365 | Assertiveness does NOT have to be aggressive (ever!!!) - here's why

So many people get stuck when it comes to assertive communication. They feel torn between their desire to be more assertive and their desire to remain true to their authentic personality. The good news is, you can be assertive WITHOUT sacrificing your authenticity and WITHOUT being aggressive. In fact - being aggressive makes assertiveness far less effective. In today's episode, I'm explaining why and teaching you a framework for assertiveness that will help you be firm and powerful but also super collaborative and authentic. I think you're going to love it. To grab the free assertiveness ebook, click here: https://www.assertivenessebook.com/ To work with me, join the waitlist for The Art of Speaking Up Academy: https://jessguzikcoaching.com/academy/