164  A 400-Year-Old "Trick" to Deal With Resistance - podcast episode cover

164 A 400-Year-Old "Trick" to Deal With Resistance

Oct 23, 20208 minSeason 1Ep. 164
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Episode description

We won't diffuse resistance by telling someone they are wrong. That just strengthens their defenses.

The best way is to first agree with their side of the position, and then help them see the other side.

There are writings that show this was taught 400 years ago.

You'll hear how it was used then, and how you can use it now.

164 A 400-Year-Old "Trick" to Deal With Resistance | The Art of Sales with Art Sobczak podcast - Listen or read transcript on Metacast