Facebook ads can be an effective tool to promote our businesses. How can we get started with the process? Once we’ve decided we want to create an online campaign, how much should we be paying for it, and how do we decide who gets to see the advertisements? On this episode, Facebook and Instagram ads strategist, Monica Louie, shares her steps to creating a successful online campaign. 3 Things We Learned From This Episode Place the pixel on your website (14:08 - 15:16) Even if we’re not ready to s...
Oct 10, 2019•39 min
Positive parenting is a nurturing process that helps us teach our kids to be independent, while still offering our unconditional support and love along the way. Is it possible to apply these techniques to our businesses? How can we foster nurturing relationships with our clients, while also setting boundaries? On this episode, we discuss the positive parenting techniques we can use in our businesses. Positive parenting encourages self-growth and positive development. That’s exactly what we want ...
Oct 03, 2019•15 min
We all know that video is a great tool for business, but not enough of us are taking advantage of it. Which benefits are unique to video, and what makes it different to other forms of marketing content? How can we maximize our content and continue to see results for years to come? On this episode, Emmy Award-winning filmmaker Patricia Kelikani shares why we should all be using video and how we can create better content. 3 Things We Learned From This Episode Set your own intent (14:58- 16:07) Peo...
Sep 26, 2019•38 min
We all struggle with getting people to care about what we’re doing and the content we’re creating, and sometimes we have to give something away to get that visibility. What kind of giveaways should we be considering? How do we get people to take interest and actually engage with our content, not just get a giveaway without trying to get into our world? On this tactical episode, I introduce our favorite giveaway tool and share how we can use it for more visibility. Giveaways are powerful because ...
Sep 19, 2019•16 min
A lot of us have gone through periods of dieting at some point in our lives, and often the diets we adopt have damaging effects on our bodies for years to come. What is intuitive eating, and how can it help us heal from dieting? Can we use the principles of intuitive eating to help our kids develop healthier relationships with food from a young age? On this episode, owner of Eat with Knowledge and creator of the Feel Fabulous About Food online course, Jennifer McGurk explains the benefits of int...
Sep 12, 2019•33 min
Creating a course is something that would give many boss moms the freedom they crave, but very few of us actually do it because of certain mindset blocks. Why should we stop tying our identity to the success of our courses? What activities are getting in the way of us creating freedom through coursework? On this episode, I talk about the 3 things we need to overcome in order for us to start creating a course. There is no way to truly get the freedom we want unless we are selling certain products...
Sep 05, 2019•17 min
Marketing is an important part of building a successful brand, but many business owners ignore word-of-mouth advertising strategies. Why is word-of-mouth so crucial, and how can we use storytelling to boost our success? How do we become relevant in the eyes of our target customers? On this episode, New York Times bestselling author and Convince & Convert founder, Jay Baer explains the importance of storytelling for branding a business. 3 Things We Learned From This Episode Get your fans to d...
Aug 29, 2019•44 min
If we want to take our businesses to the next level and create sustainable success, selling online courses is vital. What content should we be offering? How can we get our mailing lists interested in the courses, and how could we use the courses themselves to sell our other products? On this episode, I’m sharing how to create a small course that sells big. Leverage your knowledge and particular way of doing things into something you can sell: an online course. -Dana Malstaff 3 Takeaways Courses ...
Aug 22, 2019•21 min
Owning a product-based online business can be intimidating and overwhelming. Where should we get started in our ecommerce journey? How can we ensure we don’t end up losing a whole lot of money? On this episode, co-owners of The Product Boss, Jacqueline Snyder and Minna Khounlo-Sithep share how aspiring online store owners can get started and avoid the pitfalls many people fall into. 3 Things We Learned From This Episode Surround yourself with support (16:04- 16:56) A lot of moms are hesitant to ...
Aug 15, 2019•42 min
Most people spend more time creating content than marketing it, but we can’t build awareness or sell anything through content that’s not reaching our audience. How much time should we spend on creating new content? What percentage of our time should be focused on marketing on that content? How can we market our content effectively? In this episode, we discuss content management and marketing to build brand awareness and authority for business success. 80% percent of your results come from 20% of...
Aug 08, 2019•17 min
As working mothers, we often hold ourselves to an impossibly high standard. How can we break the limits imposed on us by ourselves and an overly critical society? When should we allow ourselves to let go of having full control in every area of life? On this episode, speaker and bestselling author of Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life, Laura Gassner Otting shares how we can smash our limits. 3 Things We Learned From This Episode Stop wasting money bei...
Aug 01, 2019•38 min
So many of the issues business owners run into are common problems. What are the mistakes we’re making, and how can we stop making them? Where should we be looking for help? On this episode, I’m sharing the mistakes most online entrepreneurs are making, and how to fix them. You can have a ton of passions, but you can’t do them all at once . -Dana Malstaff 3 Things We Learned From This Episode Stop focusing on everything. If you pay attention to too many components at once, you’ll be more likely ...
Jul 26, 2019•24 min
A lot of people want to be entrepreneurs, but aren’t sure what their product is. How can you decide what to center your business around? Once you’ve made the decision, where do you begin the process? On this episode the CEO of Sweet Smell Company, Rachel Ricker shares how she started her own business and what she learned along the way. 3 Things We Learned From This Episode Find the problems you want to solve (12:05- 13:26) If you know you want to own a business but aren’t sure what your product ...
Jul 18, 2019•45 min
By nature, entrepreneurs go against the grain of the status quo. How does the public schooling system impact entrepreneurship? What are the benefits of homeschooling to combat this? On this episode, bestselling author and entrepreneur Jadah Sellner shares her experience as a homeschooling mom and a business owner. 3 Things We Learned From This Episode How to start homeschooling (07:12- 10:07) There are a lot of reasons why parents are choosing to homeschool. If you’re considering taking this rou...
Jul 12, 2019•39 min
As Boss Moms, guilt is a feeling we’re all used to. How can you stop guilt from holding you back? What should motivate you to keep going? On this episode, in honor of Independence Day, I’m reminding you to shed your guilt and feel proud of what you’ve achieved as a Boss Mom. Independence is about standing up and doing it anyway. - Dana Malstaff 3 Things We Learned From This Episode Guilt is normal and bound to happen. While you’ll never get rid of it completely, you need to put it aside and not ...
Jul 04, 2019•7 min
The newsletter is no longer effective, and business owners should start exploring different options. What could you do in place of sending a newsletter? What do you need to keep in mind as you move forward with new types of communication? On this episode, I share why you need to focus on the human aspect of your approach. You need to understand the human beings in your audience. What do they want? -Dana Malstaff 3 Things We Learned From This Episode If you send your audience the same thing at th...
Jun 27, 2019•19 min
Social media and online platforms have brought a lot of changes to the business world, but many brands are slow in adjusting. How can we build an online persona that connects with our customers? How has the role of the customer shifted? On this episode, author, blogger, and podcaster Mark Schaefer explains why human connection is so important, even with the increasing popularity of virtual spaces. 3 Things We Learned From This Episode Respect your customer (07:16- 08:08) Customers are aware that...
Jun 20, 2019•48 min
Creating a community can be extremely overwhelming, but there are very specific and strategic ways of thinking and planning that can help us break it down into manageable chunks. What can we do to help people feel like they belong? How can we be more inclusive? How do roles and rules help people feel more comfortable? In this episode, Marie Morris explains how she developed a community in her classroom, and how social media can be a web of support for educators. 3 Things We Learned From This Epi...
Jun 13, 2019•50 min
Never underestimate the importance of being in touch with yourself and valuing who you are right now. How can you become more in tune with yourself? Should you be working on yourself constantly- or giving yourself some space? On this episode, holistic life coach Shannon Kinney-Düh shares the importance of being at peace with yourself. 3 Things We Learned From This Episode Stop listening to the negative voice in your head (06:00- 08:07) Saying that you’re not good at something has a huge effect o...
Jun 06, 2019•46 min
Business owners often bash Facebook for having bad intentions, but if you look at it carefully, Facebook actually wants everyone to succeed. How does Facebook’s transparency work in our favor? What targeting tools does Facebook have that makes marketing easier for us? How do Facebook groups help us with engagement? In this episode, I explain why I love Facebook and how authenticity and community are key to building success on Facebook. Facebook has been so exponentially important and instrumenta...
May 31, 2019•23 min
So many entrepreneurs are overwhelmed by the number of things they want to achieve, and often their health is affected because of it. How can you stop feeling that overwhelm? Why is it so important to know how you’re wired? On this episode, Dr. Shannon Irvine shares her experience with changing her approach to something that suited her better. 3 Things We Learned From This Episode Learn how you’re wired (03:22- 05:17) Too many business-owning moms are spoken about as superheroes. This is a very ...
May 23, 2019•38 min
Something that holds a lot of moms back from starting businesses is a fear of not being able to deliver what everyone needs from you. How can you stop yourself from being overwhelmed? When will you know if it’s time to take a break? On this episode, founder of Mompire, Ashley Meyer, is here to share how you can protect your mental health and deliver a great product. 3 Things We Learned From This Episode Follow your intuition (11:50- 13:41) Your intuition is a powerful tool, and you should pay at...
May 16, 2019•38 min
There are so many career options available to us, that sometimes choosing what’s best for us can be overwhelming. How can you choose a line of work that will keep you fulfilled and take advantage of your talents? Should you check in with yourself to make sure you continue to feel fulfilled by those choices? On this episode, Career Clarity Catalyst Tracy Timm shares her advice for choosing what’s right for you, specifically. 3 Things We Learned From This Episode You don’t have to go all-in immedi...
May 09, 2019•33 min
When you're an entrepreneur, it can be overwhelming to think about all the things you must do to take your business to the next level. Do you have the right systems in place yet? How do you know where to start? On this episode, Brittany Dixon is sharing her advice for scaling your business. 3 Things We Learned From This Episode Pay attention to processes (09:49- 11:14) Every single thing we do has a process— from running a business to making a sandwich. Go into as much detail as you can when con...
May 02, 2019•30 min
We’ve all heard that scaling is important for businesses to grow, but it’s also beneficial to your family’s wellbeing. How can scaling impact your children? What can you do to make the process easier? On this episode, CEO of Virtual Hub, Barbara Turley, is here to discuss why you need to build a company you can step away from. 3 Things We Learned From This Episode Build a saleable asset (07:00- 07:49) Scaling your business turns it into a saleable asset. That doesn’t mean you have to sell it—jus...
Apr 23, 2019•45 min
Many women business owners feel uncomfortable charging their clients for their services. This is particularly true for entrepreneurs whose businesses aspire to empower the client. How can you stop feeling that way and start making more money? How have other empowerment-based businesses generated profits? On this episode, I explain how Boss Mom makes money, and how your business can, too! Build your brand. Being known for something helps you make money. -Dana Malstaff 3 Takeaways It’s perfectly n...
Apr 18, 2019•19 min
A lot of us listen to podcasts and attend talks with entrepreneurs, but it can be difficult to picture the daily running of the speaker’s business as they give examples or describe systems. What’s actually happening behind the scenes? How do finished products come to life? What does the process look like? On this episode, I talk with my director of operations, Amy Lockrin, to give you an inside look into one of our meetings. 3 Things We Learned From This Episode Hire an operations manager (05:08...
Apr 11, 2019•41 min
There’s a lot of information available on finding clients. However, not as much exists about keeping those clients after their first experience with you. How can you retain people’s business and keep them in your database? What would you need to invest in order to maintain a relationship with them? On this episode, founder of With Love Studio, Marilyn DeLaHoz shares how she got involved in customer experience, and why it’s important for your business. 3 Things We Learned From This Episode Create...
Apr 02, 2019•39 min
Pregnancy and becoming a mom is a beautiful time—but it’s not always easy when it comes to clothing and fashion. Many expectant mothers find themselves alienated to a sad rack at the back of stores, with no good options to express their style. How is Storq providing a solution here, and what trends in the market inspired it? How do the founders of Storq make sure they stay true to their core values and make a difference for women? On this episode, I’m joined by the co-founders of Storq, Courtney...
Mar 20, 2019•36 min
It’s difficult to maintain a work-family balance when we are trying to get a new business off the ground. How can professional support help us? How does entering business awards help structure our business? How can we inspire our children to be entrepreneurs? In this episode, Stacey Morgan shares how she maintains her home life alongside her professional life, and explains how entering awards changed her perspective on her business. Some days I’m a really good business owner, some days I’m a rea...
Mar 13, 2019•29 min
