The Advanced Selling Podcast - podcast cover

The Advanced Selling Podcast

Bill Caskey and Bryan Neale: B2B Sales Trainersadvancedsellingpodcast.com

Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships.


Whether you're a sales professional, manager, or leader, you'll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psychology and effective positioning, Bill and Bryan cover everything that actually works in modern B2B sales.

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Episodes

#587: Selling From Strength Through the Crisis

Send us Fan Mail In this episode, Bill Caskey and Bryan Neale address the COVID-19 crisis and the impact it could have on the sales profession. The guys also give you some tips on how to keep proper mental and emotional perspective during these strange times. ========================================= Ready to make a change in 2020? Bring Bill and Bryan in to your next sales meeting or retreat. Email us at listener@advancedsellingpodcast.com and put Come See Us in the subject line! Looking for mo...

Mar 17, 202015 minEp. 1

#586: Stealth Time Management for Salespeople

Send us Fan Mail In this episode, Bill and Bryan talk about how you can rethink time. We all hear the refrain, "I don't have enough time to get this done," but what does that really mean? In this episode, the guys each share some methods of filtering tasks that they have used in the past to help them generate revenue. Would you like to visit the Deal Work Studio? Well it's now live! Go to advancedsellingpodcast.com and click on the green button on the homepage to get started. ===================...

Mar 16, 202019 minEp. 1

#585: a-ha, Wimp Junction, and Building Your Story

Send us Fan Mail In this episode, Bill Caskey and Bryan Neale jump around a little bit from a music video by a-ha, https://www.youtube.com/watch?v=djV11Xbc914, a model that we heard about from Terry Slattery called wimp junction, and then getting into some framework ideas for how you can build a story structure that helps you grow your business. The guys also talk about programs that they're doing out in the field, including the Deal Work Studio and our one-day events. Would you like to visit th...

Mar 09, 202019 minEp. 1

#584: How to Get Your Mind Right for Business Development

Send us Fan Mail On this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale address a common challenge they see in the market. The problem is, "how do I generate more leads with the proper attitude and mindset?" The guys go through several scenarios and give you some proper mindsets that you can adopt that will make prospecting in business development so much easier for you. Would you like to visit the Deal Work Studio? Well it's now live! Go to advanceds...

Mar 02, 202017 minEp. 1

#583: What To Do When The Prospect Says, "Chill Out."

Send us Fan Mail On this episode of The Advanced Selling Podcast, Bill and Bryan address an email from a listener who asks the question, "How do I handle it when my prospect says, 'We will be making a decision soon? Wait for our call.'" As with most questions like this, there are two elements to it, one is prevention and one is remedy. Bill and Bryan talk about both of these, but the primary focus of their work today on this question is how do we prevent this from happening in the first place? W...

Feb 24, 202014 minEp. 1

#582: When to Opt-out of a Deal

Send us Fan Mail The guys are on the road this week on The Advanced Selling Podcast, so they decided to record a live episode on the way to the event. They discuss the difficult decision to Opt-out of the deal. They give you the ways to handle the decision with the prospect and they give you some signs that it might be time to opt-out of your deal. Would you like to visit the Deal Work Studio? Well it's now live! Go to advancedsellingpodcast.com and click on the green button on the homepage to g...

Feb 17, 202018 minEp. 1

#581: There's What We See and What We Don't See

Send us Fan Mail In this episode, Bill and Bryan deal with the concept of subtexts. This is the notion that there's always something going on underneath the surface and our ability to work that out might be one of the keys to our success in selling. This goes for our personal habits and attitudes, but it also goes back to prospect behavior and how we find out what the problems are that our prospect has. The guys also discuss the lessons that we can learn from Kobe Bryant's life as well. Would yo...

Feb 10, 202018 minEp. 1

#580: How We Plan the Curriculum for a Workshop

Send us Fan Mail In this episode, Bill and Bryan talk through a workshop they're going to be doing in front of a sales team of Advanced Selling Podcast listeners in the next couple weeks. They go through the kinds of problems that the customer is facing, which you might relate to as well. They also talk through how to get the group engaged, which they believe is vital any time you're in front of a group of sales professionals. If you want to know how to ask for the business or close more sales, ...

Feb 03, 202020 minEp. 1

#579: Who's Selling Whom?

Send us Fan Mail Is it really possible to create the conditions where your prospect is asking you to sell them? In this episode, Bill and Bryan give you the critical conditions that must be in place if you are to strike a balance between you selling your prospect and your prospect selling you. We find that it typically moves in the direction of you taking on the burden of selling, and that doesn't allow you freedom. So we give you some hints at how to get your mind right and your actions right s...

Jan 27, 202023 minEp. 1

#578: Amateur VS. Professional

Send us Fan Mail What separates the amateur from the pro? In this episode, the guys go deep into the attributes that they see amateurs take with them to the market, and how that differs from the pro attributes. They discuss this in several different contexts; prospecting, managing the process, closing, and overall energy. As you listen to this episode, have a pencil and paper with you so that you can mark on the spectrum where you fall between amateur and pro in these four areas. Learn more abou...

Jan 20, 202021 minEp. 1

#577: Are You Winging Your Sales Process?

Send us Fan Mail In this episode, Bill Caskey and Bryan Neale kick the year off by talking about how to better button up your sales process so that your closing percentage goes sky high through the year! The guys give you a couple examples from different disciplines that use the same kinds of tools that we as salespeople should use in our day-to-day world. Learn more about Kronlogic and sign up for a free trial at https://www.kronologic.ai . ========================================= Ready to mak...

Jan 13, 202022 minEp. 1

#576: How Much Is Each of Your Sales Meetings Worth?

Send us Fan Mail How much is each of your sales meetings worth? If you don't know, then you are missing out on some extremely valuable information. On this week's episode, Bill and Bryan interview co-founders of the sales lead & calendar automation tool, Kronologic. Learn more about Kronlogic and sign up for a free trial at https://www.kronologic.ai. ========================================= Ready to make a change in 2020? Bring Bill and Bryan in to your next sales meeting or retreat. Email ...

Jan 06, 202024 minEp. 1

#575: Sales and Achievement Lessons from 2019

Send us Fan Mail In the final episode of 2019, Bill Caskey and Bryan Neale review the past year of lessons from their individual coaching and training and from responses they have received from Podcast listeners. The guys believe it’s always helpful to use this reflective time of year to see what you have learned and what lessons you can implement in 2020. The guys have a couple of things that you might not expect to hear from them that they think makes this podcast episode worth listening to. =...

Dec 16, 201923 minEp. 1

#574: Christmas Gifts Every Sales Person Should Ask For

Send us Fan Mail In this holiday episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale outline 10 useful, practical, and maybe even comical gifts that you should ask for from your family for this holiday season. If you haven't finalized your Christmas list, you should definitely listen up! ========================================= Want to have Bill or Bryan at your next sales meeting? Send us an email to listener@advancedsellingpodcast.com or go to advancedsellingpodcast.com and c...

Dec 09, 201917 minEp. 1

#573: What Recording Your Sales Calls Can Do For You

Send us Fan Mail In this episode of The Advanced Selling Podcast, Bill and Bryan interview Amit Bendov, the CEO and co-founder of Gong. Amit shares some of the lessons from the Gong Sales Enablement Tool that every salesperson should pay attention to. You can find out more about Gong and what they do on their LinkedIn page, https://www.linkedin.com/company/gong-io/ . If you'd like to have Bryan, Bill or both come visit you with one of your upcoming sales retreats or sales meetings, send us an em...

Dec 02, 201923 minEp. 1

ASP Live: Why Did I Win or Lose the Deal?

Send us Fan Mail On this episode of The Advanced Selling Podcast, Bill and Bryan host a special LIVE recording in Indianapolis Indiana. Have you ever wondered, why did I lose that deal I worked so hard to get? If so you're in luck! The guys give you a framework on how you can determine not only why you lost the deal, but why you you won a deal as well. Also, Bill gives you his custom acronym, F.E.C.E.S., on why frameworks are so important to the sales process. ===================================...

Nov 18, 201916 minEp. 1

ASP Live: Audience Q&A

Send us Fan Mail This is Part 2 of a special LIVE Advanced Selling Podcast recording in Indianapolis Indiana. On this episode, the guys take live questions from the audience and give them their best advice. They received some really good questions that you won't want to miss! ========================================= Want to have Bill or Bryan at your next sales meeting? Send us an email to listener@advancedsellingpodcast.com or go to advancedsellingpodcast.com and click on the Come See Us butto...

Nov 18, 201919 minEp. 1

#570: Our Two Favorite Success Hacks

Send us Fan Mail On this episode of The Advanced Selling Podcast, Bill and Bryan each share one of their favorite sales success hacks and why it works. While they don't typically like the word hack, because they believe it dilutes the power and importance of being a professional, there is still something magical about a simple thing you can do that will get you better results. If you'd like to bring Bryan, Bill or both in during the first quarter of next year, send us an email to listener@advanc...

Nov 11, 201915 minEp. 1

#569: Do You Suffer From Success Anxiety?

Send us Fan Mail No kidding. There really is such a thing as success anxiety, or fear of success. In this episode, Bill and Brian dig a little bit deeper than normal on what might really be happening. They share some personal stories of how it's affected them and how they see it impact their clients. If you feel like for the last few years you've had one foot on the accelerator and one foot on the brake and have, listen up to this episode, it may be a life changer. ==============================...

Nov 04, 201919 minEp. 1

#568: The Future of Selling Skills

Send us Fan Mail On this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale discuss what the future will look like regarding selling skills. The guys talk debate whether the skills used now in the sales process will be relevant in the future and they give you some ways to stay up to date with your skills. If you are interested in bringing the guys in digitally, you can sign up for the Deal Work Studio by going to advancedsellingpodcast.com and click on th...

Oct 28, 201916 minEp. 568

#567: Are You Dabbling in the Right Mindsets?

Send us Fan Mail On this episode, Bill Caskey and Bryan Neale address something that they have seen plague sales teams and people over the years, adopting the right mindsets and actually going all in on them. The guys talk about what happens when you dabble and what happens when you can go all in and get truly committed to getting our heads on straight. If you are interested in bringing the guys in digitally, you can sign up for the Deal Work Studio by going to advancedsellingpodcast.com and cli...

Oct 21, 201923 minEp. 1

Bring Your Deal to the Deal Work Studio

Send us Fan Mail On this bonus episode of The Advanced Selling Podcast, Bill and Bryan discuss the Deal Work Studio and how it can benefit your team. What if you could get Bill and Bryan to work with you and your team to review the specific deals you are working on or about challenges your team struggles with? Well, now you can! It's called Deal Work Studio, and you can go to https://advancedsellingpodcast.com and click on the button in the banner to get started....

Oct 17, 20197 minEp. 1

#566: Deal Work Mistakes

Send us Fan Mail On this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale continue their Deal Work series. The guys give you the six most common mistakes that sales team make when they do Deal Strategy Work internally. They also give you their solutions to this mistakes and how you can avoid them. What if you could get Bill and Bryan to work with you and your team to review the specific deals you are working on or about challenges your team struggles with? Well, now you can! ...

Oct 14, 201916 minEp. 1

#565: Why You Should be Doing Deal Work at All Times

Send us Fan Mail In this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale talk about the value of sales meetings where deal work is done. Bill and Bryan have both found that deal working is one of the most valuable components of any coaching or training program. The idea is taking deals that you're in the middle of, and that are not moving at the pace you'd like them to move , and strategizing on what you can do to create more momentum. What if you could get Bill and Bryan to...

Oct 07, 201919 minEp. 1

Productivity, Accessibility and Success with David Meltzer

Send us Fan Mail On this week's episode of The Advanced Selling Podcast, Bryan had the chance to sit down with is a best-selling author, award-winning humanitarian, and CEO of Sports 1 Marketing, David Meltzer. David shares some great ideas on how salespeople can obtain happiness and success in their profession. He also gives some ways to think differently about success and productivity. This is one episode you definitely don't want to miss! Learn more about David and get a copy of his books at ...

Sep 30, 201921 minEp. 1

#563: Getting a Fresh Start

Send us Fan Mail On this episode of The Advanced Selling Podcast, Bill and Bryan take a CoVideo Mailbag question from Ted in the New England area. Ted has recently had the opportunity to move locations at his company, but he's starting completely over from scratch and wants to know the best way to approach the situation. New Manager, new team, new territory and new set of customers. The guys give him some ideas that might give him a leg up when he gets started and some ways to think differently ...

Sep 23, 201914 minEp. 1

#562: Are Your Unused Assets Holding you Back?

Send us Fan Mail On this episode of The Advanced Selling Podcast, veteran sales trainers, Bill Caskey and Bryan Neale discuss the topic of underused or non-utilized assets by salespeople. The guys give you a handful of categories to begin to evaluate yourself and help you determine what gifts you might have hiding away or skills you have that go unused. We are all multidimensional creatures with different interests, passions, and skills. Unless we bring our entire selves to the table, we show up...

Sep 16, 201919 minEp. 1

#561: You Lost the Deal But You Are Not a Loser

Send us Fan Mail In this episode, sales trainers Bill Caskey and Bryan Neale address one of the biggest heartaches in professional selling, when you lose a deal you thought you had. All that work, all that preparation, all that emotional energy, and you've come up empty-handed. The guys give you some thoughts on ways to prevent that from ever happening again and what to do when a deal slips through your grasp. If you haven't yet signed up or downloaded The Ultimate Pregame - 7 Steps to Rock Your...

Sep 09, 201916 minEp. 1

Things a Sales Person Should Never Say

Send us Fan Mail The guys are out for labor day but they still wanted to give you something valuable for this week. This is a replay of one of our most popular from 2018. Hope you enjoy! Veteran sales trainers Bill Caskey and Bryan Neale share with you phrases and jargon that should never be said in sales today. Most of these things serve to deposition you in the mind of the prospect, so that you appear to be operating from a place of weakness. Bill and Bryan will also give you some things that ...

Sep 02, 201916 minEp. 1

#560: Interviewing For A Sales Position

Send us Fan Mail On this week's episode of The Advanced Selling Podcast, Bill and Bryan share the Ultimate Guide for anyone interviewing for a sales job. This topic was partially inspired by last week's episode "When You Are Calling on a CEO." The guys share their tips on how to conduct yourself during the interview and some ways you might stand out from everyone else. If you are considering making a job change or are getting ready to interview for a new position, you won't want to miss this epi...

Aug 26, 201922 minEp. 1
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