Boost Hospitality Podcast Season 6 Episode 3 The beauty of Outsourcing and VA and with the advancement of the internet is that when you want to hire a member staff, you don't have to hire somebody from the local area. You could but again, you couldn't get the right person of what you need. With the countries like Philippines and India where the state of living and pay is so less and you are able to find a quality member that can do the task you need and for them they can get a job satisfaction. ...
Aug 02, 2019•34 min
Boost Hospitality Podcast Season 6 Episode 2 This episode is with a guest called Trish McGirr. Trish is one of the leading experts in negotiation. So if you are looking to get into service accommodation, and you are struggling to get over the research to plan in and how to convince an estate agent or a landlord, to let you rent that property on a rent to rent model, this is the episode for you make sure you listen right to the very end, because Trish is going to leave us with a free download tha...
Jul 26, 2019•31 min
Boost Hospitality Podcast Season 6 Episode 1 Jason - worked as commercial planning consultant in London and had a property in London. He became aware of people letting properties on what people calls serviced accommodation, that is typically taking a residential rental property and letting it out on a short term basis. So typically, if you want to rent a property in most landlords and letting agencies, it takes months as minimum. But serviced accommodation is a much shorter period, something tha...
Jul 19, 2019•44 min
Boost Hospitality Facebook Competition Season 5 Episode 6 In this episode, I am going to give you 3 options on how to pick a winner for your competition, and then I will end with the best way to get direct bookings on the back of this competition. The first option is to go to a website called fanpagekarma.com and insert the URL of your competition on Facebook. It will randomly choose a winner for you. If you choose this method, you should put in the T&C's that that is how you drew the winner...
Oct 03, 2018•9 min
Boost Hospitality Facebook Competition Season 5 Episode 5 As of right now, your competition will have a weekend of further engagement. Now we're coming into the final part and the likes and comments are starting to slow down. Now, you're going to go into your post and you are going to engage and with all the comments. Use anywhere between 30 minutes to an hour a day and comment back when people are commenting. Try to strike up a conversation. Ask them when was the last time they were in the area...
Oct 01, 2018•4 min
Boost Hospitality Facebook Competition Season 5 Episode 4 Today's episode is about giving the post a boost. The best way to do this is to give people a second chance to enter the competition. The psychological aspect is that when you get people to commit to entering something, they want to win. Go back to your post and say "Wow, thank you so much to everyone who has taken the time to enter. We've been blown away by the response. We are going to give everyone a chance to get a second name in by d...
Sep 28, 2018•8 min
Boost Hospitality Facebook Competition Season 5 Episode 3 It has now been 48 hours since the competition went live, and hopefully, because of the actions you have taken, you're up to date with the competition. Today, I will show you how to get the competition in front of the right people. What I recommend you to do, is to share into 3-5 Facebook groups a day. If you want to get it out to even more people, which is what today's episode is about, you can start using Facebook ads. What Facebook wan...
Sep 26, 2018•8 min
Boost Hospitality Facebook Competition Season 5 Episode 2 Today's episode is about the post. This is the way you are going to describe what the competition is, you are going to describe how, and make sure that once they've entered the competition, that they comment and engage on the post. You've done the preparations and you've got your prize and your image. Now upload the image to your page. It doesn't matter what time you post it, just do it when you can. What is essential, is the wording. The...
Sep 26, 2018•8 min
For this season of the Boost Hospitality Podcast I wanted to show you something special. I am going to show you how to run the perfect Facebook competition. Even better, we are all going to do it live. Monday 24th September Join me every day for 10 days whilst I show you a step by step guide. I am also going to be providing visual training on this as well. To register, go to www.boostly.co.uk/Facebook If you are listening to this in the future, then you can still go to that website and register ...
Sep 21, 2018•9 min
Boost Hospitality Podcast Season 4 Episode 10 Emma and her husband run the Riviera Guesthouse in Whitby. She was one of the first people who attended one of my first workshops and in September 2017, Emma was one of the first people to sign up as a tester. Emma has been fantastic at learning and doing the work well. Emma took the advice, and the results were amazing. She learned how to trademark her business name, how to bid on her brand, and she stopped booking.com and Expedia and other OTAs fro...
Sep 21, 2018•5 min
Boost Hospitality Podcast Season 4 Episode 9 On the 27th October 2017, the CMA opened an investigation into how the Online Travel Agents conduct their business. We are now in July 2018, and I wanted to update my original blog to see where we are at with the CMA investigation and what has been the outcry from the huge news from the world of hospitality. To read the full blog, go to: https://boostly.co.uk/cma-investigation-the-future-of-the-ota/
Jul 27, 2018•6 min
Boost Hospitality Podcast Season 4 Episode 8 I wanted to explain what GDPR in simple terms for hospitality owners, so anyone can understand it. What is GDPR? Wikipedia tells me this – The General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) is a regulation by which the European Parliament, the Council of the European Union and the European Commission intend to strengthen and unify data protection for all individuals within the European Union (EU). To read the full blog, go to: ht...
Jul 26, 2018•9 min
Boost Hospitality Podcast Season 4 Episode 7 Now, if you are already doing really well and don’t have any availability for 2018, you can skip this post. However, if you would like some help on how to get more direct bookings, then listen to this Tip 1 – Email Your Past Guests Tip 2 – Stop the online booking agents from advertising on your name Tip 3 – Make your booking process on your website EASY To read the full blog, go to: https://boostly.co.uk/lets-explore-simple-tips-to-boost-your-direct-b...
Jul 25, 2018•9 min
Boost Hospitality Podcast Season 4 Episode 6 Are you brave enough to market your business without the help of the online travel agents? I interviewed Lin Mount of Lorien House who is doing just that. I had some questions for her about her experience as a hospitality owner. She was kind enough to share her story, marketing tips with us for the blog. Enjoy! To read the full blog, go to: https://boostly.co.uk/say-no-to-online-travel-agents-and-grow-your-hospitality-business-read-an-interview-with-l...
Jul 21, 2018•12 min
Boost Hospitality Podcast Season 4 Episode 5 Online reviews are powerful. They can reach would-be customers worldwide, quickly and easily spreading the word about your business. But, what if you get a negative review? Not responding to it is the most dangerous option, (doesn’t matter whether it is a negative review or a positive one) making it seem like you don’t care what your customers think. While you are ignoring criticism and your reputation is being damaged, others are taking the situation...
Jul 18, 2018•7 min
Boost Hospitality Podcast Season 4 Episode 4 The trick with all the online travel agents and listing sites is to put your information everywhere. These companies invest billions ensuring they are seen first when a potential guest starts their booking process, so if you don’t have a presence on all of the big online travel agents, you are leaving money on the table. I appreciate the fact that you can’t be everywhere all of the time though, so what I did was adopt the 80/20 rule. How does this wor...
Jul 16, 2018•5 min
Boost Hospitality Podcast Season 4 Episode 3 Isn’t it exhausting trying to keep up in this world of constant competition? Potential guests are continually looking for top-rated properties. Did you know, approximately 95% of your customers will check a reviews website before booking at your property? Where are your guests going to? The answer is Tripadvisor. (Watch out of Google and Facebook as well) The TripAdvisor Popularity Index is influential because the closer your ranking gets to #1, the m...
Jul 14, 2018•8 min
The Boost Hospitality Podcast is back again and this time I am talking about Google Ads and 3 essential steps every hospitality owner needs to take to get a win To read the blog in full visit https://boostly.co.uk/3-things-about-google-ads-every-indepedent-hospitality-owner-must-know/
Jul 13, 2018•7 min
In this series we will discuss the 5 stages or steps that a customer experiences when going through the booking process. The episode covers Step 5 - Buyer's Remorse
Nov 18, 2017•8 min
In this series we will discuss the 5 stages or steps that a customer experiences when going through the booking process. The episode covers Step 4 - Booking
Nov 18, 2017•7 min
In this series we will discuss the 5 stages or steps that a customer experiences when going through the booking process. The episode covers Step 3 - Deciding
Nov 17, 2017•8 min
In this series we will discuss the 5 stages or steps that a customer experiences when going through the booking process. The episode covers Step 2 - Research
Nov 17, 2017•7 min
In this series we will discuss the 5 stages or steps that a customer experiences when going through the booking process. The episode covers Step 1 - Planning.
Nov 17, 2017•8 min
Boost Hospitality Marketing Podcast That's it! We made it to the end of season one I hope you all took something from these tips I would love to hear from you if you took action: Click below to get in touch via one of the social channels Facebook Twitter Or, email mark@boostly.co.uk The following has been created by the lovely Kathryn of team Boostly In the last episode of the series, Mark recaps the main takeaways from the previous five episodes. He reviews the importance of having a clean and ...
May 26, 2017•8 min
Welcome to the Boost Hospitality Podcast The following has been created by the lovely Kathryn of team Boostly Social media is a massively growing and essential tool used by most hospitality businesses today. Mark teaches you how to use social media channels in your favour by portraying your property socially, rather than just selling it, to in turn receive more bookings. More information about this podcast series I decided to do something a little different with my new podcast. I wanted to relea...
May 26, 2017•13 min
Welcome to the Boost Hospitality Podcast The following has been created by the lovely Kathryn of team Boostly Throughout this episode, Mark teaches you how to use a guest registration form to easily advertise to your guests in the future. Also, he explains how you can strategically utilise email marketing to stay in your guests’ thoughts over time. More information about this podcast series I decided to do something a little different with my new podcast. I wanted to release all 6 episodes in a ...
May 23, 2017•14 min
Welcome to the Boost Hospitality Podcast The following has been created by the lovely Kathryn of team Boostly What is an online travel agent? Mark teaches you about these controversial, yet essential tools that have become the primary source of bookings, and how to successfully work with them to raise your property’s rankings. More information about this podcast series I decided to do something a little different with my new podcast. I wanted to release all 6 episodes in a "Netflix" stylee Boost...
May 23, 2017•6 min
Welcome to the Boost Hospitality Podcast The following has been created by the lovely Kathryn of team Boostly Mark stresses the importance of having a great TripAdvisor page for business. He covers the impactful effects that TripAdvisor reviews can have on your property, as well as how using the “Business Listing” will work to your advantage. More information about this podcast series I decided to do something a little different with my new podcast. I wanted to release all 6 episodes in a "Netfl...
May 23, 2017•12 min
Welcome to the Boost Hospitality Podcast I decided to do something a little different with my new podcast. I wanted to release all 6 episodes in a "Netflix" stylee Boost Hospitality or Boostly as is known is my business www.boostly.co.uk is the website I work with Independent Hospitality Owners in the UK to boost their direct bookings and to help them with all of their marketing needs I also run a Free Facebook Hospitality Group with one of the largest hospitality communities in the UK, (Come an...
May 23, 2017•7 min
