This time has been challenging for many of us Boss Moms because we’re out of our normal routines, and we’ve experienced the frustration of dealing with altered, shifted and even broken routines. Routines are incredibly valuable to our performance, and when we don’t have them, things can be incredibly hard for our children and even for us. We need a structure to rely on, keep us moving forward and even to give us some freedom. Why are routines so important to the way we tick as parents, business ...
May 14, 2020•34 min
The COVID-19 crisis has put a pause on all aspects of our lives; our children’s school schedules and daily routines, our habits and how we operate from day-to-day, and of course, our businesses. The pause doesn’t mean we have to stop completely. We can keep moving forward if we learn how to navigate our new reality. If we focus our energies correctly, this can be a great launching pad for business growth. Where should we be focusing our energies right now? How can we regain some control over our...
May 07, 2020•51 min
With everything going on in the world right now, one of the biggest changes and challenges parents are facing is having their children at home. Our kids are also dealing with changes to their daily schedules and activities, which is overwhelming and leading to more tantrums and emotional outbursts. When our children experience negative emotions, we need to be equipped to help them process what they are feeling in a constructive and positive way. What is positive parenting and why is it such a co...
Apr 30, 2020•41 min
As women entrepreneurs, we are often shocked to find that collaboration over competition takes work, but as long as we become more mindful of ourselves, that doesn’t need to be a problem. Why is it so important to understand what makes us different from the other women in our space? Can we ever completely get rid of feelings of jealousy we may have towards all the successful ladies in our lives? On this episode, women empowerment coach, Marta Spirk shares how to build stronger relationships with...
Apr 23, 2020•36 min
As busy moms and business owners, so many things need to get done and as a result, our marriages slide down the priorities list. Why do so many couples end up feeling more like roommates and logistical partners rather than romantic partners? How can we start improving our marriages on our own? How do we rekindle fun and intimacy in our relationships? On this episode, marriage strategist Rachel Ballard shares on the importance of prioritizing your relationship and how to get back on track if you ...
Apr 16, 2020•44 min
Right now, with all that’s going on in the world, community is everything. People want to connect with people more than ever, and that’s why it’s a great time to set up a Facebook group. How do we set up a Facebook group in a way that drives connection and momentum in our business? Why do we need to stop pushing information, and what do we need to be doing instead? In this episode, the final of our four-part series about managing during challenging times, we’ll talk about the power of Facebook g...
Apr 09, 2020•13 min
We’re all in crisis mode and emotional turmoil with all that’s going on right now and the adjustments we’ve had to make. Many of us still want to be able to make money to support our families and the economy, and that good news is we can earn money online. What are some of the ways we can start earning some money right now? In this episode, we discuss where there are still money making opportunities in this tough time. Even if you’re in emotional turmoil, you can still do things to make money . ...
Apr 02, 2020•28 min
The typical marketing rule is to churn out a lot of stuff, but I believe putting out too much content can actually diminish our effectiveness. We need to define down our content, especially at a time like this. What type of content should we be posting right now? What is an easy social media content formula that can allow us to have impact, connect and sell our products? In this episode, we discuss a more beneficial content schedule and content sequence that we can follow, and how it will boost ...
Mar 26, 2020•18 min
For any business owner, right now is a bit of a scary time. Because of Covid-19 and the subsequent changes we’ve all had to make to our daily lives, it can be hard to know how to keep our businesses up and running. Right now, it’s important for us to be leaders when it comes to dealing with our clients. How can we offer our support to them? What does it take to be indispensable right now? What are the actions we can take to solidify client relationships? On this episode, I share how we can becom...
Mar 19, 2020•19 min
Social media advertising is vital for online businesses, so all entrepreneurs should be looking into it. Is there a right time to start advertising? What happens if we don’t have a big online following yet? Do we need to be hesitant to use retargeted advertising? On this episode, host of The Art of Online Business podcast, Rick Mulready, shares how to advertise effectively on social media. It’s never too early to start using ads. Start running them as soon as you have an audience. - Rick Mulread...
Mar 12, 2020•40 min
Opt-ins are a vital part of us building relationships with more people and growing our businesses. Why are they so effective? How do we make sure our opt-ins are aligned with what we sell? On this episode, you’ll learn about what it takes to create effective, highly converting opt-ins. Getting people on your email list and nurturing them creates a much longer relationship . -Dana Malstaff 3 Things We Learned From This Episode Recognize that your opt-in isn’t part of your identity and if it doesn...
Mar 05, 2020•16 min
Many people who identify as true artists struggle with the idea of making money off doing what they love and being called entrepreneurs. How do we start to shift in how we see creative entrepreneurship? Why is it so important to rethink, renew and realign our identities around what we can or cannot build and be? What are some of the dangers of the limiting beliefs creatives have? On this episode, business coach and mindset ninja for creatives, Naphtali Roberts, shares how she helps artists feeli...
Feb 27, 2020•41 min
Building new relationships with other parents, and maintaining existing ones, can be tricky when we have different parenting styles, so it’s important to know what type of mom we are. How can we find out our parenting type and should we avoid other types of parents altogether? How can we set boundaries with other parents without offending them? On this episode, educators and co-hosts of the Modern Manners for Moms and Dads podcast, Sarah Davis and Evie Granville, share how to navigate friendship...
Feb 20, 2020•55 min
Affiliate marketing is a great way to make money, but most people don’t know how to get started. Is it possible to be successful in affiliate marketing if we don’t already have a huge audience? How can we find brands interested in partnering with us? Is it ever worth recommending goods and services we wouldn’t use ourselves? On this episode, co-founder of Screw The Nine To Five, Jill Stanton, shares how to make money through affiliate marketing. In affiliate marketing, you don’t even need to ‘se...
Feb 06, 2020•40 min
One thing that will be driving all the action we take this year is the belief that anything in our business can be templatized or built into a framework, and that includes how we build relationships and convert people. What is the nurture to convert system and how does it work? How can it help us run a smoother business process? On this episode, I share more on the new system we have developed and how you can leverage it to make your business more efficient and successful. The nurture to convert...
Jan 31, 2020•16 min
Building and growing an engaging community organically is one of the most important parts of running a business today. What are the two key things we need in order to start creating a community? What does it take for the sense of community to take place in the virtual space? On this episode, you’ll learn about the engaged community framework, and how to implement it in your business. In today’s business world, community has to be part of our brand. It’s so important to not just sell things but t...
Jan 23, 2020•25 min
Many people are eager to escape the stress and unfulfillment of climbing the corporate ladder, but fear that they may not have the same income and level of impact. What they might not realize, is that consulting is a great way to make the switch from employee to high-value entrepreneur. What are the advantages of consulting over having a corporate job? How do we get a steady stream of clients? How does consulting differ from coaching? On this episode, business consultant and founder of Billable ...
Jan 16, 2020•41 min
Astrology is experiencing a huge Renaissance because it’s relevant and extremely applicable to our current daily lives. What are the basics of astrology that one should become familiar with? How can we plan our lives and personal development around it? How do we take action that is energetically supported by astrology? On this episode, I’m joined by CEO and Founder of Astrology Hub, Amanda ‘Pua’ Walsh, who shares her journey of discovering astrology and building her business. When it comes to pe...
Jan 09, 2020•53 min
The path to finding our purpose isn’t the same for everyone. For many entrepreneurs and creatives, finding out what we want to do is a process of peeling back the layers. This is the process filmmaker Greg Koorhan took, going from a job in a marketing agency, to one focused on storytelling. What can we learn from the journey Greg took? What’s the right mindset to have about success? Why is the idea that people have one purpose and one purpose only a huge myth? On this episode, award-winning film...
Jan 02, 2020•47 min
We’ve got a little time before 2019 ends, and when a new year starts, we’re so “full steam ahead” towards the future, that there are things from this year we won’t remember to do. What are 3 important things we must remember to do before 2020 starts and why are they important? In this episode, we share 3 things you need to add to your to-do list before the end of this year. Think about what matters most to you next year if you only could give it one word. -Dana Malstaff 3 Things We Learned From ...
Dec 26, 2019•10 min
As moms and business owners, it often feels like we’re under so much pressure to do every single thing perfectly, and that makes the balance between our lives and our work impossible to achieve. What is Conscious Creation and how can it help us escape this stress? How can we redefine our roles on our terms? How do we start prioritizing the things that are ideal to us, instead of forcing ourselves into obligations? On this episode, Business and Life Coach, and my good friend, Kelsey Murphy, talks...
Dec 19, 2019•34 min
The holidays are a great time, but also a challenging one for Boss Moms. We want to put our families first and enjoy this time with them, but we also strive to make an impact on the world through our businesses. This is a difficult balancing act, and one that can lead to stress, worry and guilt. How can we make sure we thrive at this time of the year? How do we avoid overextending ourselves with obligations and demands? On this episode, we talk about how we can balance all of our priorities over...
Dec 12, 2019•17 min
The term ‘Mastermind’ is used fairly often in the business world, but many entrepreneurs still aren’t sure what joining one of these groups entails. What is a Mastermind, and how can we use them to benefit our businesses? Why is it necessary for Mastermind members to challenge each other? How can we offer different viewpoints without offending other members in the process? On this episode, owner of the Speech and Language Kids website, Carrie Clark, and founder and CEO of Cardinal Rule Press, Ma...
Dec 05, 2019•32 min
As Boss Moms, we have a responsibility to nurture our families and our businesses, but sometimes, it can feel overwhelming to tend to both at once. How can we stop questioning our abilities to run a business while parenting? Is it possible to channel the same love we have for our kids into our businesses, and how do we know which to prioritize at any given moment? On this episode, we learn how to run our businesses like a home. As a boss mom, your business and your family are both priorities. Ch...
Nov 28, 2019•14 min
We often think of our businesses as our babies, but at the end of the day, what really matters is our actual families. Is it possible to run companies while staying actively involved in our kids’ lives - and what happens if we have large families? How can we build businesses around our families, rather than the other way around? On this Boss Dad Spotlight episode, leading YouTube strategist, Tim Schmoyer shares how to build businesses that serve our families. 3 Things We Learned From This Episod...
Nov 21, 2019•40 min
For this week, the team and I decided to do a Throwback Thursday, dedicated to an episode that we find important and informative! Here is “Episode 370: NYB - How to Figure Out What Problem You Solve.” As human beings, we all want validation. For entrepreneurs, no validation is as great as knowing there’s a demand for the problem we solve. Why is it so important to be clear on what we want to be known for? How can we drill down to that problem and turn it into something we can sell or share with ...
Nov 14, 2019•22 min
Many of us have developed programs that aren’t taking off as fast as we’d like, but while it’s frustrating, we have to remember the problem lies with our messaging - not the programs. How can we set ourselves apart from our competitors in our customer’s eyes, and can we adapt our messaging to build rapport more quickly? What can we do to avoid being discouraged when we don’t see results immediately? On this episode, we’re discussing how to jumpstart our programs and set them up for long-term suc...
Nov 07, 2019•32 min
Having an effective website is a vital element of creating a successful business. How can we build websites that get potential clients to know, like and trust us? Which pages should we be paying attention to, and why is it important to let our personalities shine through on our websites? On this episode, CEO of Neapolitan Creative, Samantha Johnston, shares how to build a website that brings us clients who will not only love our products, but who we’ll love working with. 3 Things We Learned From...
Oct 31, 2019•47 min
Many of us aren’t reaching our full potential or achieving the massive success we should be because we’re not sticking with one thing and seeing it all the way through. We drop things before they’ve really taken hold, and we change our minds based on evidence that only exist in our minds. What are some of the false things the voices in our heads tell us and how can we debunk them? On this episode, I talk about something very important, which is focusing on one thing so that we can see it through...
Oct 24, 2019•18 min
The one thing all entrepreneurs have in common is that we started our businesses in order to give ourselves more time and money freedom. The ugly truth is, most entrepreneurs have zero freedom. They are constantly stressed and exhausted. As a result, their families suffer. What do we need to do in order for our businesses to give us true freedom? How can we get out of doing low value work? How can we make sure our businesses aren’t negatively impacting our families? On this Boss Dad spotlight ep...
Oct 17, 2019•34 min
