The founder and CEO of The Trade Desk, Jeff Green, talks about the evolution of the premium internet, his obsession with the ad tech supply chain and why the connected TV (CTV) ecosystem is ready for an upgrade. Green explains why The Trade Desk is launching Ventura, a streaming TV operating system, named after the California beach town, to improve the CTV ecosystem for publishers, advertisers and consumers. __________ The Current is owned and operated by The Trade Desk Inc....
Nov 20, 2024•37 min•Season 10Ep. 92
Toby Espinosa, the VP of DoorDash ads, reflects on the tremendous growth of the delivery platform, saying the key to this is local businesses. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian: [00:00:00] I'm Damian Fowler. Ilyse: And I'm Ilyse Liffreing Damian: And welcome to this edition of The Current Podcast. Ilyse: This week, we're delighted to talk with Toby Espinoza, the VP of DoorDash Ads. Damian: And Toby is responsib...
Nov 06, 2024•20 min•Season 10Ep. 91
SiriusXM Media’s Lizzie Collins joins The Current Podcast to discuss artificial intelligence, omnichannel campaigns and how influencers should utilize podcasts. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler. [00:00:01] Ilyse: And I'm Ilyse Liffreing [00:00:02] Damian: And welcome to this edition of the Current Podcast. [00:00:05] Ilyse: This week, we're delighted to talk with Lizzie Collins, t...
Oct 23, 2024•20 min•Season 10Ep. 90
The reservation platform Resy centers itself around the communal experience that comes from dining, affirming and building connection between restaurants and diners, according to CMO Hannah Kelly. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler. [00:00:01] Ilyse: And I'm Ilyse Liffreing [00:00:02] Damian: welcome to this edition of The Current Podcast. [00:00:05] Ilyse: This week, we're delighte...
Oct 16, 2024•20 min•Season 10Ep. 89
Colgate-Palmolive’s Brigitte King breaks down steering a global giant through digital transformation. She explores the value of connected TV and its data-driven addressability, why she thinks the marketing funnel looks more like a seesaw and how she’s thinking about riding the retail media wave. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Ilyse: I'm Ilyse Liffreing. [00:00:01] And I'm Damian Fowler. [00:00:06] Damian...
Oct 09, 2024•21 min•Season 10Ep. 88
Josef Najm, director of programmatic and partnerships at Thomson Reuters, and Mibbie Plouvier, head of global programmatic strategy at SAS, join The Current Podcast to describe how their partnership has evolved and how trust plays an important part in that evolution. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Ilyse: I'm Ilyse Liffreing, and welcome to this edition of The Current Podcast. This week, we're excited to ...
Oct 02, 2024•21 min•Season 10Ep. 87
United recently launched Kinective Media, the airline industry’s first media network. Its first-party data could change the future of people’s travel experiences. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler and welcome to this edition of the current podcast this week we're delighted to talk with Mike Petrella, the managing director of partnerships at United airlines. In June, the airline lau...
Sep 25, 2024•21 min•Season 10Ep. 86
Wayfair Head of Brand Marketing Kara O’Brien joins The Current Podcast to discuss blending the in-store and digital shopping experience. Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian [00:00:00] Ilyse: I'm Ilyse Liffreing [00:00:02] Ilyse: And welcome to this edition of The Current Podcast. [00:00:05] Damian: This week, we're delighted to talk with Kara O'Brien, Head of Brand Marketing and Analytics at Wayfair. [00:00:1...
Sep 18, 2024•16 min•Season 10Ep. 85
Parbinder Dhariwal, VP and GM of CVS Media Exchange, discusses CVS’s self-service advertising offering and the future of DEI initiatives in retail media. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Ilyse: I'm Ilyse Liffreing. [00:00:01] Damian: I'm Damian Fowler. [00:00:02] Ilyse: welcome to this edition of The Current Podcast. [00:00:04] Damian: This week we're delighted to talk with Parbinder Dhariwal, or Parbs as ...
Sep 11, 2024•21 min•Season 10Ep. 84
Mark Penn, the chairman and CEO of Stagwell Inc., reflects on his extraordinary career, driven by his passion for politics and marketing, and offers insights on why this is a good year for marketers. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler. [00:00:01] Ilyse: And I'm Ilyse Liffreing. [00:00:02] Damian: And welcome to this edition of The Current Podcast. [00:00:05] Ilyse: This week we're d...
Sep 04, 2024•16 min•Season 10Ep. 83
Polaris’ Chief Customer Growth Officer talks with The Current Podcast about how many of the company’s customers are multicultural and have preferred style over performance. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:59] Damian: I'm [00:01:00] Damian Fowler. [00:01:05] Ilyse: And I'm Ilyse Liffreing. And [00:01:07] Damian: welcome to this edition of The Current Podcast. [00:01:09] Ilyse: This week, we're delighted to ta...
Jul 03, 2024•23 min•Season 9Ep. 82
Foxtel Media CEO Mark Frain dishes on how the customer and advertising experience are shifting amid the proliferation of streaming. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damien Fowler. [00:00:01] Ilyse: And I'm Ilyse Liffreing. [00:00:02] Damian: And welcome to this edition of The Current Podcast. [00:00:05] Ilyse: This week we're delighted to speak with Mark Fra, the CEO of Foxtail Media. [00:00:10...
Jun 26, 2024•21 min•Season 9Ep. 81
Chief Marketing Officer Kory Marchisotto joins The Current Podcast to discuss why the makeup brand e.l.f. Beauty decided to air a Super Bowl ad, and why other female-driven brands are missing out. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler. [00:00:01] Ilyse: And I'm Ilyse Liffreing [00:00:02] Damian: welcome to this edition of The Current Podcast. [00:00:05] Ilyse: This week, we're delighte...
Jun 19, 2024•20 min•Season 9Ep. 80
ADT’s EVP and CMO DeLu Jackson joins The Current Podcast to discuss how the company’s partnership with Major League Baseball’s Miami Marlins reinforces the impact of live sports. Jackson also touches on why the marketing funnel isn’t so much a funnel anymore as it is an “infinity loop.” Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler. [00:00:02] Ilyse: And I'm Ilyse Liffering. And [00:00:03] Dam...
Jun 12, 2024•19 min•Season 9Ep. 79
Crunch Fitness' CMO, Chad Waetzig joins The Current Podcast to explore how Crunch is developing their on-demand workout streaming app, how they're leaning into performance marketing versus brand-building and why digital media is the best way to reach its gymgoers. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler [00:00:01] Ilyse: And I'm Ilyse Liffering. [00:00:03] Damian: And welcome to this edi...
Jun 05, 2024•28 min•Season 9Ep. 78
Intuit's Dave Raggio shares why SMB MediaLabs doesn’t own inventory, how it prioritizes privacy for its customers, and the reason consumer and CPG brands are turning to Intuit’s data. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler. [00:00:01] Ilyse: and I'm Ilyse Liffreing [00:00:02] Damian: and welcome to this edition of the current podcast. [00:00:05] Ilyse: This week, we're delighted to brin...
May 29, 2024•19 min•Season 9Ep. 77
Las Vegas Raiders’ SVP of Marketing Kristen Banks joins The Current Podcast to discuss the importance of balancing old and new fan bases alike, and not just in Las Vegas. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian [00:00:01] Illyse: And I'm Ilyse Liffering and [00:00:02] Damian: welcome to this edition of The Current [00:00:04] Illyse: This week, [00:00:05] we're delighted to talk with Kristen Ban...
May 22, 2024•21 min•Season 9Ep. 76
NBCUniversal’s ad president talks upfronts, strategic audiences, brand storytelling, and the Paris Olympics. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm damian Fowler. [00:00:01] Ilyse: And I'm Eileen Sliffering. [00:00:02] Damian: Welcome to this edition of the Current Podcast. [00:00:05] Ilyse: This week, we're delighted to talk with Allison Levin, who joined NBCUniversal as the President of Advertising...
May 15, 2024•20 min•Season 9Ep. 75
Hearst Newspaper's Vice President of Programmatic, Mike Irenski, joins The Current Podcast to explore the value of local journalism and what advertisers need to know about it. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler. And Ilyse: I'm Ilyse Liffreing. Damian: welcome to this edition of The Current Podcast. Ilyse: This week, we're delighted to talk with Michael Eirenski, the Vice President o...
May 08, 2024•26 min•Season 9Ep. 74
Ford’s chief futurist joins The Current Podcast to discuss how preparing for the future is imperative for marketing. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler. [00:00:01] Ilyse: And I'm Ilyse Liffreing. [00:00:02] Damian: And welcome to Season 9 of The Current Podcast. [00:00:05] Ilyse: And we're kicking off this new season with Jennifer Brace, Chief Futurist at Ford. [00:00:11] Damian: No...
May 01, 2024•22 min•Season 9Ep. 73
Major League Soccer’s VP of Brand Marketing, Jesse Perl, joins The Current Podcast to discuss how young people are growing more interested in soccer, the league’s deal with Apple TV+, and the importance of building local support for MLS teams. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. TTD_S8_E10_MLS//JESSE PERLMAN Ilyse Liffrieng: ( 00:01 ) I'm Ilyse Liffreing. Damian Fowler: ( 00:02 ) And I'm Damian Fowler. Ilyse Lieffring: ...
Mar 13, 2024•20 min•Season 8Ep. 72
Now firmly entrenched in Americans’ shopping habits, Instacart is eyeing the growing retail media space. Laura Jones, CMO of Instacart, joins The Current Podcast to share the strategy behind the company’s tie-ups with Peacock and Roku and how she’s reaching shoppers by framing them as the COOs of their households. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian: ( 00:01 ) I'm Damian Fowler. Ilyse: ( 00:02 ) And I'm Ilyse Lif...
Mar 06, 2024•18 min•Season 8Ep. 71
BBDO created the iconic Snickers “You’re Not You When You’re Hungry” campaign. The agency’s President and CEO, Andrew Robertson, breaks down the power of humor. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian: ( 00:01 ) I'm Damian Fowler. Ilyse: ( 00:02 ) And I'm Ilyse Liffreing. Damian: ( 00:04 ) And welcome to this edition of the current podcast. Ilyse: ( 00:10 ) This week we sit down with Andrew Robertson, who has been th...
Feb 28, 2024•16 min•Season 8Ep. 70
As the presidential race picks up momentum, The Current Podcast explores what a political campaigner and a CPG brand marketer can learn from each other. Kyle Yadon-Smith, (the head of digital for the National Republican Senatorial Committee), and Vinny Rinaldi, (the head of media and analytics for The Hershey Company), get candid about marketing politics and chocolate. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian Fowler: ...
Feb 21, 2024•25 min•Season 8Ep. 69
Barbara Shipley, senior VP of brand integration at AARP, discusses on The Current Podcast the risk of perpetuating myths associated with older generations. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. DAMIAN ( 00:01 ): I'm Damian Fowler. ILYSE ( 00:02 ): And I'm Ilyse Liffreing. DAMIAN ( 00:04 ): And welcome to this edition of the current podcast. ILYSE ( 00:10 ): This week we sit down with Barbara Shipley, the senior Vice Presi...
Feb 14, 2024•21 min•Season 8Ep. 68
Booking.com’s Chief Marketing Officer, Arjan Dijk, joins The Current Podcast to touch on the post-pandemic travel boom and how data supports the company’s omnichannel strategy, saying that 30 percent of his marketing team are “hardcore data scientists.” Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian: ( 00:01 ) I'm Damian Fowler. Welcome to this edition of the current podcast. My co-host Ilyse Liffreing is away. Damian: ( 00...
Feb 07, 2024•15 min•Season 8Ep. 67
Fresh off pandemic fame, Moderna wants consumers to know how it’s applying mRNA technology to reimagine health and wellness. Among other strategies, the company is leaning into sports and music to reach consumers when they’re likely to be most receptive. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian Fowler: ( 00:01 ) I'm Damian Fowler. Ilyse Lieffring: ( 00:02 ) And I'm Ilyse Liffreing. Damian Fowler: ( 00:03 ) And welcome...
Jan 31, 2024•20 min•Season 8Ep. 66
As a 102-year-old brand, White Castle has become a niche part of culture, from the “Harold & Kumar Go to White Castle” movie to people getting married at the restaurant. Jamie Richardson, VP of marketing and public relations, discusses maintaining the White Castle brand as a pop culture icon. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. DAMIAN ( 00:01 ): I'm Damian Fowler. ILYSE ( 00:02 ): And I'm Ilyse Liffreing. And DAMIAN...
Jan 24, 2024•18 min•Season 8Ep. 65
Weinstein shares why data and technology are crucial to Hilton’s customers’ experience, the creative philosophy for the hotel’s recent campaign with Paris Hilton, and marketing against home-sharing companies. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian: ( 00:01 ) I'm Damian Fowler. Ilyse: ( 00:02 ) And I'm Ilyse Liffreing. And Damian: ( 00:03 ) Welcome to this edition of the current podcast. Ilyse: ( 00:10 ) This week we...
Jan 17, 2024•20 min•Season 8Ep. 64
The chief marketing officer of the free ad-supported television (FAST) platform breaks down the maturation of the free-streaming space, Tubi going for an entire brand refresh, and growing the brand past its “teenage-acne phase.” Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian Fowler: ( 00:01 ) I'm Damian Fowler. Ilyse Liffreing: ( 00:02 ) And I'm Ilyse Liffreing. Damian Fowler: ( 00:03 ) And welcome to this edition of the cu...
Jan 10, 2024•16 min•Season 8Ep. 63
