198 The Secret that Gets Calls Returned, and Gets You In

The key to cutting through all of the noise and clutter you are competing with every day is to make your message relevant. That means customizing, personalizing, and tailoring it for your prospect.

One of the best ways to get the intel to do that is a process called Social Engineering where you speak with people other than your decision maker.

You'll hear the exact process to create your own script and begin using it right away.