Being consistent in your approach to business is one of the best ways to continuously grow a successful business. Many experts agree that it is the single most important attribute in building a positive work culture, one in which you and everyone can thrive. There is nothing more effective than consistency when it comes to making your business stand out from the competition. Let’s explore 8 benefits of consistency within the workplace that will help ensure that you are getting the results that you want to achieve.
1. Forces Accountability
When you set aside time to focus on the results you want to achieve, you are holding yourself and your staff accountable for continued work on that project. It is motivating to be able to track the progression of a business goal as well as check in to make sure that deadlines are being met. Staying consistent with your work helps ensure that your business will grow.
2. Builds Momentum
Building a successful business takes time. Initially, it is difficult to get the wheels turning to generate business, to see what strategies work, and which ones don’t. If you switch your strategies too often, you won’t benefit from the consistency of one strategy. Staying with one strategy allows you to evaluate it and its effect on your business.
3. Builds Trust
Can your clients count on fair and consistent expectations from you? Can they rely on you and your team to do what you and they say you will do? As a business owner, you want to create credibility for your business. When you are consistent, your clients and staff know what to expect from you. Clients are not left wondering if you will show up for the meeting you set a month ago. Clearly defined goals and predictable tasks create a reliable work environment. Once you earn the trust from your client base, your consistency will command respect as long as you continue to carry out your responsibilities to them.
4. Builds Your Brand
A certain portion of your business comes from word of mouth. With consistency, you are creating a reputable brand that clients can count on. With that, comes increased sales, which will benefit your business in the short term and the long run. Many times, clients are loyal to a business because it is consistent in the products or services it offers. With loyalty comes referrals from clients because they want to share their great experience with everyone they know.
5. Allows for Measurement
Without consistent behavior, there is no benchmark for progress. You cannot measure the effectiveness of a strategy without consistent behavior and guidelines. It is recommended to allow at least six months for new strategies or initiatives before deciding if they are a success or failure. Often, just a few small changes to a strategy can result in overall success for your business.
6. Maintains Your Presence
Imagine if your client only heard from you once in a while, but a competitor contacts them with relevant information consistently every week. The client might choose to take their business elsewhere. Your clients need to receive information from you consistently in order to know that you are on top of things. Touching base with e-newsletters, blogs, on social media, or anything you think is of value to your clients, gives them updates on your businesses’ services and industry news, and lets them know you are thinking about them. This consistently puts you at the forefront in clients’ minds.
7. Improved Productivity
When you stay consistent in your work, you can achieve improved productivity. When there are no regular guidelines, work is often interrupted to figure out what to do next. By making procedures consistent, you can dedicate more time to actually working without getting sidetracked, which translates to a higher level of productivity (and possibly reduces potential mistakes and errors).
8. Better Resource Management
A business that does not have a consistent strategy does not have processes or systems to follow. This leads to wasted resources. Processes should be consistent from start to finish in order to create efficiencies within the business and increase revenue.
Is Your Business Consistent?
If you find that your business is not quite as consistent as you would like to be, Total Assist, a U.K.-based company, suggests the following tips for remaining consistent:
· Be systematic and regular in your strategy.
· Create habits that make processes easier.
· Build momentum and hit targets to remain productive.
The real key to being consistent is to match your actions to your words. If your business is lacking in this area, remind yourself what the end result will be when you continue to be consistent (increased sales, more clients, improved efficiency, etc.). Keep in mind what you are trying to accomplish through being consistent and the motivation to do so will come more easily day after day.
Being consistent takes practice and dedication because it involves setting and achieving goals over the long term. A commitment to consistency can be challenging, particularly at first, but once behaviors have become routine, they become much easier to follow.
For more help with being even more consistent, so you can ultimately enjoy having your ideal business and ideal life, reach out to me today to schedule your complimentary consultation.
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Aim for what you want each and every day!
Anne Bachrach
The Accountability Coach™
The Results Accelerator™
Go to https://www.accountabilitycoach.com to check out for yourself how I, as your Accountability Coach™, can help you get and stay focused on you highest payoff activities that put you in the highest probability position to achieve your professional and personal goals, so you can enjoy the kind of business and life you truly want and deserve.
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