Do you know that there is no secret to financial freedom and fulfillment? That’s right, my friend, but there is a roadmap. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help I am joined by a good friend of mine, John Lee Dumas, to talk all about his new book and the lessons in it for entrepreneurs to find financial freedom and fulfillment. There are so many great takeaways in this episode, and I can’t t...
Mar 17, 2021•42 min•Ep. 478
I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help What does leadership mean to you? As your business grows, you can’t do everything yourself, so you are required to transition from entrepreneur to CEO...
Mar 12, 2021•23 min•Ep. 477
Do you want to know how to start making hires for your business? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help I asked my online business manager, Erika Macauley, to join me on the show today. She came into my business at the end of 2020, and she is just amazing. She gets more done part-time than some full-time team members I’ve had in the past. Today Erika is going to give you a counterintuitive a...
Mar 10, 2021•1 hr 7 min•Ep. 476
Are you trying to figure out how to stand out in a crowded niche?If you’ve been listening to the show recently, we’ve been talking about this a lot. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Let me tell you what grade school taught me about it. Here’s a little fact about me: my biggest pet peeve is being talked down to. Several years ago, I dove into figuring out why that bothers me so much, an...
Mar 05, 2021•16 min•Ep. 475
Have you changed your messaging since starting your business? I bet you have! Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help In today’s episode, I am sharing with you my journey when it comes to messaging and a few takeaways that I think will help you a lot. We are talking a lot about how your messaging will evolve as your business grows and what you can do to figure out the right messaging for your...
Mar 03, 2021•29 min•Ep. 474
Is your ideal customer avatar really working for you?If you've been listening to the podcast for the last few episodes, you know that I've been talking a lot about messaging and content - specifically around creating messaging that allows you to stand out and stand for something. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help In this episode, I want to share with you why what you've learned over the...
Feb 26, 2021•20 min•Ep. 473
Are you ready to learn some mind-blowing strategies for creating effective messaging? If you didn’t catch Part I of my conversation with Brandon, you should do that before listening to this so you know what we’re talking about when we reference that episode! Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help In Part II, we are going to keep moving through the discussion about messaging. Specifically, we...
Feb 24, 2021•47 min•Ep. 472
Do you want to test your ads without sinking a ton of money into them? Today we’re talking about optimizing one of the three key pillars of becoming an optimized CEO. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help As a reminder, the three pillars are optimized mindset, optimized sales and marketing and optimized systems and processes. We’re focusing on the optimized sales and marketing pillar by tal...
Feb 19, 2021•18 min•Ep. 471
A lot of us are in crowded niches, so we have to figure out how to stand out in the crowd. How do we differentiate ourselves and be heard among all the noise? That’s exactly what we're going to be talking about today. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help This episode is all about how to create messaging that allows you to stand out and be heard in a crowded niche. Joining me today to share...
Feb 17, 2021•59 min•Ep. 470
Do you have a pre-launch strategy? Are you getting people excited about your launch? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Today I want to talk to you about 3 pieces of content that you should be including in your pre-launch video content strategy. When you’re doing a launch for your business, you need to be producing content that gets people excited about it. In this episode, I’m going to ...
Feb 12, 2021•20 min•Ep. 469
Are you trying not to freak out about the Apple iOS privacy updates and how they are going to affect your ads? Don’t panic. We’re getting into everything you need to know in this episode! Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help First, you need to understand what’s going on here. Things are going to change, but it’s not the end of the world. As long as you understand what’s going on, you’ll be...
Feb 10, 2021•48 min•Ep. 468
What if you only had 3-4 hours a day to work your business? What would you be spending your time on? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Maybe you already only have 3-4 hours a day, and you’re trying to fit everything into that time frame. You might even be working more hours than that. If that’s the case, I’m going to challenge you to cut down on some things you're doing in your business...
Feb 05, 2021•23 min•Ep. 467
Today, I am bringing you a “Best of” episode that is more relevant now than ever. What I love most about Facebook and Instagram ads is that when you use them to grow an online business, they are a source of predictable leads and sales. That is the foundation of a scalable business, especially when combined with your organic efforts, such as social media, a podcast, blog or YouTube channel. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business w...
Feb 03, 2021•58 min•Ep. 466
Today I want to talk about a question that someone posted recently in our Optimized CEO Facebook group: how do I automate leads and sales without spending any money on ads? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Ads will accelerate your growth, but if you don’t have a budget for them right now, you have to start by attracting and building an audience of your perfect customers. This is about ...
Jan 29, 2021•19 min•Ep. 465
Do you want to know how to have the best launch copy on the block? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Today we have Brittany McBean back on the podcast! She is here to talk to us about the entire process of putting together the copy and messaging that we used for my Offer to Optimized launch. Her and I are covering a lot in this episode. We are breaking down the strategy process of the l...
Jan 27, 2021•58 min•Ep. 464
Are you in the mood for a bonus episode? Me too. Let’s do it. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help In this episode, you’re going to hear a group coaching call that I do monthly with our Offer to Optimized members. This one was just so good, and there were so many questions that I think you will benefit from, so I had to share it with you. Get ready to listen in on all kinds of questions ab...
Jan 25, 2021•1 hr 6 min•Ep. 463
Are you trying to figure out what launch method is right for you? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help I built my business on webinars. I used webinars because that’s what I was taught and what I knew from day one. I got really good at them and loved them, but in 2017, I was launching a new program and wanted to try something new. I decided to combine the video series style launch with the...
Jan 22, 2021•21 min•Ep. 462
Making $25k from your first launch sounds pretty great, right? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help On today's show, I am sharing with you the journey and evolution of Amy Wine’s business. Amy Wine is one of my former Accelerator students, and she’s a marriage and family therapist. She has a thriving in-person practice, and she also created an online business called Marriage Sparks in 2019...
Jan 20, 2021•56 min•Ep. 461
Do you have an offer that you know is good but that you're having trouble getting traction with? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help I am helping you solve that problem in today’s episode by talking about the number one thing that every early-stage course creator should focus on.This one thing is simple. It is all about getting your offer out there. If you have an offer that you’ve valida...
Jan 15, 2021•16 min•Ep. 460
Do you do launch reviews after your launches to see how everything went? Well, it’s super important that you do, and I am going to tell you why. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help In this episode, I am taking you behind the scenes of my Offer to Optimized launch and giving you the breakdown of what I learned from it. My team and I did a launch review once it was over to figure out what w...
Jan 13, 2021•52 min•Ep. 459
Today, I want to talk about one of the biggest problems that I see course creators making (and I’m seeing it a lot). Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help The problem is they have too many offers. When you’re starting out, it’s pretty much inevitable that people are going to ask you for different things. Don’t get distracted by what other people are asking you for. If you aren’t focused on ...
Jan 08, 2021•18 min•Ep. 458
Do you have clarity on what problem you solve for people? If you do, could you have more? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Today you’re going to hear a coaching call that I recently had with one of our new Offer to Optimized students, Lynette Marsden. Lynnette runs a business called Tiny Toes Sleep Consultancy, and she teaches new parents how to get their babies and young kids to sleep...
Jan 06, 2021•50 min•Ep. 457
We are officially in 2021! Happy New Year, friends. Today, I am bringing you a “Best of” episode that is more relevant now than ever. This was one of THE MOST downloaded episodes in 2020 and for good reason. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help If you’re looking to grow your brand and position yourself as a thought leader and authority in your space (plus grow your email list and sell more...
Jan 01, 2021•48 min•Ep. 456
I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Congratulations my friend, you did it. You made it to the end of 2020. I always love getting into a new year because it brings so much new possibility...
Dec 30, 2020•20 min•Ep. 455
How do you like the sound of maximizing your profit in 2021? Then you're going to want to stick around for this episode. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Today I'm joined by my CPA, Mel Abraham, and he's going to share with you the secret to maximizing your profit in your business in the coming year. Mel is a CPA by education but an entrepreneur by exhilaration, and author of the #1 Be...
Dec 23, 2020•51 min•Ep. 454
Who’s ready to say goodbye to 2020? Yeah. I think a lot of us are. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help But I do love this time of year because we get to look back on the crazy year that it's been, and from a business perspective, we get to look at what worked, what didn't work, where all the unpredictability came into the business, and how we adapted or didn't adapt to it. We also get to ...
Dec 21, 2020•52 min•Ep. 453
In this episode, I want to share with you how I look at scaling Facebook and Instagram ads. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Some of the things that I’m sharing are new or different approaches that have been working for us, but a lot of them have been the same for a long time. The thing is, not a lot of people want to do the work. They just want to throw money at it and hope it works. ...
Dec 18, 2020•20 min•Ep. 452
Do you have your legal systems in order? Is it the part of your business that you put off? I totally get it. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Today we’re diving into the legal side of running an online business, with lawyer and Accelerator member Jim Hart. I asked him to join me because it’s been a while since we talked about anything legal here on the podcast. I know it can be boring,...
Dec 16, 2020•55 min•Ep. 451
Do you have a high ticket offer that you’d like to see even better results from? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Today I want to share some of the takeaways from a recent coaching session. This session was with one of our newest Accelerator group coaching members who has a high ticket offer. We talked about all kinds of things, but I specifically want to talk about how we strategized ...
Dec 11, 2020•16 min•Ep. 450
For those of us who run live events, one of the big challenges of 2020 has been what to do. Do you cancel them? Do you take them virtual? What’s the best solution? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Today’s guest, Hallie Sherman, planned a live event for this July that she ultimately decided to take virtual. And guess what?! It ended up being a HUGE success! Today we're going to break do...
Dec 09, 2020•48 min•Ep. 449
