Subscription programs are rising in popularity, but it’s a model that works better for some than others. What’s the best way to test the waters before launching products? What are the two business models that work for subscriptions? What types of subscription businesses are more likely to succeed? In this episode, Julie Ball talks about how she became a boss mom by building a subscription-based company. Product discovery is a big reason why people like subscription boxes. -Julie Ball 3 Things We...
Sep 25, 2018•38 min
Media appearances aren’t just for celebrities and big companies. Small businesses can leverage them as well. What are the first steps we should take towards exposure in the media? Are a few appearances enough to generate leads for years to come? How does the media cycle impact the number of times we need to be seen to stay relevant? In this episode, Christina Nicholson shares why media appearances are superior to advertising and how we can leverage them. You have to continue to put yourself out ...
Sep 21, 2018•38 min
We often think of childbirth as a physical process, but it’s a lot about the mind too. How can we find the balance between mind and body to make labor less stressful? What can a doula teach us about birthing, motherhood and shifting our paradigms about labor? How can a better understanding of manifestation help us to guide our thoughts and actions into the life we want? On this episode, Chelsea Alders shares on her journey to becoming a mother, a doula, and a business owner. The more your brain ...
Sep 12, 2018•35 min
We love solving problems, but what happens when our clients need something else from us? Perhaps support or just someone who can listen to their problems? How can we identify ways to better serve our clients? When should we give advice and when should we just listen as a friend? In this episode, I talk about when we’re needed as coaches and when we should just sit back and acknowledge our clients issues. The answer is not always to solve the problem. Sometimes, the answer is to listen. -Dana Mal...
Sep 06, 2018•13 min
Negative experiences in our lives come with emotional scars, baggage, and other burdens. How can we unpack these things and overcome the emotional consequences of what we’ve faced? How do we bring a bit more confidence and bravery into our daily lives? How do we know when a fear is serious and needs to be addressed? On this episode, founder of In-Courage Living and professional encourager, Sarah Humes, shares how she’s healed from the tragedies in her life and how she’s empowering people to live...
Sep 04, 2018•36 min
Have a failed launch in your past? It happens to the best of us, and it can make us dread the idea of launching a new product or service. How do we get to the point where we no longer need launches to generate income? What are the most common mistakes we make when we launch, and why should we avoid "soft" launches? In this episode, I talk about why we fear launches so much and how we can build a business that doesn’t rely solely on launching new products or services to generate revenue. If you h...
Aug 30, 2018•14 min
Funding is a common challenge for many of us, but how can platforms like Kickstarter get our products in front of people? How do we determine if there’s a market for our products? What role does storytelling play in promoting our Kickstarter campaigns? On this episode, the founders of Love Powered Co., Anna Lozano and Lindy Sood, share how they built a six-figure business by selling positive affirmation cards made for children, and they give insights on successful crowdfunding. Running a 30-day ...
Aug 29, 2018•37 min
We’re all aware that routines can make our personal lives easier, but what about business routines? Do you have a daily business routine that doesn't focus on just mundane tasks but also on specific steps that lead to more sales? How is a routine like this built? How can we use it to measure whether our current actions are beneficial for our business? In this episode, I talk about why successful entrepreneurs have a business routine and how we can build one for ourselves. It’s in the repetitive ...
Aug 24, 2018•13 min
More and more people are looking for straightforward, streamlined and uncomplicated content. Is this something you can do in your own business? Are people willing to pay for content that was once published for free? If so, under what conditions? What are the steps you can take to make sure your content marketing strategy thrives? In this episode, Allie Casazza talks about how she turned her life around by living a simpler life and how she brought this to her business, too. Writing for virality c...
Aug 22, 2018•34 min
There are certain types of stories that have been told for thousands of years but never get old because we relate with them so well. How can the discovery of archetypes by Jung help you create content that always resonates with your audience? What are the 7 archetypes? In this episode, I discuss why story archetypes are everywhere around us and share how you can use a template to take advantage of them. 3 Things We Learned From This Episode All successful marketers use archetypes because our sub...
Aug 14, 2018•21 min
There’s a lot of pressure on moms to keep the house clean, do the daily chores, and take care of their children. Many mothers are alone in these responsibilities. How can you break the never-ending cycle of chores that need to be done? Why is it important for your children to share chores? And how can you use calendars and Trello boards to create a system in which each member of the family contributes something? In this episode, Yvonne Marcus, shares her journey as a mom and talks about how she ...
Aug 09, 2018•37 min
Promotion is a touchy subject for many of us. We don’t want to sound salesy, nor do we want to get rejected. Is it possible to be supportive while selling? How can we deliver more value and promote ourselves without sounding salesy? Is selling a skill that can be learned by anyone? In this episode, I talk about why it’s so important to accept rejection and focus on promoting our businesses to the people who find value in what we do. 3 Things We Learned From This Episode Every business owner has ...
Aug 07, 2018•19 min
Budgeting can be quite challenging. It has the tendency to make us feel deprived, especially when we work hard and we know we deserve a treat once in a while. How can we figure out what we should actually be spending our money on? What will our children learn from our budgeting efforts? And how can we make budgeting work for our unique situation? In this episode, Allison Baggerly talks about how she got out of debt and made saving money second nature. 3 Things We Learned From This Episode What t...
Aug 02, 2018•36 min
Business is all people, and the more we understand people, the better. How can we learn to understand the process someone goes through when making a change? What is the process we should move our clients through? How can we provide our services to people at each stage in the process? On this episode, I talk about the 6 stages of making a change and how to leverage them in your service offering. 3 Things We Learned From This Episode Sales is a learned skill, not a personality trait. In the contem...
Jul 26, 2018•25 min
When life hits us with difficulty, tragedy, or loss, it can be hard to run our business at the same time. When things feel out of control, how do we decide what we have control over? How can we keep momentum, even when we don’t feel like putting in the effort? How can we do good work while still processing our emotions? On this episode, NJ and I talk about getting through the rough patches in life. At some point, you’ve got to recognize that sometimes it’s a long road to recovery when things hap...
Jul 24, 2018•44 min
We often feel compelled to help everyone who seems interested in learning more, but we may end up spending time on people who don’t plan to take action or can’t do so at the moment. Why is it important that we separate the people who can take action from those who only take our advice? How can it impact our self-esteem? In this episode I talk about why it’s important for us to focus on being impactful instead of just being helpful. Stop being helpful and start being impactful. -Dana Malstaff 3 T...
Jul 19, 2018•15 min
Many parents don’t know which route to take when it comes to teaching their children how to become more independent and responsible. Is there a way to teach this from an early age without putting too much pressure on the child? How can we teach kids to see work from a different point of view? And most importantly, what should be our expectations regarding what our children can do given their age? In this episode, Anne-Laure Schneider speaks about how she became a Montessori educator and how the ...
Jul 17, 2018•44 min
Podcasting is a great way to build a relationship with your audience by giving them something more than a blog post to connect with. How can you use podcasting as an authority builder, and why should you be more than just an interviewer? What kind of feedback can you expect? In this episode the CEO of Pursuing Results, Matt Johnson, speaks all about podcasting and why you should start one too! 3 Things We Learned From This Episode Putting out a podcast that gets ignored is not failure; it’s feed...
Jul 12, 2018•27 min
Domestic violence leaves so many people suffering in silence. How can you identify if you’re being abused? When you want to escape a relationship, what should you keep in mind? What are some of the biggest misconceptions that further isolate abuse victims? On this episode, domestic abuse survivor, speaker, and author Rosie Aiello shares how she survived and why she’s empowering others. 3 Things We Learned From This Episode When you don’t know what abuse looks like, you can think you’re the probl...
Jul 10, 2018•45 min
Flash sales are a good way to make some extra money without building big campaigns. But what price points work best with flash sales? Should you have an audience that you keep engaged via email? What happens when you give a discount on your signature program? In this episode, Dawn Marss shares how you can build a flash sales from scratch. 3 Things We Learned From This Episode Products and services that don’t have a high price are best for flash sales. But if you do sell only high priced items, y...
Jul 05, 2018•25 min
At some point, we all struggle to find the right partner or maintain our current relationships with our partner, parents, or children. Why is it sometimes so difficult to communicate how we feel? Do we show affection differently? Are relationships supposed to be effortless? In this episode, Emunah Malinovitz breaks some myths around love, relationships, and communication. All of the tools that I teach to my clients can be used to connect with any human being. -Emunah Malinovitz 3 Things We Learn...
Jul 03, 2018•41 min
The best way to shake off the feeling of being overwhelmed is to set realistic and measurable goals. By doing so, you just have to look at your to-do list and ask yourself, “Which of the tasks here help me achieve my goals?” This will help you prioritize and declutter your work hours. This doesn’t mean you don’t need to do the rest of your tasks, but because they aren’t as important, you can afford the luxury of delaying them without feeling guilty. You want to spend the least amount of time not...
Jun 28, 2018•23 min
Moms everywhere leave their jobs to spend more time with their family, but many end up having a hard time making an income from home. How can you start your journey towards building a business? How much time do you spend reading and listening to business audiobooks? What are the best ways you can save money? How should you test your business ideas? In this episode, Lauralyn Johnson, mother of four, shares how she built two businesses. I needed a product, because at a certain point I needed cash ...
Jun 26, 2018•40 min
Many of us struggle with the idea that maybe we aren’t suited to be entrepreneurs. We encounter so many challenges and often end up doubting our abilities. Is your business constantly evolving and shifting? Do you need occasional breaks to achieve clarity? What should you actually focus on trying to control? In this episode, I share what normal growing pains look like for a business and why your worries are more common than you might think! 3 Things We Learned From This Episode You need to sort ...
Jun 21, 2018•25 min
A lot of the messages we get about love are unrealistic and don’t encourage women to get in touch with who they are. Why is it so important for us to change how we approach men and dating? Why does it seem so difficult at times? What is “mantourage” dating and how does it help us take our power back? On this episode, Jenn Burton shares her dating coaching tips and insights for ambitious and successful women. I don’t want you to look for someone who makes you happy. I want you to look for someone...
Jun 19, 2018•46 min
It's hard not to get caught up in who is engaging in your community and of those that opt into your list and buy your programs who is really engaging and getting value. We spend a lot of time focusing on the wrong people and on the wrong content because we don't understand the pie of engagement. On this episode, I will walk you through how the pie of engagement works and why it’s so important to keep it mind in your business. 3 Things We Learned From This Episode Just because you want people to ...
Jun 15, 2018•12 min
Building a business online from scratch is hard, but Paige managed to build a huge following on Facebook in just 6 months. How can you apply her content strategy to your business? Should you build a website or rely 100% on social media? Should moms wait until their babies get older before starting their businesses? In this episode, Paige LoPinto shares her amazing journey on how she became a boss mom on the day she gave birth, and grew a huge following on Facebook in only 6 months. My “why” is s...
Jun 12, 2018•39 min
When you get into business, you’re often told that you need to know your ideal client avatar. However, when you focus on one specific group, there’s so much you miss. Why is it so important to have a scale of your ideal clients? How do you flow through knowing this scale? On this episode, I talk about the 5 stages of understanding your ideal client and the journey you want to take them on. 3 Things We Learned From This Episode You don’t necessarily have to market to the ideal client because thos...
Jun 07, 2018•16 min
Climbing the ladder as a woman with children isn’t easy, especially when we want to be present as our children grow up. How can women advance in their careers and become leaders without sacrificing their family life? What are the unique skills that women can bring to the table? Are women in charge supposed to be less “feminine?” In this episode, Linda Smith, a speaker, and senior litigation partner shares 3 ways she used her feminine power to succeed in a man’s world and how she got her trademar...
Jun 05, 2018•1 hr 1 min
Brands With a Message Always Win Welcome to the Boss Mom world, where we believe in more than just building businesses —we believe in starting movements. In today’s digital age, people don’t just want products or services; they want to connect with brands that share their values, beliefs, and vision for the world. So, if you’ve ever asked yourself, “How do I create a brand that truly inspires people?” you’re in the right place. Brands with a message always win, and we want that for you. This blo...
May 31, 2018•21 min
