This episode of the 1SEO Podcast features David Kiehle, Founder & Managing Member at Milan Marketing . David discusses how businesses can leverage both mail and digital marketing to boost revenue and growth. We cover topics including: The unique benefits of direct mail vs digital marketing Strategies for combining mail & digital campaigns Using direct mail to drive digital engagement Tips for integrating mail marketing data with your digital efforts The power of personalization in mail c...
Nov 09, 2023•14 min•Ep. 232
🚀 Join us for an exciting episode of The 1SEO Podcast where Jill sits down with the mind behind Housecall Pro, Roland Ligtenberg. Together, they explore the powerful tools Housecall Pro brings to home service providers. 🎥 Video Content: 🏡 Housecall Pro's Mission: Unravel what makes Housecall Pro a standout in the world of CRM systems, with features specially designed for home service providers. 📈 Increasing Leads & ROI: Learn from Roland about the strategies Housecall Pro employs to boos...
Oct 19, 2023•18 min•Ep. 231
Podcast Studio. Joined by the insightful Bill Rossell, the genius behind Home Service Freedom, they reveal the transformative power of the upcoming Freedom Event for businesses. This episode will give you: Jill Speight's Insights Discover what makes this episode unique as Jill Speight hosts, sharing her expertise and passion for business growth. Bill Rossell's Vision Get to know the man behind Home Service Freedom, and understand his vision for businesses and how they can thrive. Freedom Event H...
Oct 05, 2023•22 min•Ep. 230
Today, we have something super special lined up for you – a detailed conversation with our very own Digital Marketing Expert, Nick Scheld, and the brilliant mind behind the much-anticipated RoofCON, Diego Dante! 🌟 This conference is a game-changer for anyone looking to grow their roofing or solar business. Diego is here to spill the beans on what to expect, how to prepare, and why you can’t afford to miss this! And guess what? We’ll be there too! Come and swing by our booth #633. We've got some...
Sep 26, 2023•20 min•Ep. 229
Welcome back to the 1SEO Podcast Studio! We've got something really special for you today. Our in-house Digital Marketing Guru, Nick Scheld, is taking over the mic! And guess what? He's not flying solo; he's brought Dana Stein, the Business Development Manager for the much-awaited Franchise Expo, along for the ride. You'll want to circle the date on your calendar for this Expo, trust me. If you're in the franchise game, this is the one event you can't afford to skip. Dana's here to give us the i...
Aug 31, 2023•10 min•Ep. 228
Todd Kercheval, the Executive Director of the Texas Pest Control Association, is our special guest in this enlightening episode of In The Den Podcast! Join us as Todd shares the secrets behind the highly successful Pest Control Expo in Texas. Learn actionable business growth tips that numerous companies are employing to expand their operations. Todd provides real data and figures that you can apply to your own business. You’ll learn: - Todd's journey and his role as Executive Director of the Tex...
Aug 17, 2023•31 min•Ep. 227
CJ Bachmann is back on In The Den Podcast, and she's teamed up with the phenomenal Kasey D’Amato, renowned as a trailblazing business coach, serial entrepreneur, and an absolute guru when it comes to fostering growth! In this jam-packed episode, we explore the world of business growth and development. Ever wondered why some people not only start one business but multiple successful ones? Well, we're breaking it down! We chat about the undeniable power of the right mindset and reveal why trust an...
Aug 11, 2023•23 min•Ep. 226
Learn the secrets of SEO with Kyle Byers, Director of Organic Search at Semrush, and BJ Bergey, COO at 1SEO Digital Agency, as they reveal the most potent strategies that have propelled Semrush to the top of the SEO game. 🔎 What's Inside 🔎 Get insider's access to: 1. Unveiling the power of organic search for businesses 2. Semrush's edge in SEO research and data 3. Exciting SERP feature updates 4. Semrush's all-inclusive SEO package 5. Kyle's insights on the future of AI and SEO 💡 Why Semrush ...
Aug 03, 2023•24 min•Ep. 225
🔥 Welcome to another insightful episode of "In The Den Podcast," where our host CJ Bachmann gets up close and personal with innovative community leaders. Today, we're privileged to have Joseph Szafran, Executive Director at the Lower Bucks County Chamber of Commerce. With a successful history in business PR and marketing, he’s a passionate community advocate and the driving force behind many local initiatives in Bucks County. In this episode, Joseph Szafran delves into his life journey, his pas...
Jul 27, 2023•18 min•Ep. 224
🎙️ We’ve got our very own Jill Speight In The Den this week joined by Laura Moyer, the dedicated Office Manager of Maintain it All—a distinguished small asphalt maintenance company located just outside Philadelphia! 🚀 In this episode, we share valuable insights on how to revolutionize your business through better customer service. Offering more information, always answering the phone, and educating your customers so they understand the value of your service - we bring forward our experience to...
Jul 20, 2023•6 min•Ep. 223
This week In The Den we’re joined by Hunter Ballew, the innovative founder of the Revolt Coaching Group and Roofing.com, as well as the brains behind RoofCon and Cornerstone Constructions! We have the incredible privilege of learning from Hunter, an industry titan whose wisdom and experience are gold mines for anyone in the home service arena, especially for those of you navigating the roofing business. Hunter has figured out the secret sauce to staying ahead in this ever-evolving industry, and ...
Jul 13, 2023•29 min•Ep. 222
🔑🔓 We’re unlocking AI Secrets with BJ Bergey & Akhil Paul on The Den Podcast—-providing the final verdict on AI. This episode is a comprehensive look at the world of AI that you can't afford to miss! Get ready to explore the world of AI like never before! In this episode, renowned experts from 1SEO Digital Agency, BJ Bergey and Akhil Paul break down everything you need to know about Artificial Intelligence. From business owners to employees and even casual users, we've got the essential AI...
Jul 06, 2023•20 min•Ep. 221
💥 In this power-packed episode of the In The Den Podcast we present our special guest - the Marketing Manager of Arlinghaus, Madalyn Reller, who along with 1SEO's COO BJ Bergey takes us on an insider's journey into the challenging landscape of recruitment for home services. Stay tuned as we discuss the techniques, strategies, and insider secrets on how home service businesses are staying ahead in the recruitment game, even in this difficult hiring environment. 1️⃣ Unveiling the best practices t...
Jun 29, 2023•6 min•Ep. 220
Welcome to the In the Den Podcast! Your host, CJ Bachmann, is back, this time joined by the energetic Jenna Lawson, Director of Events at Roofing.com. 🙌🎙️ In this exciting episode, we dive deep into the growing popularity of RoofCon, the leading industry event attracting hundreds of roofing businesses worldwide. Jenna sheds light on the key drivers behind this surge and how RoofCon has shaped the landscape of the roofing industry. 📈🏗️ But that's not all! Jenna gives us an exclusive sneak pee...
Jun 22, 2023•22 min•Ep. 219
👋 Our special guest today is Stephen Martinez, the visionary founder of the American Dream Conference, a platform that empowers and elevates Hispanic business owners. Don't miss this stimulating conversation on the importance of networking and community for home service professionals! 👇 Get Ready for Some Jaw-Dropping Insights!: 1️⃣ Stephen Martinez’s entrepreneurial journey and the birth of the American Dream Conference. 2️⃣ The vital role networking plays in business growth and success. 3️⃣ ...
Jun 15, 2023•26 min•Ep. 218
Welcome to an exciting episode of In The Den! This week, we are honored to have Martin Greif, the president of Site Tuners and the brain behind Conversion Conference with us. Join us as we dive deep into the fascinating world of conversions, leads, and digital marketing! 🎯 What's in the Video: In this enriching conversation, we reveal why it's crucial for businesses to shift their focus solely on what converts leads. Conversion is the core of digital marketing, and who better to discuss it with...
Jun 08, 2023•16 min•Ep. 217
🔴🎙️ Welcome to a brand-new episode of 'This Week In The Den' podcast! In this exciting edition, our host, Bernie, is joined by a very special guest, Todd Kercheval, the dynamic founder of TXPestExpo (https://txpestexpo.com/). 💼🎉 👀Intrigued about why your business should be a part of TXPestExpo? Want to learn the secret sauce to growing your business with this event? Then, this episode is tailor-made for you.🔥 In the initial segment, Bernie and Todd delve deep into the origins of TXPestExpo...
Jun 01, 2023•22 min•Ep. 216
Welcome to a special episode of "In The Den Podcast,” where we're not just talking about leadership and business development, but diving deep into a crucial social issue that needs our attention - problem gambling. 💡In this episode, we're privileged to have as our guest, Felicia Grondin, Executive Director at the Council on Compulsive Gambling of NJ (also known as 800-GAMBLER). Felicia will share insights on this issue, what the CCGNJ is doing to help those battling with this issue, and how you...
May 25, 2023•23 min•Ep. 215
Maximizing Profitability: Field Management Strategies for Home Service Businesses | In The Den Podcast Thumbnail Title: Field Management Secrets Revealed! Subject Line: 💰 Increasing Revenue and Efficiency: The Field Management Solution Every Home Service Business Needs! Preheader: Learn How to Skyrocket Your Profit Margin With These Field Management Tips for Home Service Businesses 🔥 Welcome to another episode of the 'In The Den Podcast'. Today, we have a special guest, Billy Stevens, from Ser...
May 18, 2023•36 min•Ep. 214
Welcome to another thrilling episode of the "In The Den Podcast" featuring CJ Bachmann and our esteemed guest, Sarah Ghirardo, the Senior Marketing Operations at ServiceTitan and the Chair of LadyTitans! In this captivating discussion, we delve into the world of ServiceTitan, a leading software platform that's revolutionizing the way home service businesses grow and operate. Sarah shares her insights on how ServiceTitan's Marketing Pro and robust CRM tools are helping businesses overcome growth ...
May 11, 2023•22 min•Ep. 213
Welcome back to another episode of In The Den Podcast, where we explore the exciting intersection of home services and AI! In today's episode, we have the pleasure of chatting with Corey Berrier, a sales guru and entrepreneur who's been revolutionizing the home services industry with his company, Resistance AI. Corey gives us the inside scoop on his top strategies for boosting sales and customer satisfaction, and he reveals how embracing AI can help you skyrocket your business to new heights! Jo...
May 04, 2023•33 min•Ep. 212
Direct mail has been around for decades, yet it remains one of the most potent marketing strategies today (when executed properly). Buckle up, because this week on In The Den Podcast, we're bringing you the ultimate guide to mastering direct mail marketing for your home service business. Bernie, Jill, and our guest Dave Carroll, the Direct Mail Dynamo and CEO of Dope Marketing, will spill the beans on everything you need to know to make your next campaign a smash hit. Tune in now to discover: ✔️...
Apr 28, 2023•29 min•Ep. 211
In this exciting episode of In The Den Podcast, CJ Bachmann interviews the personal branding expert, Leonard Kim, as they dive into the secrets behind building a powerful personal brand for everyone—and every business! Ditch the act and make a splash! Discover the strategies that will grow your business beyond expectations! 💡 Leonard Kim Unveils Personal Branding Strategies 💡 Join us in this value-packed episode, where Leonard Kim shares his insights on how to create an authentic personal bran...
Apr 20, 2023•15 min•Ep. 210
Are you tired of knocking on doors and cold-calling people who aren’t interested? Do you want to learn how to control the leads and dominate your business? If you're tired of the same old solar shows, then you won't want to miss this episode. SolarCon is changing the game with its innovative approach to the solar industry, and its founder, Jake Hess, is here to share exactly how he’s doing it. From the latest technology to the most creative marketing strategies, you'll discover how this year's S...
Apr 13, 2023•11 min•Ep. 209
Is your business getting lost in the online shuffle? Get ahead of your competition by learning more about the power of SEO and how it can help boost your website rankings. In The Den Podcast is here to give you practical ideas, insider tips, and techniques so you’ll know exactly what it takes to get noticed on search engines. Go beyond improving keywords, content, links, and user experience—gain clarity as we take an in-depth look into why SEO is important for businesses, big or small, and learn...
Apr 06, 2023•13 min•Ep. 208
How do you know when it's time to sell your business? This week on In The Den, we'll have Lance Bachmann and Jacob Washkurak discussing how to ensure you're prepared for the sale of your business. They'll cover topics such as growth in sales, systems, and processes; getting the best out of private equity deals; tips for exiting with family members or employees still in tow; and much more! Selling a business isn't something that should be taken lightly—it can be an involved process requiring plan...
Mar 30, 2023•28 min•Ep. 207
Are you tired of struggling to get your business the attention it deserves? This week, discover the revolutionary power of video marketing and supercharge your business to make more profits! Our expert guest Tito Santiago, Senior Videographer at 1SEO Digital Agency, has tons of advice and lessons to share that will help take your content strategy sky-high. Plus, we'll be sharing secrets to get more people to watch and engage with your videos. No matter the industry, dynamic video content has the...
Mar 23, 2023•20 min•Ep. 206
Have you ever been scrolling through your phone and something jumped out at you? A product or service that seemed like it was made just for YOU?! That's the power of mobile marketing—when done correctly. This week, we're giving you all the tricks and insights needed for a successful mobile ready lead generation plan. With optimized websites that give higher visibility and unique ads crafted with captivating messages, generate more leads on-the-go than ever before! Jill Speight and CJ Bachmann ar...
Mar 16, 2023•6 min•Ep. 205
Are you looking for the inside scoop on how to make money through email marketing? Well then, we've got all the advice you need this week! Today, In The Den, I'm joined by Chris Shirlow, Director of Content at 1SEO Digital Agency, and together we're talking about the top Do's and Don'ts of Email Marketing. If you're looking to increase revenue for your business, email marketing is a must. Done the right way, this powerful tool can instantly catapult your efforts to the top and generate much more...
Mar 09, 2023•19 min•Ep. 204
The power of influencer marketing is undeniable. The influencer industry alone is valued at $16 billion in the U.S., and it's growing every day. It's not just limited to fitness brands and beauty products either—thousands of small businesses, from HVAC providers to lawyers, are turning to influencers to open up new avenues for customer outreach and growth. Kyrus Keenan Westcott, a renowned social media advertising expert, is here to share how companies can leverage this trend to boost their reve...
Mar 02, 2023•13 min•Ep. 203
