Moms have a lot on their plates, and it’s easy to feel overwhelmed. We all know that juggling children with a career can be tiring, but could there be another reason we’re feeling overwhelmed? What can we do to work around it all? Join me on this episode as I talk with the star of reality show Hannah, Help Me! and founder of Mom Mastery University, Hannah Keeley. Hannah shares how she has made a career of teaching moms and tells us how to excel in all areas. When moms learn to work with the way ...
Mar 06, 2019•26 min
A lot of new entrepreneurs suffer with imposter syndrome- the thought that they don’t ‘deserve’ to be business owners. How can we stop thinking that way? What can we do to push those thoughts aside and start doing the work? On this episode, I discuss how you can change the way you think about you and your business. Stop thinking you have to be ‘worthy’- just come up with good ideas. -Dana Malstaff 3 Things We Learned From This Episode Imposter syndrome is a trap. Stop thinking you’re unworthy of...
Feb 26, 2019•18 min
Social media is the most powerful way for us to get in front of more people and reach more people who might want our services or products. How do we create content that actually moves the needle for our businesses in a meaningful way? How much of ourselves and our lives should we be putting out there? How can we leverage social media so that it actually helps grow our business? On this episode, I’m joined by real estate broker and trainer, social media expert and entrepreneur, Marki Lemons-Ryhal...
Feb 19, 2019•37 min
Whether it’s friends, family or partners; when someone we love and trust betrays us, we go through a difficult cycle of emotions. It can feel like our whole life has come apart. What is the cycle of emotions and symptoms of this betrayal? How do we avoid getting stuck in that betrayal for the rest of our lives, and how do we find healing? On this episode, I’m joined by transformational psychologist, health and personal development expert and author, Dr. Debi Silber to discuss overcoming betrayal...
Feb 12, 2019•34 min
Our modern, busy and connected world can be a very lonely place if we don’t have a support group that understands what we deal with as moms, entrepreneurs and women. Why is this such a huge opportunity for social networks of today? Why is it so powerful for women to have a voice and a space to express themselves? How does this help the modern woman navigate the modern workforce with greater ease? On this episode, I’m joined by Michelle Kennedy, founder of Peanut, an app that connects mamas. She ...
Feb 07, 2019•35 min
When starting your journey as an entrepreneur, the thought of hiring a team can be daunting. How can you accommodate staff salaries into your budget? How do you know who to hire? Is there a strategic way to build a team? On this episode, I discuss how you can put together a team in the most effective way. Just freeing up your time won’t make you successful. Using that time wisely will. -Dana Malstaff 3 Things We Learned From This Episode If you're going to hire someone and pay to free up time fo...
Jan 29, 2019•26 min
Copy and content are a huge part of connecting with and selling to our target market. What are the foundational pieces of content we have to develop before we do anything else? What are some of the key steps often missed in writing content and copy? How do we address these gaps by understanding our audiences, both mentally and emotionally? On this episode, Tara Bosler shares on how we can write content that relates, helps, and converts. I’m a huge proponent of clarity over cleverness. -Tara Bosl...
Jan 22, 2019•40 min
Getting brands to pay us for the things we’re already creating is an entrepreneurs dream, but it can seem difficult to make this happen. Why is sponsored content something any creator can find success with, even without a massive following,? Do you have to be on certain platforms to get sponsor dollars? On this episode, Monica Pruett shares on strategies for getting sponsorship, how she’s helped entrepreneurs of different sizes, and why sponsorships give us freedom. If you have goals for your in...
Jan 17, 2019•33 min
When you’re running an online business and you don’t address legal matters, it can come back to bite you. Why should we get the legality components straightened out right at the beginning when the business is small? How do contracts protect us from scope creep, disputes, and different expectations with the people we’re working with? What are the documents, agreements, and contracts we need to have? On this episode, I’m joined by my lawyer and intellectual property attorney to many online entrepr...
Jan 09, 2019•43 min
The start of the new year gives boss moms the opportunity to refocus their business models— but what exactly does that mean? How can we begin to focus on our businesses in a world saturated with courses and advice coming from everyone with a social media following? In the first podcast of 2019, I narrow down three key areas that will help us hone in on the things that make our businesses great. I want 2019 to be a great year for us, so let’s figure out what you’re going to focus on. -Dana Malsta...
Jan 02, 2019•23 min
As human beings, we all want validation. For entrepreneurs, no validation is as great as knowing there’s a demand for the problem we solve. Why is it so important to be clear on what we want to be known for? How can we drill down to that problem and turn it into something we can sell or share with clients? On this episode, I talk about some strategies you can implement to define your service and package. You have to fall in love with the problem you solve, not the thing you sell. -Dana Malstaff ...
Dec 27, 2018•22 min
If the goal of an online business is to make money while we sleep, online courses are one of the most powerful ways to do this. What are the clues that tell us we have something we can build a profitable course on? How do courses help us free up more time to be more creative, systematize our expertise, and give value en masse ? Why is it so key for us to nurture an audience while we work on the course? On this episode, Amy Porterfield is back to talk about how to create an online course that can...
Dec 18, 2018•38 min
Many of us spend a lot of time in social media, but we don’t actually know what we’re getting from it. As a result, the content we put out ends up achieving very little or nothing. What are two of the biggest mistakes people make with their content calendars? How can our content calendars actually lose us business and money? On this episode, I talk about how to actually make our content calendars help our marketing efforts— not hinder them. It’s better to post less, guide people the right way, a...
Nov 29, 2018•17 min
Sometimes life forces us to make scary choices and bold moves to get what we want. Going through this can be challenging and emotional. How does entrepreneurship make us more equipped to deal with challenges and differences with other people? What are some of the lessons that have come from going through a divorce, co-parenting, and remaining a family even after a split? On this episode, founder of the Divorced Mommy Podcast, Julie Ciardi, shares her story and how she got through the rough times...
Nov 27, 2018•53 min
When dealing with prospects, it can be tough to figure out when our advice should be paid for, and how much we should give away so people fall in love with us and want more from us. How we find the right balance between coaching and selling so we’re giving value but not giving away what we should be paid for? When is coaching the best way to sell or when should you just plain sell our program? On this episode, I talk about how to coach someone when they are still a prospect. When you’re with a p...
Nov 22, 2018•16 min
Communicating with animals is something we think only very few people can do, but we all have the ability. How do we tap into that gift and come into collaboration and partnership with our pets? How do we create a better family communication structure with our animals and help our children communicate with them? What are the techniques we can use to communicate better with animals and people? On this episode, I talk to The Real Dr. Doolittle, Val Heart about better communication and solving beha...
Nov 20, 2018•31 min
When we’re trying to grow our businesses, it can feel like we need to invest in and buy #allthethings to get to that next level. Whether it’s coaching or a course, it can be hard to commit to just one thing. How can we make sure we’re investing only in what we need? What steps can we take to create decision confidence? On this episode, I talk about the 5 questions we need to ask ourselves in order to get clarity on what we should be investing money, time and effort in. If you ask these 5 questio...
Nov 15, 2018•18 min
As moms and entrepreneurs, one thing we’re often guilty of is putting ourselves at the bottom of our long to-do lists. How does this negatively impact our kids and businesses? Why should we treat self-care as an urgent essential in our lives? Why are systems the only way we can grow a business that won’t burn us out? On this episode, business growth coach and author, Kelly Roach, shares the mindset shifts that changed her life and how to add systems and leverage into our businesses to give ourse...
Nov 13, 2018•32 min
Staying focused is hard, especially when we start a business and have kids running around. Is focus something that can be maintained consistently? Why are we more focused on certain parts of the day or certain days of the week, and how can we leverage this? What actions can we take in our business to generate more income using the power of focus? In this episode, I talk about how to stop getting pulled in so many directions and focus on what’s important for you and your business! There is a cycl...
Nov 08, 2018•20 min
As entrepreneurs, we often feel like something is holding us back from getting to the next level. In a lot of the cases, it’s our own minds and negative stories we tell ourselves about taking a certain action. How does the way we mentally and emotionally process a challenge or opportunity impact whether we execute on it or not? What can we do to start telling and believing a story that’s more beneficial to us? On this episode, I talk to mindset mastery coach and consultant, Tracy Bech about how ...
Nov 06, 2018•42 min
Appearing on podcasts is a great way to establish ourselves as experts and land more clients by reaching people who are in need of our help. But what kind of podcasts should we pitch? How can we find our niche? What should a pitch look like? And should we spend time sending pitches ourselves? In this episode, Matt Johnson talks about how to find the right podcasts and write a pitch that gets noticed. Everyone is pitchable for the right show. -Matt Johnson 3 Things We Learned From This Episode So...
Nov 01, 2018•22 min
Scaling our business doesn’t mean we have to work more or try harder. Why do only certain types of businesses fit the scalable model? How we can take our current business and make it scalable? Why do the owners of bigger businesses step out of production, and what’s their new role? In this episode, business owner, and Self-Made Magazine Top Entrepreneur, Allison Maslan talks about how to get to the next level. Business owners are change makers. -Allison Maslan 3 Things We Learned From This Episo...
Oct 30, 2018•40 min
During the holidays, it’s very easy for us to fall behind or work too much, but all of this can be prevented with a bit of planning. How do your industry and offerings determine how much time you should put into holiday promotions? What is the holiday revenue that you want? Why is it important to find out what our ideal clients do during this time of the year? In this episode, I talk about how to make the best out of the holidays by planning in advance. In business owning, not all months and day...
Oct 25, 2018•13 min
For many women, it feels like there are obstacles that stop them from getting to that next level and they desperately need someone to help them shed light on the path. Why isn’t it the best strategy to make friends and family the people to hold us accountable? How can we start spending time in the activities that get us closer to our goals? On this episode, Optio founder, Charlena Smith shares overcoming her biggest challenge, and how that helped her find her passion and legacy. If you put your ...
Oct 23, 2018•43 min
Opt-ins have become very popular because they are a way for entrepreneurs to grow their email list and for consumers to get access to bits of free content. What are the two key things we should know before we do an opt-in? Where should our opt-in journey start? On this episode, I share a step-by-step roadmap for developing really good opt-ins, and outline some ideas to get you started. When it’s in writing, people don’t read it in your tone. They read it in their tone, and their tone has baggage...
Oct 18, 2018•27 min
For many moms who are frustrated with 9-5 jobs, freelancing is a great way to make money and make time for their families. What’s driving this demand for freelance workers? How can we find the right jobs in freelancing? How can we leverage what we’re good at? On this episode, Micala Quinn shares how she turned her freelancing experience into a successful coaching business, and how moms can get into freelancing. A lot of smart people will outsource some of the tasks they either don’t know how to ...
Oct 16, 2018•33 min
We’re all told we should save more and spend less. However, while budgeting helps, does it build wealth? Why should we take a look at our assets and liabilities instead? And what should we do to pour our money in investments that generate income instead of just paying off loans? In this episode, Natali Morris talks about how to build wealth by adding more performing assets to our lives. For most people, their only performing asset is their body. -Natali Morris 3 Things We Learned From This Episo...
Oct 09, 2018•40 min
If an offer is always available, there’s no rush for our potential clients to buy, and they might forget about us altogether. How can we implement the notion of scarcity of time? Why is a countdown timer a must? What are the other two types of scarcity, and how can we combine them? In this episode, I talk about why scarcity helps us sell more and how to implement it. Scarcity brings you back on the priority list, back in focus, and makes people make decisions. -Dana Malstaff 3 Things We Learned ...
Oct 04, 2018•16 min
Selling is one of the hardest parts of being a business owner, but it’s also a necessity. How can we sell without being salesy? What does good selling look like? What alternatives are there for introverts? In this episode, Kendrick Shope talks about how we can sell with integrity while improving or ability to sell. In order to passionately pursue and get what you want, you need to know what that is. -Kendrick Shope 3 Things We Learned From This Episode The two steps of selling (10:35-11:22) Sale...
Oct 02, 2018•46 min
Business routines are challenging to build because there’s always that fear of missing out or making mistakes. Why isn’t there a size-fits-all routine we can all follow? Why should we ask ourselves questions instead of using to-do lists? Why is it important to always keep an eye on generating new leads? In this episode, I talk about 3 questions I ask myself every day before I start working. In the realm of making money, knowing what are you going to sell and how you are going to sell is extremel...
Sep 27, 2018•26 min
