The Boostly Podcast - podcast cover

The Boostly Podcast

Mark Simpsonboostly.co.uk
Ready to reclaim control of your bookings and break free from the unpredictability of OTAs like Airbnb? Craving the stability of building your business on your terms? Dive into the Boostly Podcast, where Mark Simpson and Liam Carolan unveil the secrets to unlocking a flood of direct bookings. With a rich mix of insights, Mark and Liam equip you with the tools and strategies needed to secure your independence in the hospitality industry. Liam Carolan shines in the "Behind The Host" mini-series, offering a peek into the journeys of successful hosts. Mark Simpson, the driving force behind the Boostly Podcast, shares actionable advice and the latest trends to help you stay ahead. Join us for a journey over 700 episodes deep – all designed to empower you with knowledge and tactics for boosting your bookings. Catch our engaging video content on the Boostly YouTube channel at boostly.co.uk/youtube. Your path to direct booking mastery starts here!
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Episodes

All about the Clubhouse App

Welcome to Boostly Podcast Season 10 Episode 9. This is a recap of my Facebook live video where I talked about the Clubhouse app. 01:50 All about the Clubhouse app 03:00 Why Clubhouse is so popular 05:10 How it looks like 07:00 How can hospitality owners use Clubhouse 10:00 What I do in Clubhouse 12:10 How Clubhouse works • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectM...

Mar 02, 202117 min

How to work with an influencer

Welcome to Boostly Podcast Season 10 Episode 10. This is a recap of my Facebook live video where I talked about working with influencers. 02:00 A tactic that many people are sharing 04:30 What is an influencer? 06:00 What to do when an influencer stays at your property 08:50 What kind of influencer you are looking for? 10:20 How to treat the influencer? 12:30 What you can do when the influencer is already in your property 15:00 Final tip on dealing with influencers 17:20 How to find influencers ...

Mar 01, 202122 min

Marketing Review

Welcome to Boostly Podcast Season 10 Episode 8. This is a recap of my Marketing Review live with four hospitality owners. 06:50 Tips for Charlotte 46:00 Elizabeth and her business 1:00:00 Review for Sarah Townsend 1:15:00 Marketing Review for Alicia • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Feb 26, 20211 hr 38 min

Why you should not offer big sales during the holidays

Welcome to Boostly Podcast Season 10 Episode 7. This is a recap of my Facebook live video where I talked about big sales during the holidays. 01:10 Consider your Black Friday deals 03:20 Why you should not get involved in holiday sales 05:00 What you can do instead 07:30 Work with local businesses 08:30 The main takeaway • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMa...

Feb 19, 202110 min

All About Lumpy Mail

Welcome to Boostly Podcast Season 10 Episode 6. This is a recap of my Facebook live video where I talked about lumpy mail. 01:10 What is a lumpy mail 02:10 Why we send lumpy mail 03:15 How to start sending lumpy mail 06:10 What to do if you don't have the guests' information 07:30 Why you should do this now 08:20 My top tip • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Bookdirec...

Feb 12, 202111 min

How to create an online shop for your website

Welcome to Boostly Podcast Season 10 Episode 5. This is a recap of my Facebook live video where I talked about how to create an online shop for your website. 03:20 Why are we doing this episode 05:10 What can you put in an online shop? 08:50 How to put an online shop on your website 12:20 Subscription service • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • http...

Feb 05, 202120 min

Why QR codes are the future of hospitality

Welcome to Boostly Podcast Season 10 Episode 4. This is a recap of my Facebook live video where I talked about QR codes. 02:40 About QR codes 06:10 How QR codes evolved 09:00 How we use QR codes 11:25 QR codes are free 11:50 How to set up QR codes • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Jan 29, 202119 min

9 ways to generate revenue during lockdowns or government restrictions

Welcome to Boostly Podcast Season 10 Episode 3. This is a recap of my Facebook live video where I talked about ways to generate revenue during lockdowns or government restrictions. 02:00 How to generate income in these crazy times 03:30 Alternative listing sites 05:20 Keyworkers 07:10 Subscription services 09:40 Update your PMS and website 11:40 Start emailing 13:00 Gift vouchers 14:30 Share your story 16:10 Pivot 18:20 Georgina Bearman's story • https://Boostly.co.uk • https://Boostly.co.uk/5st...

Jan 22, 202120 min

How to make sure a guest will never rebook with an OTA again

Welcome to Boostly Podcast Season 10 Episode 2. This is a recap of Facebook live video where I talked about how to make sure a guest will never rebook with an OTA again. 01:10 What this episode will be about 02:10 A bit of an update 05:20 What does this mean? 06:10 Focus in the systems 08:10 What you can do 10:10 What you can do after check-out 15:00 Make the OTAs work for you • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebo...

Jan 15, 202117 min

How to take advantage of the new workcation trend that's taking hospitality by storm

Welcome to Boostly Podcast Season 10 Episode 1. This is a recap of Facebook live video where I talked about workcation. 01:10 About workcation 02:10 Why you should pay attention to workcation 03:40 How to take advantage of workcation 05:40 Take advantage of Facebook groups 07:40 Long-stay discounts 08:40 Show-off your workspace 10:40 Talk about your fast internet connection 12:00 Get office supplies 12:50 Pet-friendly market 13:40 Get new photos • https://Boostly.co.uk • https://Boostly.co.uk/5s...

Jan 08, 202118 min

How Mark Hodgkiss increased his direct bookings

Welcome to Boostly Podcast Season 9 Episode 4. This is a recap of my interview with Mark Hodgkiss and we talked about how he increased his direct bookings. 04:00 Mark's problems 05:40 What Mark did 06:30 What Mark learned from Boostly Academy • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Dec 17, 20209 min

How Chris Ballard increased his direct bookings

Welcome to Boostly Podcast Season 9 Episode 3. This is a recap of my interview with Chris Ballard and we talked about how he increased his direct bookings. 03:00 About Chris 04:50 Chris' struggles 06:30 Chris' results 09:45 Chris' final words • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Dec 16, 202011 min

How Helen Hares increased her direct bookings

Welcome to Boostly Podcast Season 9 Episode 2. This is a recap of my interview with Helen Hares and we talked about how she increased her direct bookings. 02:50 About Helen 04:40 Why Helen settled in Competa, Spain 06:50 The first thing Helen did when she opened her business 08:00 About Villa Andalucia 10:00 Helen's biggest marketing shift 12:50 When Helen started to look at social media 14:10 Helen's problems before she encountered Boostly Academy 22:20 Helen's pivot • https://Boostly.co.uk • h...

Dec 15, 202028 min

How Susie Croot increased her direct bookings

Welcome to Boostly Podcast Season 9 Episode 1. This is a recap of my interview with Susie Croot and we talked about how she increased her direct bookings. 01:10 About this new season 02:30 About Susie Croot 05:20 Susie's major frustrations before discovering Boostly 06:00 How Susie discovered Boostly 08:20 Susie's current life • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Bookdi...

Dec 14, 202012 min

The future of Vacation Rental with Matt Landau of VRMB

Welcome to Boostly Podcast Season 8 Episode 43. This is a recap of my Facebook interview with Matt Landau of VRMB where we talked about the future of vacation rental. Recording date: Friday, 15th May *Please note events and news might have changed since the recording* 04:00 One bit of advice to 21 year-old Matt 05:00 Why Matt went to another country 06:00 Recommendations from Matt 09:00 The most important aspect of the future 11:10 Matt's thoughts on AirBnb 13:20 About Cottage Industry 3.0 18:30...

Dec 13, 202033 min

Marketing Review for Jackie Robertson and Lorena Duknic

Welcome to Boostly Podcast Season 8 Episode 42. This is a recap of my Marketing Review live for Jackie Robertsona and Lorena Duknic. Recording date: Wednesday, 13th May *Please note events and news might have changed since the recording* 02:20 About Jackie Robinson 05:20 A look at Jackie's website 12:20 About Lorena Duknic 16:00 A look at Lorena's website • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.c...

Dec 11, 202025 min

Top Tips for Lucille Hayward, a Hospitality Owner in Canada

Welcome to Boostly Podcast Season 8 Episode 41. This is a recap of my Marketing Review live for Lucille Hayward, a hospitality owner in Canada. Recording date: Tuesday, 12th May *Please note events and news might have changed since the recording* 02:30 About Lucille 06:40 A look at Lucille's website 13:50 What everybody can do on their website 15:30 Lucille's Facebook page 17:50 Find places around Lucille's place • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boos...

Dec 04, 202022 min

How to get in front of the staycation market

Welcome to Boostly Podcast Season 8 Episode 40. This is a recap of Facebook live video where I talked about staycation. Recording date: Monday, 11th May *Please note events and news might have changed since the recording* 02:50 About staycation 04:20 A sample scenario 07:10 Recent survey about staycation 08:30 Facebook ad radius 11:50 Contact a local newspaper in your area 13:00 Go to parks 16:00 Become your local expert 17:40 Focus on your previous guests 20:00 Print a postcard 27:40 Gift vouch...

Nov 27, 202032 min

How have Airbnb and Booking com Treated Their Hosts During COVID-19 with Moriya Rockman

Welcome to Boostly Podcast Season 8 Episode 39. This is a recap of my interview with Moriya Rockman where we talked about how AirBnB and Booking.com treated their hosts during COVID-19. Recording date: Tuesday, 5th May *Please note events and news might have changed since the recording* 01:10 About Moriya 01:40 Moriya's opinion on AirBnb and Booking.com's action 03:40 All about luxury house work 06:00 How Moriya built up partnerships 08:30 Moriya's presentation 13:30 How Moriya is helping luxury...

Nov 20, 202022 min

How to Create Content for Linkedin with Dan Knowlton

Welcome to Boostly Podcast Season 8 Episode 38. This is a recap of my interview with Dan Knowlton where we talked about how to create content for Linkedin. Recording date: Monday, 4th May *Please note events and news might have changed since the recording* 02:40 The moment Dan started taking Linkedin seriously 03:30 Biggest misconception about Linkedin 04:10 Linkedin ranking in terms of other social media platforms 04:30 Where Dan is more active on 05:10 Biggest mistake that people make on Linke...

Nov 13, 202017 min

4 Benefits of Email Marketing

Welcome to Boostly Podcast Season 8 Episode 37. This is a recap of my Facebook live video where I talked about the benefits of email marketing. Recording date: Friday, 1st May *Please note events and news might have changed since the recording* 03:00 About Email Marketing 07:00 How to send an email 11:00 How often should we send emails? 13:00 How to do email marketing around GDPR 15:00 Free email template 16:00 More free advice • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://ins...

Nov 06, 202020 min

Proactive tactics you can do to get bookings when the lockdowns are lifted

Welcome to Boostly Podcast Season 8 Episode 36. This is a recap of my Facebook live video where I talked about proactive things you can do now to get bookings after the lockdown. Recording date: Friday, 1st May *Please note events and news might have changed since the recording* 02:30 Fuel Travel Stats 05:10 90% of people in lockdown 07:40 The Caveman Video 12:10 The 8 Types of Travelers during lockdown 14:20 Accommodation for key workers 18:00 Ask your guests to post about you • https://Boostly...

Nov 02, 202023 min

Types of Influencer Marketing with Harry Hugo and The Hotel Man

Welcome to Boostly Podcast Season 8 Episode 35. This is a recap of my interview with Harry Hugo and The Hotel Man where we talked about influencer marketing. Recording date: Friday, 1st May *Please note events and news might have changed since the recording* 00:20 About influencer marketing 02:40 About Harry Hugo of Goat Agency 07:50 Harry's advice to small business owners 10:40 How to start the conversation with influencers 14:40 About Manny, The Hotel Man 17:20 The moment Manny noticed his gue...

Oct 30, 202026 min

A Letter to the Prime Minister with James Sinclair

Welcome to Boostly Podcast Season 8 Episode 34. This is a recap of my interview with James Sinclair where we talked about our message to the Prime Minister. Recording date: Thursday, 30th April *Please note events and news might have changed since the recording* 01:30 About James 03:15 A good sign for the UK people 04:30 A letter to the Prime Minister 06:00 The Seven-Step Plan 13:00 What you can do to help 14:20 About Marsh Farm 17:40 James' message to hospitality owners 18:50 Quickfire question...

Oct 26, 202026 min

Get paid for your pad with Jasper Ribbers

Welcome to Boostly Podcast Season 8 Episode 33. This is a recap of my interview with Jasper Ribbers where we talked about how to get paid for your pad. Recording date: Wednesday, 29th April *Please note events and news might have changed since the recording* 01:40 About Jasper 02:40 How Jasper ended up on short-stay accommodation 06:00 What Jasper learned in his blogging days 06:50 The moment Jasper decided to go all in on this new venture 08:05 Jasper's book 10:10 How Jasper met Eric of AirBnB ...

Oct 23, 202028 min

All about Branding with Christine Myer Noiseaware

Welcome to Boostly Podcast Season 8 Episode 32. This is a recap of my interview with Christine Myer of Noiseaware where we talked about branding. Recording date: Monday, 27th April *Please note events and news might have changed since the recording* 02:00 About Christine 03:40 What target audience means 06:00 Advice from Christine 07:50 Your WHY 09:00 Additional tips about discovering your brand 10:30 Why hosts should look to stand out 12:20 Christine's advice on taglines 14:00 Some mistakes tha...

Oct 19, 202024 min

What to do when you can't take guests with Callum Morgan

Welcome to Boostly Podcast Season 8 Episode 31. This is a recap of my with Callum Morgan where we talked about the things to do when you can't take guests yet. Recording date: Friday, 24th April *Please note events and news might have changed since the recording* 01:40 About Callum Morgan 02:50 Quickfire Questions 08:10 How affected was Callum's properties 10:20 The proactive things Callum did 12:10 Callum's property 13:10 Callum's advice to their clients 14:25 How Callum helped a local business...

Oct 15, 202020 min

What is the future of AirBnb with Eric Moeller

Welcome to Boostly Podcast Season 8 Episode 30. This is a recap of my interview with Eric Moeller and we talked about the future of AirBnB. Recording date: Friday, 24th April *Please note events and news might have changed since the recording* 02:20 About Eric Moeller 04:00 The advice Eric wished he received when he was starting his business 07:50 The common mistake that hospitality owners are making 09:50 Hospitality and tourism situation in the USA 18:00 How Airbnb handled the COVID-19 crisis ...

Oct 12, 202045 min

How to price your property post COVID 19 with Anurag Verma of Pricelabs

Welcome to Boostly Podcast Season 8 Episode 28. This is a recap of my interview with Anurag Verma of Pricelabs and we talked about how to price your property post COVID-19. Recording date: Wednesda 21st April *Please note events and news might have changed since the recording* 02:25 About PriceLabs 07:15 The change in bookings 12:50 Tips from Anurag 24:20 Pricelabs data 28:00 Get Pricelabs reports for free 29:45 Upgrade in Pricelab and get more amazing features 34:20 Syncing with PMS 38:40 Quick...

Oct 02, 202050 min

Hidden Instagram Tactics with Chris Taylor

Welcome to Boostly Podcast Season 8 Episode 27. This is a recap of my interview with Chris Taylor and we talked about hidden Instagram tactics. Recording date: Tuesday 21st April *Please note events and news might have changed since the recording* 02:10 About Chris Taylor 03:40 About Instagram 05:30 How Chris used hashtags in Instagram 06:40 Hashtag sets that Chris uses in Instagram 07:30 Where to put hashtags in Instagram 08:10 How to identify best hashtags to use 09:50 Biggest mistake that peo...

Sep 25, 202029 min
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