Does this sound familiar? You're constantly battling the urge to scroll through Instagram, telling yourself you need to be on the platform to keep your business afloat. But you quickly fall into long doom-scrolling sessions, finding yourself in compare-and-despair mode. You spend hours engaging with others’ content just so they’ll (hopefully) engage with yours. You pump out endless posts in hopes they’ll reach your dream clients. You’re torn: take a break and step away and risk your business get...
Dec 11, 2023•25 min
Feeling stuck in a post-Black-Friday sales slump? Hearing "I just can't swing it right now" from your dream clients? Are your warmest leads saying "maybe in a few months?" Is your inbox a ghost town? If so, don't stress!! In this episode, I'm sharing 9 potential ways to deal with a holiday season sales slump. Whether you went all out with Black Friday promo, or your clients have spent all their cash on Uggs and iPhones, this episode will help you ground into a short-term strategy that feels grea...
Dec 06, 2023•16 min
If 2023 turned out a little differently than you’d planned as a business owner, you’re definitely not alone. Changing algorithms, inflation, and changing consumer attitudes have thrown a wrench in so many tried-and-true strategies that used to work like magic. But 2024 can be an entirely different story… if we plan accordingly! In this podcast episode, we'll reveal a four-pillar growth strategy for service-based businesses for 2024 that will help you cut out all the noisy advice, get focused, an...
Nov 27, 2023•26 min
You’ve got an offer you think is off the charts, but your sales say otherwise. I’ve been there! Sometimes we’re so close to our offers that we can’t see the forest for the trees. We know SOMETHING needs to change, but WHAT should we change?! What should we tweak, optimize, and test first? This episode takes you through my Offer Triage Process: how to audit an offer that should be selling better to magnetize more people who need it! In this episode, you’ll be able to: Implement my 5 step process ...
Oct 23, 2023•25 min
If you're feeling frustrated and overwhelmed with your stagnant traffic and not enough leads for your biz, despite spending hours creating valuable content for social media, then you are SO not alone! So many content creators and entrepreneurs are facing the same challenge: creating endless content, seeing “meh” results. We are done spending endless hours on the content creation hamster wheel. We need to be creating content that works FOR us and drives our businesses forward! In this episode, yo...
Oct 17, 2023•46 min
It’s hard to get good at marketing when the principles you’ve been taught feel gross to you. So let’s ditch ‘em and try something new! In this episode, we’re: Cracking open 3 marketing myths that are rampant on social media and unpacking why they’re problematic (and ineffective) Exploring 3 ways to market to your audience that honors their agency and humanity Flipping the script on marketing adages like “twisting the knife” and pressuring your clients to buy on the spot If you found this episode...
Oct 09, 2023•18 min
Generating leads does NOT have to be the ultimate drag for your service-based biz. In fact, with the right strategies, you should be able to work LESS to generate each lead so you can spend more time serving your people! In this episode, we’re breaking down: Exactly how we’re attracting leads to our mid-ticket course The 3 top-of-funnel marketing strategies we’ve prioritized to generate $250K in course sales in just 10 months How (and why) our lead generation strategy has changed massively over ...
Oct 02, 2023•17 min
Sick of exhausting launches that leave you burnt out and bummed out, but struggling to make consistent sales on evergreen? I hear you, and we’re fixing it today! In this episode, we’ll dive into: The problems with both launching and evergreen that spell disaster and heartache for entrepreneurs The real reason launching and evergreen both fall short for consistent sales and optimal client experience When launching and evergreen models are likely to work the best, and when they’re most likely to r...
Sep 25, 2023•35 min
Feeling stuck in your business? Maybe your income has plateaued… Maybe you keep enrolling 5 people into your programs when you’d love to be signing 10… Maybe your platforms aren’t growing online… If any of this rings true, press play and get ready to hear 3 sneaky potential culprits! In this episode, we’ll look at: 1.Your relationship to the people you admire. Could your role models be keeping you stuck? 2.Your perception of your addressable market 3.Your systems and ops, and how your brain migh...
Jul 06, 2023•12 min
In this episode, I’m excited to pull back the curtain for a sneak peek at a MAJOR rebrand! I’m sharing the scoop on: Why now is the time to rebrand our business How we’re structuring our offers and services Why I’m choosing to divest my personal brand from my business’s brand How we’re expanding our team to support our growth New business name reveal! Why the podcasting space is ripe for a shakeup and how we’re going to help create a more diverse, progressive, liberated podcasting landscape I’d ...
Jun 26, 2023•18 min
There are a LOT of mixed messages about money floating around on social media: Make more money… But not THAT much money. Be abundantly paid for your offers… But capitalism is inherently evil and bad. It’s no wonder we’re confused about how much is appropriate to want and to make! In this episode, I’m sharing my personal philosophy around how much money it’s okay to make. I hope this simple rule of thumb that’s actually measurable helps you feel GOOD about how much money you desire to earn....
Jun 19, 2023•13 min
Is selling high ticket offers REALLY the best way to grow your business? If you’ve been following the online business space like I have, you’ll know how prevalent the high ticket craze has been for the past two years. But as someone who’s been there, done that, AND who’s also sold plenty of lower ticket offers, I’m here to tell you the truth about high ticket sales. If you’ve been feeling confused or stressed about your prices, or have been feeling pressured to raise them, this episode should be...
Jun 12, 2023•13 min
Have you ever woken up, thought about your to-do list, and wanted to crawl back under the covers? That’s how I woke up feeling this morning! You might call it “procrastination,” or “laziness,” but I’ve learned that scolding ourselves for “not wanting to work” is NOT the solution for days like this, because the root cause of feeling this way is actually embedded in the nervous system. In this short episode, I’m walking you step by step through my 3-step strategy for overcoming overwhelm on those ...
Jun 08, 2023•15 min
I’ve gotten too many messages in the past 3 weeks that all say some variation of the same thing: “Something has changed, my business isn’t doing as well as I expected this year.” “I’m worried this might be the end for my business.” “It seems like I’m talking to a brick wall, when two years ago clients and customers were finding me left and right.” Let’s talk about what I sense is going on collectively. This episode is going to be objective and direct, and you might not like what I have to say. B...
Jun 05, 2023•13 min
If you’ve had any of these thoughts lately: “Is the masterclass model still actually working?” “I’ve been doing masterclasses for years and they used to be great for enrollments, but they’re not anymore. What happened?” “I hate doing masterclasses because I hate the strategy I was taught.” “How do you balance giving away value without giving everything away for free during a Masterclass?” Then get ready to press play, Soulful CEO! The old way of running Masterclasses ISN’T working anymore, but t...
Jun 01, 2023•18 min
Just when I thought I’d mastered the art of launching, I was hit with an unexpected twist that changed everything, and I’ve been working hard to find the best, smartest, smoothest ways to launch ever since! Come with me on a journey of ups, downs, and hard lessons as I pull back the curtain on what’s working with launching right now. In this episode, we’re tackling questions like: What’s the best way to launch right now in 2023? Is launching still effective? Is the masterclass model still workin...
May 29, 2023•20 min
Sick of half-baked Instagram and Facebook strategies that don’t work? I had sworn off paid traffic after a few bad experiences with strategies from mentors that didn’t deliver, until I met today’s guest, Meagan Buggey! Meagan is a Meta-certified Digital Marketing Expert, and the CEO of Meagan and Company who’s made it her purpose to help other moms and entrepreneurs just like her build their businesses with Facebook and Instagram Ads (without sacrificing precious moments with their family and fr...
May 25, 2023•43 min
Are you tired of hearing about “$10k months” on social media? Have you been taught that it’s shameful to have financial goals or desire to turn a profit? Are you starting to feel like it might require more than just journaling and affirmations to improve your money mindset? My special guest, Kristen Hillman, is here to set the record straight. Kristen is the founder and CEO of Viticula Financial, the go-to financial strategy firm trusted by 6-7 figure service providers to create sustainable succ...
May 22, 2023•40 min
Are you tired of old-school coaching strategies that fail to acknowledge the underlying trauma your clients may be dealing with? Cara Kovacs gives us the important scoop on learning to effectively support dysregulated clients, avoid coaching practices that cause harm, and how to build a thriving biz that embodies empathy and self-compassion. In this episode, you will be able to: Understand the critical role of trauma-informed care as a coach or service provider Learn to identify and and navigate...
May 18, 2023•31 min
From a devastating diagnosis to a life-transforming discovery, Fabienne Beard-Wright's story is one of unexpected twists. Find out how joy and intuitive movement helped her overcome her challenges and reignite her passion for dance. But that's not the only surprise in store - keep reading to uncover the shocking twist that changed everything. In this episode, you will be able to: Uncover the significance of joyful physical activity in nurturing mental health and emotional balance. Understand how...
May 15, 2023•32 min
I’m opening up about my recent heart health scare and how two weeks completely changed my perspective on entrepreneurship and offered the not-so-gentle wakeup call I needed. You’ll want to listen to this episode if: ● You insist you’re “not stressed” but have a hard time shutting off ● You think of your business as a thrilling roller coaster instead of a steady, dependable freight train ● You don’t currently have a support system for accountability ● You’ve been tolerating micro-doses of toxicit...
May 11, 2023•15 min
Let’s get your emails opened 50% of the time or more! In this episode, I’m breaking down 3 huge opportunities for small business owners to skyrocket your open rates. I’m also sharing the subject lines of two of my most opened emails so you can snag the templates! You’ll learn: 3 common things that could be keeping you from 50%+ open rate How to craft a subject line that conveys the right emotion and energy to a reader than inspires them to find out what’s inside How to strike a balance so your s...
May 08, 2023•19 min
As your business grows, it’s SO important to deliver 100x BETTER results without working 100x harder! In this episode, I’m breaking down 3 exciting marketing and operations tools that are going to help me scale my business to support 1,000 students and members at a time. I’m already using these and LOVING the results, and I want you to be the first to hear about a tool that could change your biz for the better. You’re going to nerd out over these tools if: You’d LOVE to increase conversions to y...
May 04, 2023•21 min
I see you, soulful CEO. I can’t tell you how many times I’ve written in my journal something along the lines of “will this EVER work?” over the past 4 years! I’m sharing this episode to tell you all the things I wish someone had said to me in those moments when I questioned everything. You’ll walk away with: A highly logical argument for why you WILL succeed The one practice I wish I’d started MUCH sooner Tangible next steps to take if you’re in that “WTF” space with an offer, program, or servic...
May 01, 2023•15 min
In this episode, I’m taking you behind the scenes to analyze two programs side by side: one that generated only $1500 in revenue with “meh” client results, and one that’s generated over $100k (and just getting started!) and continues to inspire rave reviews, testimonials, and referrals as my students smash their goals and create even better-than-expected results. You’ll learn: The 3 massive (but simple) changes that made all the difference between a course that was nearly impossible to sell and ...
Apr 27, 2023•24 min
The entrepreneurial path isn’t for the faint of heart, and if you don’t have the right support system behind you, it can feel 10x harder. I’m SO excited to bring my husband on the podcast for a conversation about how to be a supportive partner to an entrepreneur. I recommend listening to this episode with your partner and use the following prompts to spark a valuable conversation afterward! I feel incredibly supported when you ________. One thing that would make me feel even more supported is __...
Apr 24, 2023•44 min
Ready to make more consistent money month to month? Ready to break your next income goal? Ready to finally FEEL ready for that six, multiple six, or seven figure year? If so, then you’re probably already aware of your money mindset and how it might be holding you back… But you might NOT realize that the key to shifting your money mindset actually lives deep within your nervous system! Today’s guest, Rhysa Sisco, is an occupational therapist and business mentor who helps leaders expand their capa...
Apr 20, 2023•45 min
If you could double your conversion rate on your lead magnet opt-in page, you’d be able to grow your list faster, sell more of your paid offers, and save a TON on paid ads! In this episode, I’m sharing the 5 secret tweaks I made to take my Masterclass landing page conversion rate from 22%-47%! I highly recommend checking out the page I’m referencing so you can follow along and get a visual grasp for the layout and how to optimize each section of the page: http://work.kellymosser.com/book You nee...
Apr 17, 2023•26 min
Being able to see where the world is headed is a unique gift, and leaning INTO that knowing when everyone else is leaning away from it is a courageous skill. Today’s guest helped bring about the digital revolution and democratize live video. Rhoshanda “The Rosho Live” Pratt was crushing her career as a live TV news producer when a new live video tool that could potentially turn EVERY human being into a live TV producer from their smartphones caught her attention. While the rest of her industry t...
Apr 13, 2023•40 min
I can’t be the only one who’s made a few so-so investments in my business, right?! Programs that didn’t get results… Courses that didn’t deliver on quality… Contractors whose standards fell short… There’s nothing more frustrating than having to wonder: “Did I make the wrong investment?” Today’s episode delivers 3 simple questions to ask before making ANY investment in your business: Hiring a coach or mentor Joining a program Enrolling in a course Bringing in a contractor I encourage you to ask a...
Apr 10, 2023•10 min
