Activision Blizzard's Jonathan Stringfield on how advertisers can attach themselves to gamers' loyalty to specific franchises and how to find community in gaming. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. DAMIAN ( 00:01 ): I'm Damian Fowler. ILYSE ( 00:02 ): And I'm Ilyse Liffreing. DAMIAN ( 00:04 ): And welcome to this edition of The Current podcast. ILYSE ( 00:10 ): This week we're delighted to talk with Jonathan Stringfiel...
Dec 06, 2023•19 min•Season 7Ep. 62
State Farm’s Head of Marketing, Alyson Griffin, breaks down making the company’s iconic jingle a bigger deal next year and diving more into retail media. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian Fowler: ( 00:01 ) I'm Damien Fowler. And Ilyse Liffreing: ( 00:02 ) I'm EIS Lfr. And Damian Fowler: ( 00:03 ) Welcome to this edition of the current podcast. Ilyse Liffreing: ( 00:10 ) This week we're delighted to talk with Al...
Nov 29, 2023•19 min•Season 7Ep. 61
The NFL’s Marissa Solis on the Taylor Swift effect, expanding globally, and the powerful messaging coming for the Super Bowl. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian Fowler: ( 00:01 ) I'm Damian Fowler. Ilyse Liffreing: ( 00:02 ) And I'm Ilyse Liffreing. And Damian Fowler: ( 00:03 ) Welcome to this edition of The Current podcast. Ilyse Liffreing: ( 00:10 ) This week we're delighted to talk with Marissa Solis, the SVP...
Nov 15, 2023•19 min•Season 7Ep. 60
Zillow’s Beverly Jackson on simplifying the housebuying process through its marketing, and why working at the company has special importance for her as a Black woman. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian: ( 00:01 ) I'm Damian Fowler. Ilyse: ( 00:02 ) And I'm Ilyse Liffreing. Damian: ( 00:04 ) And welcome to this edition of the current podcast. Ilyse: ( 00:10 ) This week we sit down with Beverly Jackson, the VP of ...
Nov 08, 2023•17 min•Season 7Ep. 59
VML CEO Jon Cook on how the agency came up with Wendy’s now iconic social media presence, the innovations he hopes to see in the streaming ad space and commerce on Instagram. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Ilyse: ( 00:01 ) I'm Ilyse Liffreing. And Damian: ( 00:02 ) I'm Damian Fowler. Ilyse: ( 00:03 ) And welcome to this edition of the current podcast. Damian: ( 00:10 ) This week we sit down with John Cook, the newl...
Nov 01, 2023•19 min•Season 7Ep. 58
Francesca’s VP of marketing Traci Graziani shares what she thinks the future of retail will be, Taylor Swift and Beyoncé’s effect on sales, and how a Dolly Parton quote influences her perspective. Episode Transcript Francesca's, Traci Graziani Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian Fowler: ( 00:01 ) I'm Damian Fowler. Ilyse Liffreing: ( 00:02 ) And I'm Ilyse Liffreing Damian Fowler: ( 00:03 ) And welcome to this edition of the current...
Oct 25, 2023•17 min•Season 7Ep. 57
Tony Marlow, CMO of LG Ad Solutions, shares why everything in marketing comes down to storytelling, and LG’s vision to make the TV experience more immersive.
Oct 18, 2023•20 min•Season 7Ep. 56
Kendra Scott CMO Michelle Peterson on catching lightning in a bottle with Barbie, integrating with ‘Bama rush, and scaling from local to national with its digital strategy.
Oct 11, 2023•20 min•Season 7Ep. 55
Lenovo’s Global VP and CMO Emily Ketchen on diversity as a cornerstone for the company, marketing to Gen Z, and if generative AI will replace workers.
Oct 04, 2023•22 min•Season 7Ep. 54
VaynerX CMO Andrea Sullivan explains how a tweet launched the beginnings of the media agency’s Super Bowl commercial with Planters and what it’s like working with VaynerX Founder and Chairman Gary Vaynerchuk.
Sep 27, 2023•19 min•Season 7Ep. 53
Andrea Palmer, Publicis Health Media’s president, dives into what health media is learning from beauty advertising, the importance of innovation, and creating the first upfront for pharma.
Aug 23, 2023•18 min•Season 6Ep. 52
Randi Stipes shares why she lets the science do the talking for the company and how their data hopes to play a part in improving people’s mental health.
Aug 16, 2023•18 min•Season 6Ep. 51
PepsiCo’s Shyam Venugopal breaks down why he thinks simple human insights lead to better “people-based marketing,” and where retail media could go next.
Aug 09, 2023•22 min•Season 6Ep. 50
SiriusXM Chief Growth Officer Suzi Watford shares how the company leverages data on searches to create channels like The Sleep Channel, and why partnerships with brands like Walmart are critical.
Aug 02, 2023•15 min•Season 6Ep. 49
AMC Networks’ head of marketing, Kim Granito, gives her thoughts on the writers’ strike and standing out in the streaming space by being “everything to someone.”
Jul 26, 2023•20 min•Season 6Ep. 48
Expedia’s Rory Patterson shares why destination marketing drives people to book travel after watching a show or movie, staying authentic with local marketing campaigns, and how Expedia’s marketing plan has shifted after the COVID-19 pandemic.
Jul 19, 2023•16 min•Season 6Ep. 47
Cadillac CMO Melissa Grady Dias, who dreamed of working in advertising as a kid, talks about marketing our way to a future of electric cars.
Jul 12, 2023•19 min•Season 6Ep. 46
Snap’s Doug Frisbie joins The Current Podcast to talk about how the company is leaning into AI and how social media’s move to mobile changed advertising forever.
Jul 05, 2023•21 min•Season 6Ep. 45
Time Out CEO Stacy Bettman shares how the company is a global publisher that focuses on being local experts, its transition from print to digital, and how she views AI's potential future impact.
Jun 28, 2023•20 min•Season 6Ep. 44
We sit down with Paramount Streaming’s EVP and CMO, Domenic Dimeglio to talk about what’s next for Paramount+ and Pluto TV, where the company is focusing its bets, and how they’re looking to boost revenue this year.
Jun 21, 2023•20 min•Season 6Ep. 43
Klarna CMO David Sandström goes in-depth on being a disruptor in the financial services space and the company’s campaign with Snoop Dogg.
Jun 14, 2023•20 min•Season 5Ep. 42
Canva’s CMO Zach Kitschke joins The Current Podcast to share how the brand is innovating with AI, its journey to becoming a global giant, and why design literacy is increasingly important.
Jun 07, 2023•19 min•Season 5Ep. 41
Noel Mack, Gymshark’s chief brand officer, shares the inside story of the brand’s ultra-viral Times Square ad and why community is a key tenet of the fitness brand.
May 31, 2023•25 min•Season 5Ep. 40
Uber Global Head of Media Lee Walsh breaks down why he thinks Uber is the ultimate local product as well as advertising conditions across the globe.
May 24, 2023•24 min•Season 5Ep. 39
Robert Lambrechts, chief creative officer at ad agency Pereira O’Dell, goes in-depth on creativity versus leadership and how AI is impacting the ad world.
May 17, 2023•23 min•Season 5Ep. 38
Leading the company’s global marketing strategy, including how it shapes its brand identity, is Lisa Perlmutter. Perlmutter has been at Brilliant Earth since 2019 and joins The Current Podcast to break down why the brand strives to be a part of the customer journey past the point of purchase.
May 10, 2023•21 min•Season 5Ep. 37
Ajinkya Joglekar, Sling’s SVP of marketing, breaks down fragmentation in streaming measurement and why giving customers flexibility is paramount.
May 03, 2023•17 min•Season 5Ep. 36
Edward Jones, the Fortune 500 financial services firm that serves over 8 million clients, celebrated 100 years in business in 2022. The company began with the mission of giving Midwesterners access to financial markets, even though they were thousands of miles from Wall Street. Edward Jones’ Chief Experience and Marketing Officer Tim Rea, who has a wealth of experience from roles at Office Depot, The Hershey Company, and Proctor and Gamble, shares his advice to young marketers on The Current Pod...
Apr 26, 2023•19 min•Season 5Ep. 35
Retail media is on the tip of every marketer’s tongue this year. Cara Pratt, Kroger’s SVP of retail media, launched the Kroger Precision Marketing media network in 2017, pioneering the use of retail media. Pratt joins The Current Podcast to talk about how her team of data scientists can tap in to purchase data from 60 million households to create more personal experiences for shoppers.
Apr 19, 2023•19 min•Season 5Ep. 34
After seeking Chapter 11 protection in January 2021, Cici’s Pizza needed an injection of life. That’s where new owners and a new CMO came in. Stephanie Hoppe joined as CMO of the pizza brand in February 2022, focused on getting Cici’s back to its roots. The company, which opened in 1985 and has over 300 restaurants in 30 states, strives to be family oriented while providing great value with its unlimited pizza buffet. Hoppe says dialing back in on those key ingredients set the table for success....
Apr 12, 2023•17 min•Season 5Ep. 33
