before to set ourselves apart. Creating a personality for our brand is a great way to do that, but how can we make sure it still feels authentic to who we are? Assuming a character helps keep us top of mind for our clients, but it's only effective when it fits in with our existing personalities. Is there a way to strike a balance between the two? What can we...
Feb 11, 2021•40 min
When it comes to standing out in our markets, we tend to think of things like social media marketing as our first port of call. However, while being visible online is important, it’s not the first step to cementing our place in the market, creating a framework is. Whether we refer to it as our framework, model, or system, being known for what we do and how we do it is the key to standing out in our ideal clients’ eyes. The question is, how do we create a model worthy of being spoken about in the...
Feb 04, 2021•11 min
When we’re caught up in the hustle and bustle of running our businesses, it’s easy to lose sight of the impact we’re making on our clients. However, sometimes even the smallest service we provide can make all the difference in someone else’s life. As business owners, we have the potential to transform our clients’ lives, from how they get things done, to how they feel about themselves. Wouldn’t it be great to tap into that power and use it for good? How can we channel our energies into creating ...
Jan 28, 2021•34 min
Having strong relationships with our children is something all mothers aspire to, but in the case of girl moms, it may be even more important than we realize. That’s because when raising daughters, we have an opportunity to empower the future generation of women . As Boss Moms, many of us are motivated by the thought of using our businesses to uplift other women, but sometimes shifting our focus to creating a strong foundation for our own daughters can make an even bigger impact. That being said...
Jan 21, 2021•58 min
Running a business while being a mom isn’t always easy, and the events of last year only added to the challenges. However, there is something to be grateful for every day, and sometimes we just need a shift in perspective to see it. Finding the ray of sunshine in any situation isn’t always easy, but it’s possible if we’re willing to look past the obstacles we’re faced with. How can we find joy each day, no matter what life throws our way? What can we do to remind ourselves that we are enough as ...
Jan 14, 2021•45 min
We all want to have great businesses that make money, solve problems, and help people to get results. As e-learning continues to boom, it’s become more critical to have tools that allow people to learn on their mobile devices. More and more people want to learn on-the-go and in podcast format. The more spaces we can create that make education easy, the more we can cut through the challenges of getting people to use and implement our content. My guest today is a Boss Mom who built an audio platfo...
Jan 07, 2021•41 min
Last week I talked about the 3 areas we need to think about as we visualize what we want in the future. Those emotional, environmental, and financial goals form a baseline and a scaffolding for what we have to prioritize. In order to commit to the activities that get us what we want, we have to get clear on the opportunities we should seize and what we need to let go of. If we try to leverage too many things, we risk diluting our effectiveness. In this episode, I share the two things that will h...
Dec 31, 2020•23 min
