The Analytics Power Hour - podcast cover

The Analytics Power Hour

Michael Helbling, Moe Kiss, Tim Wilson, Val Kroll, and Julie Hoyeranalyticshour.io
Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael, Tim, and Moe share their thoughts and experiences and hopefully take away something to try at work the next day. We hope you enjoy listening to the Digital Analytics Power Hour.

Episodes

#245: Dear APH-y - An Analytics Advice Call-In Show

You know you’ve arrived as a broadcast presence when you open up the phone lines and get your first, "Long time listener, first time caller" person dialing in. Apparently, we have not yet arrived, because no one opened with that when they sent in their questions for this show. Our question is: why not?! Alas! That is a question not answered on this episode. Instead, we got the whole crew together and fielded questions from listeners that were actually worth attempting to answer, and we had a bla...

May 14, 20241 hr

#244: Data Is Everywhere. Why Do We Limit Ourselves by Default?

In order to produce a stellar analysis, have you ever requested a team to teardown a Tesla and count every last washer and battery cell? No? Well our guest this week, Jason DeRise , joined Tim, Julie, and Val to share that story and others on how alternative data can be used to enrich analyses. Luckily you don’t have to have a Wall Street-sized budget in order to tap into the power of alternative data. Looking just outside your tried and true data sets and methodologies to see how you might be a...

Apr 30, 20241 hr 1 min

#243: Being Data-Driven: a Statistical Process Control Perspective with Cedric Chin

It happens occasionally. Someone in the business decides they need to just take the analysis into their own hands. That leaves the analyst conflicted — love the interest and enthusiasm, but cringe at the risk of misuse or misinterpretation. Occasionally (rarely!), though, such a person goes so deep that they come out the other side having internalized everything from Deming's obsession with variability all the way through the Amazon Weekly Business Review (WBR) process. And they've written exten...

Apr 16, 20241 hr 14 min

#242: The Rise and Fall of Data Communities with Pedram Navid

Data communities have played a major role in the careers of many analysts, but times they are a-changin'. We're not sure if we're different, if the communities' purposes and missions have shifted, or both. One thing we are confident in, though, is that Pedram Navid was absolutely the right guest to invite on to the show to explore the topic alongside Michael, Moe, and Val. His blog post last year that discussed how "this used to be fun" was a great reflection on some of the environmental trends ...

Apr 02, 202459 min

(Bonus) Marketing Analytics Summit Is Nigh!

Long-time listeners to this show know that its origin and inspiration was the lobby bar of analytics conferences—the place where analysts casually gather to unwind after a day of slides interspersed with between-session conversations initiated awkwardly and then ended abruptly when the next session begins. Of the many conferences where this occurs, Marketing Analytics Summit (née, eMetrics) is the one in which this show is most deeply rooted. And, we'll be recording an episode in front of a live...

Mar 26, 202413 min

#241: The Analyst's Underutilized Tool: the Sketchbook with Dan White

As a general rule, analysts are drawn to precision: let's understand the business problem and then go figure out how the data can be acquired and crunched to provide something specific and useful. Fair enough. Where, then, do pencil and paper and 10-second sketches fit in? Or hastily and collaboratively drawn flippy chart or whiteboard sketches? We could draw you a picture to explain, but podcasts are an audio medium, so, instead, we brought on the illustrious illustrator, consultant, and author...

Mar 19, 20241 hr 5 min

#240: Asking Better Questions with Taylor Buonocore Guthrie

They say an analysis is only as good as the question that was asked, so for our 2024 International Women's Day Episode, Julie, Moe, and Val were joined by Taylor Buonocore Guthrie to discuss how to ask better questions. Every analyst is naturally curious, but the thoughtfulness that Taylor puts into what type of questions to ask, how to ask them, and when to ask them to get the optimal response is truly an art form. Instead of drilling the five-whys the next time you are gathering context with a...

Mar 05, 20241 hr 12 min

#239: Non-Technical Backgrounds in the Modern Analytical World with Kirsten Lum

Is it just us, or does it seem like we're going to need to start plotting the pace of change in the world of analytics on a logarithmic scale? The evolution of the space is exciting, but it can also be a bit dizzying. And intimidating! There's so much to learn, and there are only so many hours in a day! Why did we choose that [insert totally unrelated field of study] degree program?! These questions and more—including a quick explanation of bootstrapping for Tim’s benefit, which is NOT bootstrap...

Feb 20, 20241 hr 3 min

#238: The Many Problems in Dealing with Data Problems

The data has problems. It ALWAYS has problems. Sometimes they're longstanding and well-documented issues that the analyst deeply understands but that regularly trip up business partners. Sometimes they're unexpected interruptions in the data flowing through a complex tech stack. Sometimes they're a dashboard that needs to have its logic tweaked when the calendar rolls into a new year. The analyst often finds herself on point with any and all data problems—identifying an issue when conducting an ...

Feb 06, 202446 min

#237: Crossing the Chasm from the Data to Meaningful Outcomes with Kathleen Maley

The backlog of data requests keeps growing. The dashboards are looking like they might collapse under their own weight as they keep getting loaded with more and more data requested by the business. You're taking in requests from the business as efficiently as you can, but it just never ends, and it doesn't feel like you're delivering meaningful business impact. And then you see a Gartner report from a few years back that declares that only 20% of analytical insights deliver business outcomes! Wh...

Jan 23, 20241 hr 5 min

#236: The AI Ecosystem with Matthew Lynley

Aptiv, Baidu, Cerebras, Dataiku… we could keep going… and going… and going. If you know what this list is composed of (nerd), then you probably have some appreciation for how complex and fast moving the AI landscape is today. It would be impossible for a mere human to stay on top of it all, right? Wrong! Our guest on this episode, Matthew Lynley , does exactly that! In his Substack newsletter, Supervised , he covers all of the breaking news in a way that's accessible even if you aren't an MLE (t...

Jan 09, 20241 hr 5 min

#235: 2023 Year in Review with Josh Crowhurst

For those who celebrate or acknowledge it, Christmas is now in the rearview mirror. Father Time has a beard that reaches down to his toes, and he’s ready to hand over the clock to an absolutely adorable little Baby Time when 2024 rolls in. That means it’s time for our annual set of reflections on the analytics and data science industry. Somehow, the authoring of this description of the show was completely unaided by an LLM, although the show did include quite a bit of discussion around generativ...

Dec 26, 20231 hr 7 min

#234: Establishing Expectations for Analysts

It would be a fool's errand to try to list out every expectation for an analyst's role, but where should you draw the line? How specific do you need to be? And how can you document the unspoken expectations without stepping into micromanagement? Tim, Moe, and Julie took a run at hashing these questions out in our most recent episode so you don't have to rely solely on that generic role expectations grid you got from HR. Even though this topic is about setting expectations for other analysts, the...

Dec 12, 20231 hr 1 min

#233: Analytics Mentors (Having One, Being One)

To mentor, or not to mentor, that is the question: whether 'tis more productive to hole up in a cubicle and toil away without counsel, or to hold close one's experience to the benefit of no one else. Perchance, the author of this show summary should have checked with one of his mentors before attempting a Shakespearian angle. But, he didn't, and the show title is pretty self-explanatory, so we'll just roll with it. On this episode, Michael, Val, and Tim chatted about mentorship: its many flavors...

Nov 28, 202352 min

#232: The Reality of Uncertainty Meets the Imperative of Actionability with Michael Kaminsky

It's been said that, in this world, nothing is certain except death and taxes, so why is it so hard to communicate uncertainty to stakeholders when delivering an analysis? Many stakeholders think an analysis is intended to deliver an absolute truth; that if they have just enough data, a smart analyst, and some fancy techniques, that the decision they should make will emerge! In this episode, Tim, Moe, and Val sat down with Michael Kaminsky , co-founder of Recast , to discuss strategies such as s...

Nov 14, 202358 min

#231: Estimating the Effort for Analytics Projects

Have you ever noticed that recipes that include estimates of how long it will take to prepare the dish seem to dramatically underestimate reality? We have! And that’s for something that is extremely knowable and formulaic — measure, mix, and cook a fixed set of ingredients! When it comes to analytics projects, when you don't know the state of the data, what the data will reveal, and how the scope may shift along the way, answering the question, "How long will this take?" can be downright terrify...

Oct 31, 20231 hr 2 min

#230: First, We Must Discover. Then, We Can Explore. With Viyaleta Apgar

Seemingly straightforward data sets are seldom as simple as they initially appear. And, many an analysis has been tripped up by erroneous assumptions about either the data itself or about the business context in which that data exists. On this episode, Michael, Val, and Tim sat down with Viyaleta Apgar , Senior Manager of Analytics Solutions at Indeed.com, to discuss some antidotes to this very problem! Her structured approach to data discovery asks the analyst to outline what they know and don’...

Oct 17, 202355 min

#229: Data and the ABCs (SERIES A, B, and C, That Is!) with Samantha Wong

Most of the time, we think of analytics as taking historical data for a business, munging it in various ways, and then using the results of that munging to make decisions. But, what if the business has no (or very little) historical data… because it's a startup? That's the situation venture capitalists — especially those focused on early stage startups — face constantly. We were curious as to how and where data and analytics play a role in such a world, and Sam Wong , a partner at Blackbird Vent...

Oct 03, 202353 min

#228: What AI Can't Do with Dr. Brandeis Marshall

It's a lot of work to produce each episode of this show, so we were pretty sure that, by this time, we would have just turned the whole kit and kaboodle over to AI. Alas! It seems like the critical thinking and curiosity and mixing of different personalities in a discussion are safely human tasks… for now. Dr. Brandeis Marshall joined Michael, Julie, and Moe for a discussion about AI that, not surprisingly, got a little bleak at times, but it also had a fair amount of hope and handy perspectives...

Sep 19, 202352 min

#227: Demystifying Complex Data Science Concepts for Non-Technical Audiences with Dr. Nicholas Cifuentes-Goodbody

One of the biggest challenges for the analyst or data scientist is figuring out just how wide and just how deep to go with stakeholders when it comes to key (but, often, complicated) concepts that underpin the work that's being delivered to them. Tell them too little, and they may overinterpret or misinterpret what's been presented. Tell them too much, and they may tune out or fall asleep… and, as a result, overinterpret or misinterpret what's been presented. On this episode, Dr. Nicholas Cifuen...

Sep 05, 20231 hr 1 min

#226: Training Analysts to be Curious and Use Business Context with MaryBeth Maskovas

We were curious about… curiosity. We know it's a critical trait for analysts, but is it an innate characteristic, a teachable skill, or some combination of both? We were curious. How can the breadth and depth of a candidate's curiosity be assessed as part of the interview process? We were curious. Who could we kick these questions (and others) around with? We were NOT curious about that! MaryBeth Maskovas , founder and Principal Consultant at Insight Lime Analytics , joined Michael, Julie, and T...

Aug 22, 202358 min

#225: From Stakeholder Buy-In to Stakeholder Knowledge of What That Means

This topic was such a big deal that we managed to have no guests, and yet we had five people on the mic! Why? Because this episode doubles as a marker of a shift in the show itself. Beyond that, though, we had a lively discussion about how every business stakeholder professes to being committed to being data driven. That should make every stakeholder super easy to work with, right? And, yet, analysts often find themselves struggling to get on the same page with their counterparts due to the real...

Aug 08, 202354 min

#224: The Chronic Undervaluing of Analyst Communication Skills

On the one hand, analysts generally know and accept that part of their responsibility is to not only conduct analyses, but to effectively communicate the results of those analyses to their stakeholders. On the other hand, "communication" can feel like a pretty squishy and nebulous skill. On this episode, Michael, Moe, and Tim tackled that nebulosity (side note: using obscure words is generally not an effective communication tactic). For complete show notes, including links to items mentioned in ...

Jul 25, 202358 min

#223: Explainability in AI with Dr. Janet Bastiman

To trust something, you need to understand it. And, to understand something, someone often has to explain it. When it comes to AI, explainability can be a real challenge (definitionally, a "black box" is unexplainable)! With AI getting new levels of press and prominence thanks to the explosion of generative AI platforms, the need for explainability continues to grow. But, it's just as important in more conventional situations. Dr. Janet Bastiman , the Chief Data Scientist at Napier , joined Moe ...

Jul 11, 202358 min

#222: A is for… Analytics. Agency. Acquisitions! with Bob Morris

There comes a time in every analyst's career where they consider starting up their own consultancy. Or, if not that, then at least joining an agency or a consultancy. The nature of most businesses is to grow, and with growth comes the potential for an "exit." This episode dives into that world in an attempt to demystify some of the ins and outs of the acquisition of analytics consultancies, from the owners' perspectives, employees' perspectives, and acquiring companies' perspectives. Since these...

Jun 27, 20231 hr 9 min

#221: Causal Inference Revisited (...DAGnabbit!) with DJ Rich

What causes us to keep returning to the topic of causal inference on this show? DAG if we know! Whether or not you're familiar with directed acyclic graphs (or… DAGs) in the context of causal inference, this episode is likely for you! DJ Rich , a data scientist at Lyft, joined us to discuss causality — why it matters, why it's tricky, and what happens when you tackle causally modelling the complexity of a large-scale, two-sided market! For complete show notes, including links to items mentioned ...

Jun 13, 202356 min

#220: Product Management for Data Products and Data Platforms with Austin Byrne

Data gets accessed and used in an organization through a variety of different tools (be they built, bought, or both). That work can be quick and smooth, or it can be tedious and time-consuming. What can make the difference, in modernspeak, is the specifics of the "data products" and "data platforms" being used for those tasks. Those specifics, in turn, often fall on the shoulders of (data) product managers! In this episode, Austin Byrne , Group Product Lead for Data at Canva, joined us for a dis...

May 30, 20231 hr 2 min

#219: To Generalize or to Specialize? That is the Question!

There are only so many hours in a day and only so many days in a year. Logically, then, the best way to grow a career as a data worker is to spend as many hours as possible doing focused data work, right? Well… probably not. In this episode, we dove into generalization versus specialization — what does that even mean, and how should we think about balancing between the two, and how can interests and activities outside of the data work itself actually make us better analysts? Bonus activity: list...

May 16, 202359 min

#218: Delivering Value by Listening for Problems with Matty Wishnow

Do you ever feel like the experiments and analyses you're working on feel a little bit like a trip on a hamster wheel — properly grounded in hypotheses, perhaps, but not necessarily moving the business forward like you'd hoped? On this episode, Matty Wishnow , the author of Listening for Growth: What Startups Need the Most but Hear the Least , joined Moe, Tim, and Val for a discussion about why that may be, and how reframing the work to focus first and foremost on identifying problems (and unmet...

May 02, 202354 min

#217: Rethinking Privacy with Jodi Daniels

Are you already inwardly groaning a little bit because our latest episode is all about privacy? Yeah. We know. We've been tracking your emotions, along with your first name, your last name, your birthdate, your government ID number, and your household income for the past ten years. Actually, we just bought that last one (but good for you on the career growth front!). Okay. You know we're just joshing you (which makes sense, since producer Josh Crowhurst stepped in as a guest co-host on this epis...

Apr 18, 202353 min
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