Have you ever hired someone for your team that didn't work out? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help If you're nodding your head right now, you are very likely afraid to hire again because you don’t want to get burned a second time. I get it. I’ve been there. But if you want to truly have a bigger impact with your business, generate more income, and create freedom in your schedule, you can...
Dec 04, 2020•22 min•Ep. 448
Today’s episode is going to be a “best of” replay of one of the most highly downloaded episodes in 2020. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help My guest on this episode is Kate Dillon. Kate is in a very niche market. In fact, she’s known as the “Girl Who Sells Race Car Parts” and she has an e-commerce business that at the time of this recording back in January, was projected to break 7-figur...
Dec 02, 2020•1 hr 2 min•Ep. 447
I see this topic coming up over and over again - why people are not getting the results that they want with their Facebook and Instagram ads. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Today on the show, we will be going deeper into understanding your ideal target customer, not only so you can improve your actual targeting of your ads within ads manager, but also how you can improve the way you ...
Nov 27, 2020•14 min•Ep. 446
Are you looking for a simple way to work on your mindset? Nothing beats a good book, right? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help I want to share with you eight business and mindset books that have completely changed my life. I know that’s a bold statement, but it’s true. I get asked all the time what books I recommend, so I wanted to take some time to tell you not only what books I recomme...
Nov 25, 2020•34 min•Ep. 445
In this episode, I am giving you a glimpse into my daily schedule with my daughter, Maya. She is turning 2 years old, so people ask me all the time how I balance my seven-figure business, my family, and all the rest of my responsibilities. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help It’s not always easy balancing my schedule, but I am sharing with you some practical tips that I think you will fin...
Nov 20, 2020•18 min•Ep. 444
Want to figure out how to optimize different aspects of your business including your ads? You’re in the right place. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help In this episode, I am doing a Q&A to answer some of the common questions that are asked in my Optimized CEO Facebook Group. From conversion percentages to hiring a virtual assistant to the ad learning phase, the questions I’m answerin...
Nov 18, 2020•45 min•Ep. 443
Want to know what goes into a crazy successful launch? Let’s learn from someone who’s had one! Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help This episode is actually the recording of a coaching session that I did with Antony Whitaker: entrepreneur and owner of Grow My Salon Business . I want to share this coaching session with you because we’re unpacking Antony’s most recent (and first ever) webina...
Nov 16, 2020•40 min•Ep. 442
Would you love to be able to make an extra $300 every month? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Why $300? Because that’s a lot of money, and yet it's super achievable for you every single month. As we get into these nine things, you’re going to realize that making a little extra cash in your business is actually easier than you think. As you go through this episode, I want you to be thin...
Nov 13, 2020•25 min•Ep. 441
Do you dream about your perfect launch? It’s low stress, goes smoothly, AND brings in the big bucks? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Today I’m joined by Brandi Mowles, and we’re breaking down the first time that she ever did a launch using the Optimized Launch Method. And guess what?… it was a $201,000 launch! In today’s episode, you’re going to hear why Brandi loves this type of laun...
Nov 11, 2020•43 min•Ep. 440
Have you been thinking about hiring a mentor or coach to help you on your journey? Today I want to talk about why I think it's a really great idea. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help The common thread between successful online business owners is that they've all had a coach or mentor at some point in their journey of building their business. In today's episode, I'm going to share with yo...
Nov 06, 2020•18 min•Ep. 439
Do you like the sound of five figures a month on evergreen? Yeah, me too! Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help I’m super excited to be joined by my special guest today, Elizabeth McCravy. In this episode she’s sharing with you how she's built her business to where it is right now. She's doing five figures a month on evergreen, she's got a super small team, and we're here to break it all do...
Nov 04, 2020•59 min•Ep. 438
Want to know the secret to achieving your goals? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Today I’m sharing the three systems every course creator needs to have in place in their business. You might be asking why you need these systems. Well, systems support strategies. So whatever your strategy is, whatever your goals are, systems can help you achieve them.As we’ve discussed in previous episo...
Oct 30, 2020•16 min•Ep. 437
We all have highs and lows in business, right? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Today, I want to share with you three things that I did in my business to hit my first six figures, and three mistakes I made along the way. I want you to learn from my successes as well as my mistakes because we’re always going to have both, right? For a little context, I fumbled around for about fifteen m...
Oct 28, 2020•32 min•Ep. 436
Do you look at other course creators and wonder how they manage to create so much content? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Today, I want to talk about one of the biggest sources of overwhelm that I see many online course creators face, and that’s how to “be everywhere” with your content. So I’m going to take you through a super-effective content repurposing strategy that we use in my ...
Oct 23, 2020•14 min•Ep. 435
Thinking about becoming a copywriter? Or maybe hiring one? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Today we’re sitting down with my copywriter, Brittany McBean, to talk about writing copy that converts. Brittany is a conversion copywriter who helps online entrepreneurs stand out with crystal clear messaging and a laser-focused strategy. She loves writing personality-packed websites, emails, a...
Oct 21, 2020•1 hr 10 min•Ep. 434
I want to talk to you about three “must-have” Facebook ads audiences that you need to be including in your campaigns. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Your warm audiences, your cold-ish audiences, and your cold audiences. We’re talking about how to set up your ad sets the best way from an analytical standpoint. As you know, I’m always in favor of reviewing and analyzing your data so th...
Oct 16, 2020•13 min•Ep. 433
What fears are holding you back from going after your dreams? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help My guest today is Ana Katz who is here to share how she overcame her fears and built a thriving business. Ana is a Facebook & Instagram Ads Strategist who works with online course creators and e-commerce businesses that have an eye on the future and are ready to make a bigger impact. She ...
Oct 14, 2020•45 min•Ep. 432
Have you ever told yourself that you’re not qualified to be doing this work? That someone else could do it better than you? That you’re not good enough? You're not the only one who has those thoughts and feelings. We call it imposter syndrome. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Imposter syndrome is a psychological term that refers to a behavior pattern where people doubt their accomplish...
Oct 09, 2020•22 min•Ep. 431
Everybody talks about revenue, right? But what no one really talks about is profit. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help I've invited on my bookkeeper, Emily Sandberg. In addition to being a bookkeeper, she's a Certified Life Coach through the Life Coach School. She has completely transformed how I look at the numbers in my business, and we’ve never been more financially healthy. I asked h...
Oct 07, 2020•51 min•Ep. 430
Do you ever feel like Facebook is working against you and your ads? Well, I'm here to reassure you that it's not. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help The secret is knowing how to work with Facebook to get the best results. It all comes back to a principle that you hear me talk about a lot around here: simpler is better. The simpler you can set up your ad campaign, the better results you'r...
Oct 02, 2020•20 min•Ep. 429
Are you stuck on pricing your flagship offer? Is it too high? Is it too low? This trips a lot of people up which is exactly why I wanted to put together this episode for you today. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Last week we talked about how to create a flagship offer and why. If you haven’t heard that episode yet, go back and listen to that one first! It will set you up for this epi...
Sep 30, 2020•31 min•Ep. 428
I'm going to go out on a limb here and assume that you're listening to this podcast because you want to grow your online business, right? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help I talk to a whole lot of people every single day who want to grow their online business, and so often I hear them asking the wrong questions to try to achieve that. In today’s quick tip episode, I want to explain what...
Sep 25, 2020•19 min•Ep. 427
Do you have one flagship offer, or are you struggling with a whole bunch of offers that aren’t performing as well as you want them to? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Today I want to talk to you about how to create a flagship offer and why. There’s also going to be a part II of this episode where we’ll talk all about how to price your flagship offer. This is going to be helpful for yo...
Sep 23, 2020•26 min•Ep. 426
Do you want to start making a consistent income from your online business? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Today I want to share with you the quickest way to predictable $5K months in your business, because let’s be honest, we all want it. I want to share my own experience from my business over the past seven years, as well as that of the hundreds of students that I've worked with ove...
Sep 18, 2020•18 min•Ep. 425
Have you thought about how hiring a team could save you time and make you more money? Who would your first hire be? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help This is one of my favorite things to talk about. How you can create more freedom and leverage in your business through hiring a team. And it’s not just about bringing people onto your team and into your business. It’s really about having a...
Sep 16, 2020•44 min•Ep. 424
Are you tired of running Facebook and Instagram ads and not seeing the results you want? The solution might be simpler than you think. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Today we're talking about Facebook and Instagram ads and how you can use them to double your next launch. But here's the thing. I'm not going to be sharing some secret tactic or strategy. What I am going to be sharing wi...
Sep 11, 2020•14 min•Ep. 423
Do you feel like you’re putting more into your business than you’re getting back? Whether that’s finances, time, or energy, you’re not the only one. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help I've got an actual rocket scientist as my special guest on the podcast this week. Travis Albritton is an aerospace engineer who felt like he was wasting his life and wanted to create something bigger, more ...
Sep 09, 2020•57 min•Ep. 422
Do you want to grow your business more quickly and attract your ideal client? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help In today's episode, I want to help you uncover a basic marketing blind spot that so many people have in their businesses, and that I had for a long time too. Whether you’re early on in your business and you're just trying to get traction or you have a successful business and y...
Sep 04, 2020•15 min•Ep. 421
Could your business be running more efficiently? Could you be spending your time more productively? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help This is exactly what Neill Williams specializes in. If there’s anyone I trust to teach us about time management and efficiency, it’s Neill. We’re getting into how to be more productive and effective in your business. We talk about the funnel that Neill us...
Sep 02, 2020•51 min•Ep. 420
Do you like to set safe goals? The ones you know you can meet? What would happen if you started setting your goals higher and higher? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Today I want to talk about taking a different approach to goal setting, and here’s why. When it comes to goal setting, what I find from a lot of people (and I've done this myself) is we don't set big enough goals for fear...
Aug 28, 2020•12 min•Ep. 419
