If you want to get ahead in business, it's time to ditch being “just a service guy" and start being a leader. On our latest episode of “In The Den” podcast, we discussed the importance of partnerships, culture-building and good-to-great growth with Dustin Van Orman, President of Business Development, Any Hour Services in Salt Lake City. It takes more than just capital to be successful—you can have all the money in the world yet still lack true success if the people who support you aren't reliabl...
Feb 23, 2023•47 min•Ep. 202
Are you a small business looking to make big waves? Sometimes, aiming high and thinking beyond the local market gives businesses access to resources they didn’t know were available. But how do you capitalize on that global reach without compromising your close-knit community values? This week In The Den, CJ is teaming up with Karellys Mattos of Nassau National Cable to chat about how to achieve success in the business world. They'll be discussing why having systems and processes in place is impo...
Feb 16, 2023•18 min•Ep. 201
Are you ready to scale up? Twitter offers the chance for businesses to reach customers and hit those sales targets—no matter which industry they’re in! Don’t believe us? This week in The Den, we’re joined by Sam Cameron, Director of Social Media Advertising. We have an exciting discussion lined up about Twitter, the before and after of Elon Musk's time as its owner, and how companies of all sizes can capitalize on the power of Twitter to expand brand awareness and lead-generation opportunities. ...
Feb 09, 2023•12 min•Ep. 200
It's time to unlock the secrets of small business success! Make the most of this week in the Den with Rick Meyers and Jude Martin-Cianfano from the Lower Bucks County Chamber of Commerce! They discuss everything you need to succeed, including business matchmaking and networking tailored specifically to your business so that you can make all the connections you need. In this episode, you can learn why making your business' voice heard is one of the most important steps you can take for success. T...
Feb 02, 2023•25 min•Ep. 199
For home services business owners looking to stay ahead of the competition, building a foundation of solid internal systems and processes is essential for continued growth and profitability in 2023. Investing in the latest tools and technology is something that can no longer be ignored – streamlining processes, capturing data quickly, and creating an effortless customer experience are all key for success. By taking advantage of the advanced technologies available to them now, home service busine...
Jan 26, 2023•12 min•Ep. 198
This week In The Den we have the incredible Sean Michael Crane joining us, and he's sure to rock our world with his inspiring words of growth, leadership, and development. His message is clear: unlock the power of your unstoppable mindset! Be unstoppable in your life. Be unstoppable in your business. Start growing. Start winning. He brings a wealth of mental health and wellness knowledge that will help you break through barriers and make changes now—so you can become better than ever before. Sea...
Jan 19, 2023•51 min•Ep. 197
Google Business Profiles can be the difference between your business flourishing or flopping. Before you spend your marketing dollars—tune into this week’s episode, because In The Den has you covered! Now's the time to get your Google Business Profile set up so you can start filling your pockets with all that cold, hard cash. Get more eyes on your site, direct customers to the information about your business that they need, and create an online presence for customer reviews and updates—all of wh...
Jan 12, 2023•13 min•Ep. 196
It's time to re-imagine the potential of the home services industry—and if you're ready to take your business growth seriously, GutterCon is where your journey starts! This episode of In The Den dives deep into why the GutterCon conference is revolutionizing the home services industry. From discovering the three essential steps that will help you make the most of any conference, to learning why networking opportunities at a conference will boost your business success. Experience firsthand just h...
Jan 05, 2023•43 min•Ep. 195
It's been one wild ride here In The Den this past year! We've explored new ideas, uncovered fresh perspectives and challenged ourselves to think outside the box. From podcasts about the power of mindset shifts, webinars designed to help small businesses expand their reach, to engaging interviews with industry leaders, we've pushed boundaries and ushered in major growth strategies throughout 2022. If that isn't enough to get your heart racing with excitement - just wait till you check out our end...
Dec 29, 2022•10 min•Ep. 194
Get ready for an electrifying episode of In The Den! Join guest hosts Bernie and Jill as they chat with Nilson Silva, the owner of Mastertouch Pools. Nilson’s goal is to reach $300 million in sales, and this business mogul definitely has some lessons to share on what it takes to make a successful business! Tap into the unique knowledge Nilson has gained and use it to your own advantage in understanding how to take your business from four to eight figures! As many successful home service professi...
Dec 22, 2022•32 min•Ep. 193
Are you looking to whip your business into shape? Join CJ Bachmann and Bijan Parvin In The Den and learn how to retain, engage, and make more money for your business! They’ll offer tips on the three pillars to build your marketing on: effective web design, pay-per-click marketing, and customer retention—all building you a robust online presence. Did you know that customer retention should account for at least 30% of any marketing campaign? To make sure you have a leg up on your competitors, disc...
Dec 15, 2022•13 min•Ep. 192
Making decisions is something entrepreneurs don't do enough of. They get bogged down in the details, worried about making the wrong choice. But the truth is, 90% of the decisions you make are instantly forgettable. It's the big ones that matter. The ones that move you forward. The ones that create momentum—and momentum creates revenue. So if you're looking to generate more revenue today, you’re in luck! Judge Graham and Bill Rossell lay out the success roadmap for every entrepreneur, business ow...
Dec 08, 2022•44 min•Ep. 191
To put it simply, the holidays are a make-or-break time for small businesses. If you want to make the most of the season, you need to start planning your holiday marketing NOW. Luckily, we're here to help! This Holiday season, The Den has everything you need to make your small business successful. We've got you covered with advice on everything from making the most of the data you already have to creating fresh material by adding a little sweetness to the old. CJ Bachmann is joined by BJ Bergey,...
Dec 01, 2022•7 min•Ep. 190
Thanksgiving is a holiday dedicated to family, friends, and feasts! It's the season to give thanks for all the blessings in our lives and to spend time with those we care about—but what makes Thanksgiving truly unique is what it means to each individual. Most people spend the holidays with their families and friends and use the opportunity to reflect and be thankful for everything they have. For others, it's simply an opportunity to eat some excellent food! We asked the diverse staff at 1SEO wha...
Nov 24, 2022•4 min•Ep. 189
Mail marketing is enjoying a resurgence in popularity among small businesses thanks to the help of Dave Carroll, Founder of DOPE (Data On Previous Engagement) Marketing. Thanks to Dave’s new approach, this old-school technique is making a comeback, and it's more effective than ever . This week, I sat down with Dave to learn all about how businesses can take advantage of this powerful marketing tool—while revealing new ways to personalize your mailings, how to target your ideal customer, and how ...
Nov 17, 2022•14 min•Ep. 188
Sometimes, In The Den isn’t focused on how to make your business money, but to protect what you’ve built from the ground up . There’s a great deal at stake when it comes to cyber attacks on businesses of all kinds. A single successful attack can lead to the loss of crucial information, substantial monetary losses, and irreparable harm to one's reputation. A cyber attack can even destroy a company beyond repair in extreme situations. Today on In The Den, we have Scott Fcasni from SHOCK I.T. as ou...
Nov 10, 2022•17 min•Ep. 187
Most business owners in the home services industry seek out the most qualified candidates when filling open positions. How can you compete in today's highly competitive job market and still attract and retain top talent? This week, T.J. Butler, the Head of Talent & Culture at 1SEO Digital Agency, joins CJ Bachmann In The Den. T.J. keeps in close contact with many of our home service clients and has guided them through the competitive job market—assisting them with landing the perfect candida...
Nov 03, 2022•11 min•Ep. 186
We're demonstrating to business owners that ANY concept and strategy is better than none, because success inevitably follows action. This week on In The Den, we're talking about how to make millions in business—and our guest, Josh Skolnick, is somebody who knows a thing or two about making money: he's a self-made millionaire who's built several successful businesses from scratch. He's also a franchisor and investor, and he's here to share his best tips for making big money in business. Josh Skol...
Oct 27, 2022•30 min•Ep. 185
You won't find any trite "motivational business speaking" here; instead, you'll find practical advice from entrepreneurs who have already achieved the kind of success you seek in the home service industry. We have a groundbreaking episode coming in this week—because it’s live from the Vertical Track Conference! Lance Bachmann is joined by a stacked expert panel featuring: Tommy Mello, Founder of A-1 Garage Doors & Home Service Expert TJ Hartnett, Founder of Flywheel Coaching Brent Buckley, b...
Oct 20, 2022•33 min•Ep. 184
Are you looking to build a roofing or solar business powerhouse? If so, then RoofCON is the conference for you! This is the #1 no pitch conference that will give you the insight you need to grow your roofing business . Your business can’t afford to miss this opportunity! RoofCON is set for Nov 6th-8th 2022 in Orlando, FL, and in order to get ready for the big event, CJ Bachmann is joined by Jenna Lawson, Director of Events at RoofCON and Roofing.com. Jenna goes into detail about why his roofing ...
Oct 13, 2022•16 min•Ep. 183
Have you picked your wildly important goal (W.I.G.)? Pick the one, and get it done! No matter what stage you're at in your business journey, there's always room to learn and grow by setting new goals and, with some hard work and dedication, achieving them. At the upcoming Service World Expo on October 18-21, 2022, you'll have the opportunity to attend workshops and seminars led by industry experts on a variety of topics, including marketing, processes, procedures, customer service, and more. You...
Oct 06, 2022•29 min•Ep. 182
The Clio Cloud Conference (October 10th - 11th 2022 in Nashville, TN) is an annual event that brings together some of the biggest names in law for three days of intense learning and networking—and don’t forget about all the FUN! If you're in the legal field and want to grow your business, this is one event you cannot afford to miss. You'll learn from the best of the best, gain critical insights into the latest trends, and have a chance to network with others in the profession—and sit in on prese...
Sep 29, 2022•16 min•Ep. 181
Could your business be making more money? The obvious answer is yes, s o why aren’t you doing everything you can to make that happen ? Get the tools you need to build a better business at this year's Vertical Track conference. You’ll have the opportunity to network with some of the most successful home service business owners in the world who will share their secrets for making over 100 million dollars. THE Home Service Expert Tommy Mello stopped by to share why his Vertical Track conference wil...
Sep 22, 2022•21 min•Ep. 180
Teams are essential to the growth and success of our businesses. They help us provide support, generate new ideas, and hold us accountable. A successful team is one that is focused on its goals, communicates effectively, and works together towards a common goal. The Nexstar Super Meeting is a great opportunity for home service business owners to learn and build a network of like minded business professionals to support them on their journey to growth. This four-day event offers educational semin...
Sep 15, 2022•30 min•Ep. 179
Widely renowned business coach and mentor Sean Castrina joins Lance Bachmann for a one-on-one breakdown of how to wrestle with entrepreneurship. Sean has been a fighter for years, overcoming addiction and adversity all the way to where he is now — an owner of over 20 businesses and a serial entrepreneur powerhouse! It’s time for your business to conquer the world. Join us this week to learn what your company needs to focus on — change your approach and start making more money! #DigitalLion #InTh...
Sep 08, 2022•30 min•Ep. 178
In business, you have to be constantly hustling, making decisions, and taking risks—but that's what makes it so rewarding. The moment you stop challenging yourself is the moment you'll start falling behind. Want more insights on growing your business through decision-making and risk-taking? Tune into this week’s episode where Bill Rossell interviews Ismael Valdez, owner, and founder of NexGen HVAC & Plumbing, one of the biggest providers in the nation! Ismael breaks it all down for you—provi...
Sep 01, 2022•45 min•Ep. 177
Your brand is just as important as your bottom line, and a GOOD brand can actually be the difference between your business making $1 million or $10 million in revenue. Today, we’re talking shop with the master of brand creation and design, Dan Antonelli, President of KickCharge Creative! Dan shares all the answers you need to create a powerful, long-lasting impact across your service area with a brand that will stand the test of time. Don’t miss this episode! #DigitalLion #InTheDen #Podcast #Gro...
Aug 25, 2022•35 min•Ep. 176
Are you ready to see some REAL revenue growth in your home service business this year? Tom Howard knows a thing or two about how to aggressively grow a home service business. After all, he took his own from $1 million in revenue to an impressive $30 million in just a few years. Vice President of Customer Experience at ServiceTitan, Tom is the liaison between all the teams that oversee each client’s success — which then matches the needs of each client with ServiceTitan’s capabilities. If you are...
Aug 18, 2022•46 min•Ep. 175
What can you do to ensure that your employees are happy? Provide regular training opportunities that focus on delegation skills, mindset training, and future leaders' development. This week, CJ Bachmann is joined In The Den by Heather Sadorf, VP of Staff Development at 1SEO Digital Agency. Heather created the 1SEO Training Academy—a program that not only helps keep employees sharp and engaged but also empowers them to take on more responsibility and leadership roles within the company. Whether y...
Aug 11, 2022•16 min•Ep. 174
your business? Business owners often don't realize the true power of social media and often get frustrated when results aren't instant. What they DON’T realize is how social media is a long-term game and requires patience and consistency to see real results. This week In The Den, I sat down with our very own Kyrus Keenan Westcott — our resident social media and digital marketing expert. We explored what most business owners are doing wrong when it comes to social media — and how they're leaving ...
Aug 04, 2022•20 min•Ep. 173
