Rethinking Social Drinking with Philip Gladman of Do'Mo Drinks

In this episode, we chat with Philip Gladman, former global drinks executive behind Hendrick’s Gin and The Balvenie, who co-founded Do’Mo with scientist Susie Perry as a healthier, non-alcoholic alternative for social connection. Wanting to stay sharp for early mornings with his kids and avoid traditional drinking culture—especially as an introvert married to a social butterfly—Philip helped create Do’Mo, a zero-alcohol “functional elixir” packed with 6,000 mg of 17 therapeutic ingredients designed to enhance mood, confidence, and social ease.

He explains how nootropics, amino acids, cofactors, and absorption enhancers work together to emulate the feel-good aspects of alcohol without the hangover, and shares early wins: Berry Bramble, Ginger Miso Mule, and Spicy Watermelon Margarita are favorites among families and young professionals. Philip also addresses the wider cultural shift away from alcohol, Do’Mo’s US success, and future plans that include new flavors and broader reach.

Key Takeaways:

• Do’Mo delivers the positive social and emotional benefits of alcohol—without the booze or guilt.

• The Quad‑Stack formula combines nootropics (like Cognizin®), amino acids, cofactors, and absorption agents for a synergistic effect drink-domo.com+4linkedin.com+4instagram.com+4facebook.com+6prweb.com+6drink-domo.com+6.

• It comes in three distinct flavors: Berry Bramble, Ginger Miso Mule, and Spicy Watermelon Margarita—designed for different moods and moments .

• Do’Mo meets the needs of a growing demographic of health-focused drinkers who want community and clarity, not impairment.

• The brand continues to expand in the U.S., with plans for new flavors, educational resources, and broader availability.

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