The Art of Online Business - podcast cover

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessietheartofonlinebusiness.com

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.


Join fellow online course creators and coaches as we dive into things like 
• sales and marketing optimization, 
• and systems and processes
• funnels and of course
• Facebook & Instagram ads for seamless scaling!


Hosted by Kwadwo – sounds like  [QUĀY.jo] – a  & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.


Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.


You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.


Hit "Subscribe" and let's gooooo!

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Episodes

3 Key Pillars of a Successful (and Fun!) Online Business

Are you trying to do it all yourself? Are you trying to create more content to attract more clients? It’s exhausting, right? ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ On today’s episode, I am talking about building a successful online business and some of the biggest mistakes that I see people making. Let’s talk about how you can avoid those mistakes so that you can grow your business faster th...

Aug 26, 202028 minEp. 418

Quick Tip: Choosing the "Right" Kind of Launch

Whether you're new to the online business game or maybe you've been doing this a while, I want to talk to you about choosing what kind of launch you're going to use in your business. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Here's a newsflash for you: there's no one “right” way to launch. Honestly, there are all kinds of different ways to launch. It's about you choosing what lights you up, wha...

Aug 21, 202019 minEp. 417

How to Grow Your Personal Brand & Be an Influential Leader w/ Rory Vaden

Do you ever wish there were more hours in the day? How would you grow your personal brand if there were? ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Rory Vaden is here to share his secret to multiplying time. That’s right, creating more time for you and your business. And you won’t be surprised to hear that it has a lot to do with something we love to talk about here on the podcast: mindset. Rory...

Aug 19, 202047 minEp. 416

Encore! How to Create the Most POWERFUL Content You’ve Ever Created w/ Brandon Lucero

Today we have a special BONUS encore episode featuring my friend Brandon Lucero. This is one of our most popular episodes of the podcast and I have a feeling you’re going to love it. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Brandon is diving deeper into how to create content that not only attracts and resonates with your target audience but gets them to take action. We all know the online busi...

Aug 17, 202049 min

Quick Tip: My #1 Mindset “Hack” for Scaling My Business

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this episode, we are talking about the one thing that allowed me to shift my mindset. It’s the idea of playing your business like you’ve already ac...

Aug 14, 202011 minEp. 415

From Imposter Syndrome to $10K+ Months, w/Dr. Nicole Rankins

A common misconception about the phenomenon called Imposter Syndrome is that you can “educate” yourself out of feeling it. This is not necessarily the case! ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ My guest today is Dr. Nicole Rankins and she is here to chat about how someone with an advanced degree in medicine and fifteen years as a practicing OB-GYN can still feel imposter syndrome. Dr. Rank...

Aug 12, 202049 minEp. 414

Quick Tip: 3 Facebook/IG Ads Mistakes I’m Seeing

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ On today’s episode, I am sharing four things I’m seeing right now that is making it harder for you to get results with your ads. Mistake 1: Not unders...

Aug 07, 202015 minEp. 413

How to Create & Deliver a High-Converting Webinar w/Colin Boyd

Do you still find yourself thinking of sales as kind of sleazy? Do you wish your sales pitches sounded and converted better? Maybe you have been wondering if webinars are dead... and my answer is absolutely not! ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I think there is a misconception in the online space that webinars are dead, but that’s simply because there are a lot of people giving crappy ...

Aug 05, 202051 minEp. 412

Quick Tip: Indecision Fatigue is Keeping You Stuck

In this quick tip episode, we are talking about something I see so often in the online space. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ People being stuck in indecision fatigue. I see posts in Facebook groups where people are asking for feedback on inconsequential things in their business instead of putting it out there and letting their clients and customers decide. Many people often wait for ...

Jul 31, 20209 minEp. 411

Jason Brown's #1 Secret for Selling His Membership

Are you undervaluing your services? Do you price them lower than you want to because you’re scared people won’t pay more? ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Jason Brown used to feel the exact same way. Now he’s close to making seven figures, and really only working two hours a week. And today he’s here on the podcast to tell us how. Jason Brown is a stock market coach and options trader ...

Jul 29, 202057 minEp. 410

Quick Tip: Should You Let People Buy After a Deadline?

Let me ask you a question: what does integrity mean to you? ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Today I want to address a question I saw recently in a Facebook group. Should you let people buy after a deadline? Inevitably, when you have a deadline in place, you will have people reach out to you afterwards explaining why they missed it and asking if they can still get in. Now, you might fe...

Jul 24, 20207 minEp. 409

How He Did It: His First 6-Figure Launch, w/ Kerry Egeler

Do you ever hear about 6-figure launches and wonder how in the world they pulled that off? Or how you could start making money like that? ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ We are lucky enough to have Kerry Egeler here today to tell us how he went from a live webinar launch with zero sales, to a 6-figure live webinar launch in just a few months. His secret? Learning from his mistakes and...

Jul 22, 20201 hr 1 minEp. 408

Quick Tip: Always Be Testing Your (FB/IG) Ads

Today we are talking about testing your ads. Now, if you’ve been with me for a while, you know that I am ALWAYS telling you to be testing. And that is because it is so valuable to know what is and is not working in your ad campaigns. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I want to walk you through what we’re doing in the back end of our ad campaigns, and what we’re testing out, so that you ...

Jul 17, 202013 minEp. 407

How to Use LinkedIn to Get Leads and Make Sales w/ Chase Gibson

Are you currently using LinkedIn for your online business? If not, this episode of the Art of Online Business podcast may just convince you that you need to start. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ My guest in this episode, Chase Gibson, is here to show you that there is a HUGE opportunity available to make money through LinkedIn for anyone with a strategy. Chase is a successful entrepr...

Jul 15, 202040 minEp. 406

Quick Tip: The Counterintuitive Approach to Scaling Your Business

What if I told you that the simpler your business, the better? That the simpler your business is set up from an offers perspective, the faster you're going to grow from a revenue perspective? Seems counterintuitive right? ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In today’s episode, let me explain to you why this works. So often I see students that are trying to overcomplicate their business. T...

Jul 10, 202015 minEp. 405

Inside My Business (Behind-the-Scenes of My Business Model)

I get questions all the time about how I run my business, so in today’s episode I’m finally taking you behind the scenes of what goes down. Hopefully you’ll learn a little about me and a LOT about yourself and what drives your own business! ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Leaving the corporate world and embarking on my own entrepreneurial journey has been a pretty wild ride, and I hav...

Jul 08, 202051 minEp. 404

Quick Tip: How to Create a High Converting Lead Magnet

Today we’re diving into what a lead magnet is and how to create an effective one. It’s something that a lot of people find overwhelming, but I’m telling you now, it doesn’t have to be that complicated! ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ When we say “high converting” lead magnet, that’s really all relative. What’s high converting for one person, might not be for another. Like so many thin...

Jul 03, 202022 minEp. 403

Overcoming Mindset Blocks to Create a Business You Love w/ Melissa Webb

Do you feel like you need permission to say that you have an idea worth committing to? Are you trying to prove to yourself and others that you have value? ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Imagine how free you would feel if those thoughts weren’t holding you back. Today’s guest, Melissa Webb, felt like she needed permission. She even asked for my permission, and you know what I told her...

Jul 01, 202039 minEp. 402

Quick Tip: 3 Simple Steps to Optimizing Your Funnel

Today we are talking about how to optimize your funnel by working smarter, not harder. So many people think that the more they offer in their business, the higher their revenue will be, but that could not be further from the truth. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ The key is to simplify. You really want your business to be focused on one primary offer. We are looking at the example of ...

Jun 26, 202012 minEp. 401

Behind-the-Scenes with My Wife, Amy (Episode #400!)

If you’ve been wanting to get to know me a little better behind the scenes, now is the time! Today we’re celebrating our 400th episode by having my wife, Amy on the show. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Between The Art of Online Business Podcast and my original podcast, Inside Social Media, I have recorded over 452 episodes. Pretty crazy! We wanted to do something a little different t...

Jun 24, 202051 minEp. 400

Quick Tip: MORE Failure, Please!

Today we are talking about the fear of failure. Many people are afraid of failing, including myself. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Over the past few years, I’ve realized that the fear of failure is one of the biggest things holding my business back from impacting more people and growing to a level that I know it can. When you are afraid of failing, you tend to play small, you play n...

Jun 19, 20209 minEp. 305

Advanced Email Segmentation for Bigger Sales w/ Pat Flynn (Part II)

So, you’ve got your email list up and running, but you’re still not getting the results you want? Get ready to learn some INSANE tips and tricks about email tagging and segmentation that will bring in those clicks! ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Hopefully you were here for Part I of this discussion when we covered some of the basics of email marketing. If not, there is some amazing i...

Jun 17, 202042 minEp. 304

Quick Tip: The #1 Key to My Business Growth

I was recently on a podcast and was asked what the number one thing I would say is responsible for my business growth. I thought it was such a good question, so I wanted to cover this very topic here on the podcast. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ The short answer: connections. And I am not talking about old school networking and handing out business cards. I am talking about making c...

Jun 12, 202017 minEp. 303

COVID Crashed His Business, Now He’s Thriving w/ Kwadwo from Elementary Chinese

Has your business peaked? Have you been wondering how you can break through your current numbers and take them higher? ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this episode, Kwadwo is walking us through how he broke down the barriers that he had unknowingly set up for himself when he started out, and how he scaled his business to sizes that once seemed impossible. Kwdawo [QUĀY.jo] helps Man...

Jun 10, 20201 hr 4 minEp. 302

Quick Tip: How to Set Your Ad Budget for a Webinar Launch

In today’s episode, we are going to be talking about something that I get asked about all the time- how to set your ad budget for a webinar launch. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ There are a lot of different thoughts on this, but I am sharing what has been really successful for me over the past seven years and what I teach in my programs. I discuss warming up your audience, creating ...

May 29, 202016 minEp. 301

How to Start, Grow & Make Money from Email Marketing w/ Pat Flynn (Part I)

Are your emails serving you? If you’re not getting the clicks and conversions that you want from your emails, tune in to this week’s episode with Pat Flynn as he takes us through getting your emails to the next level. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Grab a coffee and join us as we talk about all things starting, growing, and making money from email marketing.Pat Flynn is a father, hus...

May 27, 20201 hr 1 minEp. 300

Quick Tip: Behind-the-Scenes of My Best Affiliate Launch Ever

In today’s episode, I will be giving you an overview of an affiliate launch I recently did with my good friend, Brandon Lucero. This launch was the most successful affiliate launch I’ve done in my business. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I will go over what worked extremely well and what I will do differently next time. It’s important to remember that you don’t need to do “all the th...

May 22, 202020 minEp. 299

Live Webinar Launches: How to Avoid the Overwhelm

Are you overwhelmed by the to-do list that comes with launching a live webinar? ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ If you’ve ever done a webinar launch or maybe you’re thinking about doing one, you know there are a lot of moving pieces to pulling one off. In today’s episode, I am sharing with you how I prioritize what needs to happen and what is essential to a successful launch. I’ll als...

May 20, 202028 minEp. 298

Quick Tip Coaching Session: Does Your Online Course Get Results?

Are you wondering if you are getting your clients the online course results they are after? ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ As entrepreneurs, we feel so passionate about what we do that someone not getting the ideal results robs us of confidence. It makes us feel like we're never enough. Today, I want to share a mini-coaching session that I did with one of my students, Camille Attell ...

May 15, 202019 minEp. 297

How She Did It: More Revenue, More Fun, Less Work w/ Joy Foster

Are you working really long hours in your in-person business and seeing other areas of your life suffer as a result? Do you want to see higher levels of success without increasing the amount of time you work by going online? Then, my guest interview in this episode is perfect for you. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Joy Foster is the founder of TechPixies - a UK-based business that he...

May 13, 202044 minEp. 296
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