The B2B CMO Podcast with Jon Miller and Sydney Sloan

Jon Miller & Sydney Sloan•www.b2bcmoproject.com

Welcome to The B2B CMO Podcast, a show for marketing executives who are redefining what it means to be a strategic leader. Join Jon Miller and Sydney Sloan every week as they talk with the very best Chief Marketing Officers who are navigating the modern marketing playbook and positioning themselves as strategic leaders. Each episode, we unpack what it really takes to lead through complexity, earn trust at the strategy table, and shape the future of growth. We’re building the community, research, and frameworks CMOs need to reclaim their strategic role and drive sustainable growth. For more marketing leadership resources, visit [b2bcmoproject.com](http://b2bcmoproject.com/).

Last refreshed: June 22nd, 2026 at 4:20 PM ⓘ

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Episodes

How to Embed AI into Your Marketing Team with Wendy White

Wendy White is the Chief Marketing and Partner Officer at Daxko, where she leads marketing and partnerships for the platform that's powering the member management and operations engine behind so much of the fitness industry. Wendy has been a CMO for a number of companies and held globe-spanning marketing leadership roles at giants like Microsoft and Intel. Wendy joins Jon Miller and Sydney Sloan to discuss how to lead an organizational AI transformation, what it means for a CMO to lead as a busi...

Jun 22, 2026•33 min•Ep. 6

The 5 New Imperatives for B2B CMOs with Jon Miller & Sydney Sloan

In this special episode, Sydney Sloan and Jon Miller break down the most important findings for marketing leaders from The B2B CMO Project’s new research report. The findings in this report draw on recorded interviews with more than 50 B2B CMOs at companies including Zoom, Salesforce, Nutanix, Snowflake, PagerDuty, and Sprout Social. Their goal: give CMOs the clearest possible picture of what has stopped working, what the best leaders and operators are doing differently, and exactly what to do a...

Jun 19, 2026•38 min•Ep. 5

Reframing Marketing ROI to Return on Objectives with Karl Van den Bergh

Karl Van den Bergh is the Chief Market Officer at Illumio, known as the world’s first breach containment platform (built on AI and designed for Zero Trust). Over the course of more than 25 years, Karl has held leadership roles in Marketing, Product and as a GM in Cloud, Analytics and Cybersecurity businesses, including SAP, Gigamon, Datastax, and Tibco. Karl joins Jon Miller and Sydney Sloan to share his insights on why marketing leaders need to communicate with the C-suite using the language of...

Jun 12, 2026•39 min•Ep. 4

Nerding Out on the Neuroscience Behind Buying Decisions with Bryan Law

Bryan Law is the Chief Marketing Officer of Nerdio, the all-in-one Microsoft Cloud management platform. Bryan previously led global marketing teams at Google, Salesforce, ZoomInfo, and SentinelOne, to name just a few. He’s passionate about building distinctive, memory-building brands that translate into efficient pipeline creation, backed by data-driven decisioning and pragmatic AI adoption. Bryan joins co-hosts Jon Miller and Sydney Sloan to dig into why B2B brands need to focus on their mental...

Apr 27, 2026•40 min•Ep. 3

Showing Up for Your Board with Tracey Newell, Author of Hers for the Taking

Tracey Newell is the Author of Hers for the Taking and has led global revenue teams, served as President of Informatica and now sits on the boards of some of the fastest-growing software companies in the world. Beyond leading major companies like Informatica, Proofpoint, Polycom, and Cisco, Tracey is now on a mission to help more women step into leadership with confidence and clarity. Tracey joins co-hosts Jon Miller and Sydney Sloan to discuss what CMOs can do to show up strategically for their...

Apr 27, 2026•44 min•Ep. 2

Building C-Suite Buy-In & Selling The Brand Story with Tricia Gellman

Special guest Tricia Gellman, CMO of Box, the Intelligent Content Platform pioneering Intelligent Content Management, joins Sydney Sloan and Jon Miller on The B2B CMO Podcast to discuss the strategic role of the modern CMO. Tricia is a seasoned marketing leader with stints as Chief Marketing Officer at major SaaS companies such as Drift, Checker, and Salesforce Canada. Part of what sets Tricia apart as one of the top CMOs is her unique knack for category creation and steadfast commitment to fost...

Apr 27, 2026•45 min•Ep. 1

The B2B CMO Podcast with Jon Miller & Sydney Sloan - Trailer

Welcome to The B2B CMO Podcast, a show for marketing executives who are redefining what it means to be a strategic leader. Join Jon Miller and Sydney Sloan every week as they talk with the very best CMOs who are navigating the modern marketing playbook and positioning themselves as strategic leaders. Each episode, we unpack what it really takes to lead through complexity, earn trust at the strategy table, and shape the future of growth. We’re building the community, research, and frameworks CMOs...

Apr 08, 2026•37 sec

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