Today’s tip has to do with Audience Size Potential Reach when you’re setting up your Facebook ads. I get asked all the time -- how big should my audience be? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Please click here to give an honest Rating/Review for the show on iTunes ! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Get 1:1 Meta Ads Coaching from Kwadwo ! Say hi to Kwadwo...
Jul 03, 2018•9 min
On today’s special bonus episode of the podcast, I’m going to be talking about a topic I get asked several times a week, and that’s how to hire a Facebook ads manager. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help But before even doing this…Do me a favor and don’t make the critical mistake of outsourcing your Facebook ads before at least have a basic knowledge of them. I can’t tell they how many lo...
Jul 02, 2018•22 min
My guest today last appeared on the podcast in November of last year, and a lot has changed in her business since then. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help In this episode I’m joined by Salome Schillack, who helps coaches and online course creators master the art of lead generation with Facebook Videos and Facebook Advertising. This past December, Salome quit her day job to focus on her F...
Jun 27, 2018•58 min•Ep. 197
On today’s show, I’m joined by my friend Brandon Lucero, from SoldWithVideo.com. You may recognize Brandon’s name from when he was a guest on the podcast before, back on Episode #119. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help I asked him to come back to talk about a concept that he calls “thought reversal”, and he’ll be telling us how he uses this principle in a Facebook ads strategy. Although ...
Jun 20, 2018•51 min•Ep. 196
In this episode we’re going to be talking about how to increase conversions using smart website design. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Joining me to share his expertise is Keith Burnson of the digital studio called Sister Agency.Keith. A high-performing site is not only critical for Google and search rankings, but it’s needed for the success of your Facebook advertising. A bad user e...
Jun 13, 2018•46 min•Ep. 195
On today’s show I’ll be sharing with you 4 must have custom audiences that you should absolutely be using in your Facebook ads arsenal to market your business on Facebook. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help We’ll be getting into things like how I specifically define custom audiences and where they fit into your Facebook ads strategy. We’ll talk about how to strategically use them to do t...
Jun 06, 2018•49 min•Ep. 194
On today’s show, I’m joined by my friend Craig Ballantyne, who was actually one of my original mentors. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help I started following Craig and his work way back in 2010, which seems like forever in the online world and when I was trying to figure the online business world out, I went to a few of Craig’s workshops. Since then I’ve connected more with him and have...
May 30, 2018•1 hr 1 min•Ep. 193
On today’s show, I have another strategy session call, this time with Sarah Young of BizTemplateBabe.com, which was just started in January of this year. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Through her site, Sarah offers fully editable designer templates and her clients simple, fun and affordable branding options. You’ll hear how last year Sarah was actually doing completely something dif...
May 23, 2018•33 min•Ep. 192
I’m in the same mastermind group as today’s guest, Caitlin Bacher, and by getting to know Caitlin, I just knew I had to have her on the podcast to talk about her evergreen webinar funnel and marketing strategies. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Caitlin helps course creators increase their income through the power of Facebook groups and automated webinars, and she is the creator of an ...
May 16, 2018•42 min•Ep. 191
On the show today I’m going to be sharing with you the biggest mistake that I see people making, including those new to Facebook ads and experienced Facebook ad managers. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help This mistake is really keeping them from the results they want to be achieving with their ads, notably inexpensive leads and sales. If you’ve read the book The One Thing by Gary Keller...
May 09, 2018•37 min•Ep. 190
On the show today I’m joined by a woman named Devani Freeman who runs a social media marketing business here in San Diego called Heart Centered Social where she works with both online and local businesses. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help A big part of her business is managing FB ads for businesses and one area where she’s found a lot of success is using Facebook ads to drive into a 5-...
Apr 25, 2018•28 min•Ep. 189
On today’s episode, my guest and I will be talking all about GDPR. What exactly is it, and does it affect you? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help I’ve invited on my friend Suzanne Dibble, who’s a business law expert in the UK, to break down what you need to know and do about the EU’s new General Data Protection Regulation. It seems as though not many people in the United States are talki...
Apr 20, 2018•1 hr 1 min•Ep. 188
My guest on the show today is Ariel Viera who runs an online platform called The Urbanist. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help With the Urbanist, Ariel explores cities and culture around the world via live video on Facebook and through storytelling. He goes live 4-6 times per week and in a very short amount of time has amassed over 7M video views. He’s become such a successful live stream...
Apr 18, 2018•53 min•Ep. 187
In this episode, I’m bringing you person who approached me and introduced herself at Social Media Marketing World, Cielo de la Paz. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Cielo has a business teaching solopreneurs, entrepreneurs and small businesses how to make videos using just their iPhones. You’re going to love the story of how she got into this business and how she’s had success with wha...
Apr 11, 2018•48 min•Ep. 186
Today’s guest approached me at the end of my presentation at Social Media Marketing World and told me how he had spent about $10,000 on Facebook ads to generate $500,000 in revenue. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help You’ll meet Charlie Liu, the co-founder of Digitsu in this episode. Digitsu is an online source of quality martial arts instructional videos, and his story is one that you’r...
Apr 04, 2018•48 min•Ep. 185
On the show today I thought I’d talk to you about how to create and validate offers that sell. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help This is something that comes up a lot in discussions with my students, especially those in my Accelerator 12-month group coaching program. It’s one of my goals here on the podcast to share with you real-world examples that are happening, whether it’s in my lis...
Mar 28, 2018•27 min•Ep. 184
For today’s episode, I have another strategy session for you, this time with Hauke Pasch from New Zealand. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Hauke is currently using Facebook ads for his wife’s new baby sleep consulting business. Since their prospective clients will have a very personal need, they will want a connection with someone they trust. I give Hauke my input on the best ways tha...
Mar 26, 2018•27 min
Listeners have been asking for more shows about e-commerce, specifically what are some ways that we can be selling physical products online with Facebook ads. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help I asked a bunch of my friends to see who is doing some really cool stuff in the e-commerce space (that I had to have on the show!) and the name Mike Jackness kept coming up. Mike’s on track to do ...
Mar 21, 2018•1 hr 3 min•Ep. 183
Today I have another bonus episode for you, where I share a Q&A session I gave to attendees at the recent Social Media Marketing World held in San Diego. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help As you’ll hear, we cover a lot of ground here and the questions came from experienced Facebook ad managers as well as people just starting to use Facebook ads. One person I spoke with even shares h...
Mar 16, 2018•32 min
On today’s episode, my guest is Rachael Welch, a marketer who is sharing her results from a recent launch that she helped a client with. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Rachael posted about it in our Facebook group and it caught my eye, as she turned a $223.50 ad spend (in Aussie dollars) into almost $46,000 US!As you’ll hear, Rachael helps people who are want to create, launch and se...
Mar 14, 2018•48 min•Ep. 182
On today’s episode, I’m sharing more of what happened at last week’s Social Media Marketing World in San Diego. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help As mentioned in the previous episode, I recorded some live audio interviews as well as some Q&A from people who were at my session on Facebook ad custom audiences. One person that I spoke with was my buddy Steve Chou, from MyWifeQuitHerJob...
Mar 09, 2018•10 min
I just wrapped up an epic week of conferences, with both the Traffic & Conversion Summit and Social Media Marketing World happening here in San Diego. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help There was a lot going on at both, and I had a lot of conversations, so I wanted to briefly share with you the three big takeaways I had. Please click here to give an honest Rating/Review for ...
Mar 07, 2018•19 min•Ep. 181
Today I’m bringing another strategy session with one of my students, Hayley Strzelec. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help We’re talking about running Facebook ads for a local realtor in a small market near Vancouver, British Columbia, and how realtors should be leveraging Facebook and online marketing to grow their local businesses. I share a strategy that so many agents are not doing now...
Feb 28, 2018•27 min•Ep. 180
For today’s episode, you’re in for a real treat, as this interview has become one my favorite ones to date (and we’ve done a lot here on the show)! Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help I’m joined by my friend Jason Brown, a stock and options trader who teaches people how to do stock and options through his website, TheBrownReport.com. I asked Jason to join me today so that we can dive into...
Feb 21, 2018•1 hr•Ep. 179
Today I’m welcoming the owner of WebSavvy, Mike Rhodes, to The Art of Paid Traffic. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help WebSavvy provides services that drive performance on the channels that most directly impact digital ROI, such as Google AdWords. We’ve talked about Google AdWords on the show before and awhile back I began asking around for the go-to person when it comes to this topic to...
Feb 14, 2018•57 min•Ep. 178
On the show today I’m going to be answering questions that I’ve been getting recently (and I’ve been getting a lot of them)! Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help I chose this group because I think the answers to these questions will really benefit a lot of you. I’m going to be talking about things like my tips for using Facebook ads to grow a non-profit organization, why a lead campaign mi...
Feb 07, 2018•34 min•Ep. 177
On the show today I’m joined by one of my students, Tammy Cannon. Tammy owns a business called Cannon Social Media, and she creates online courses and manages Facebook ads for creative businesses. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help In this episode, Tammy is going to break down a simple automated sales funnel that she created which allowed her to grow her email list and also generate reve...
Jan 31, 2018•28 min•Ep. 176
On the show today I want to share with you an interview that I did on a podcast called Photogs Unite! Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help This is a podcast that teaches the business side of the photography and helps professionals do what they do best – be behind the camera. The host of the show is a guy by the name of Mike Lloyd, and the reason that I chose this specific conversation to s...
Jan 24, 2018•52 min•Ep. 175
I want to do something a little bit different with you here today, and it’s something that I want to start doing more of on the podcast. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help I’ll be taking a business and sharing with you how I would market it on Facebook. Today’s business is a small fitness and rehab clinic, Fix Body Group, a local company that my wife and I are actually clients of. Recent...
Jan 17, 2018•18 min•Ep. 174
For today’s show, we’re going deep and talking about how to ethically use subconscious selling to improve your marketing and increase your sales. Joining me to talk about this is my friend Jim Fortin. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Jim is an expert on this stuff and he has over 20 years experience in subconscious selling and high performance using neurolinguistics and behavioral scie...
Jan 10, 2018•55 min•Ep. 173
