Heidi is the go-to resource for hundreds of thousands of parents and educators on TikTok and Instagram, and she leads a membership where she shares resources and trainings on the Science of Reading. In this episode, Heidi talks to us about how she's built a successful business by following her own instincts. Heidi tells the story of how she put herself out there even when faced with criticism and push back, and how she used that push back to create more content and find the exact right resources...
Sep 25, 2023•30 min
This is the first time on this podcast that we've done a deep dive into brand partnerships, UGC, and affiliates. This income stream helped Rebekah supplement her teaching income and eventually led her to her full-time job in edTech. She drops all the tips for getting started with partnerships, even if you don't have a large following. She also shares how to keep building your personal brand to welcome new opportunities you might not have otherwise seen coming! Follow Rebekah on Instagram (@Rebek...
Jun 05, 2023•34 min
Laura posted an IG story the other day saying she was having a pinch me moment because she's running her own business, writing a children's book, launching a new online program, feeling like she's winning motherhood, sharing her authentic, unfiltered life with 122k strangers that feel like besties, and is the strongest she's felt mentally and physically. She started this journey in 2019, and in this episode she walks us through exactly how she ended up here today, including her successes and her...
May 22, 2023•50 min
Megan has a large following on Instagram that still feels like a tight-knit community thanks to a few of her authentic marketing strategies. We love her impact-driven focus for her business, and how she uses her community to get feedback and ideas for her products. Megan talks about a few of her strategies for staying in touch with her audience, how she finally decided to monetize her expertise, and what it's been like to grow her following with perfectionism and comparison by her side. After li...
May 08, 2023•44 min
Asia Hines from The Sassy Teacher gives us the scoop on how she went from only publishing free resources to figuring out a marketing strategy and showing up as her authentic self online. Asia helps us understand how to use both TikTok and Instagram to show up for your people and share your experiences and expertise, even if you're terrified to get started. She drops all the tips on how to show up consistently on Instagram to connect with your community and chats about the importance of balancing...
Apr 24, 2023•40 min
Caitie shares how she decided it was time to start her online business, and how she decided on the topic she'd talk about online. She dives deep into the parts of her business that weren't working for her, and she shares how one thing led to another to bring her full circle into an online business that feels very authentic to who she is. Yes, Caitie had a major pivot in her business very recently when she came to work for PopPD as our marketing lead, and she's giving us a look behind the curtain...
Apr 11, 2023•41 min
In this first episode of the BRAND NEW podcast "That Teacher" (formerly the Teacher Hustle Podcast), you'll hear what Alissa has been up to this last year, and you'll meet the co-founder of her new company, PopPD. You'll hear the story of how they found a path to leadership beyond the classroom, and how you can, too! Important Links: PopPD - A peer learning platform for K12 educators! PopPD Coach Waiting List PopPD Podcast Community - The community space for all listeners of That Teacher Podcast...
Mar 20, 2023•43 min
Welcome to the podcast for anyone who has been known as "That Teacher". That teacher who is always dreaming up new ideas... That teacher who has an Instagram account... That teacher who goes on TikTok to share the latest teaching trends... That teacher who isn't afraid to try new things... If you're an educator who's been looking for something MORE... More opportunities to lead, grow, and inspire others... We're here to show you the newest pathways to leadership for modern educators. This is a p...
Mar 17, 2023•1 min
Yes, this is the LAST episode of The Teacher Hustle Podcast. BUT... this isn't goodbye! We can still hang out over on Instagram, on my YouTube channel, and inside all of my programs. Thank you for being a loyal listener, and please connect with me in one of these ways: Connect on Instagram Watch on YouTube Join Teacher Hustle University (Members' Only Podcast!!) Join Course Creator's Intensive This is a public episode. If you would like to discuss this with other subscribers or get access to bon...
May 16, 2022•29 min
In today’s episode of the Teacher Hustle Podcast, I'm answering the most frequently asked questions I receive about creating an online course. So many of you send me dms on Instagram , or you're in my program, Course Creator's Intensive , and you have some really great questions that are getting in the way of putting that idea that you have out into the world. It's easy to let perfectionism, indecision, or some of the other unknowns of course creation stop you from taking the leap, but creating ...
May 02, 2022•26 min
In today’s episode of the Teacher Hustle Podcast, I'm sharing how I make money in my business. This was inspired by a question that came through my Teacher Hustle University community. We're talking about how and when to hire, how to build up your programming and product suite, how to optimizing your time so you don't have to work 60-hour work weeks, build multiple streams of income, and more! So let's get into it... Episode-At-A-Glance (3:05) How did you know to hire (and who)? (8:10) How I kne...
Apr 18, 2022•25 min
In today’s episode of the Teacher Hustle Podcast, we're taking you behind the scenes of Teacher Hustle University to talk about Email Sequences. Teacher Hustle University is the coaching experience for teacher business owners who want to build sustainable businesses through simple, effective marketing strategies. This month inside THU, we had a live workshop on how to set up email sequences. Our members say that these monthly workshops are worth the value of the coaching experience alone -- and ...
Mar 21, 2022•35 min
In today’s episode of the Teacher Hustle Podcast, I’m rounding up my top 5 tips for teachers just starting out in business. These tips are compiled from past episodes and are especially important for early-stage business owners. So if you're new to the marketing and business world, or want to refresh on the basics, this one's for you! You'll get mindset and strategy advice from me, as well as other past guest experts. Oh, and there's a special gift for you at the end, so stay tuned! LINKS FREE S...
Feb 28, 2022•35 min
I have been keeping a secret for the past couple of months and I am about to reveal it to you. Today on the podcast, I'm chatting with my friend, Megan Kensington, and we'll find out in a minute what she has to do with a special announcement. Megan is The Course Designer on Instagram . She helps entrepreneurs reimagine the programs they've already created. She's an expert in all things, curriculum and course design, but she doesn't just help by making things look pretty inside your course. She b...
Feb 14, 2022•43 min
This month in the magazine and on the podcast, we’re talking about the key things you need to know about creating a Knowledge Product. You’ll learn about if a Knowledge Product is right for you to create and sell, how to do it, and I’ll even be making a seriously exciting announcement on the next podcast that has to do with Knowledge Products. This is an announcement that I believe is going to impact education in a major way, so stay tuned! Be sure to grab your copy of this month's Companion Mag...
Jan 31, 2022•32 min
Today, I'm sharing a special New Year's Q&A episode where we'll talk about imposter syndrome, course creation, wanting to quit, combating burnout, favorite fries, and so much more! I thought for January, it might be nice to just take a pause and reflect on some of the questions I got over the past year to make sure that you have all the answers you're looking for and also to have a little fun. I asked in my Instagram stories and in the Facebook group of Teacher Hustle University if anyone ha...
Jan 17, 2022•35 min
On this month's magazine and podcast episode, we’re focusing on how to choose the right supports to grow your business in 2022. Think through what investments you’re making in your business, how you’re choosing mentors, what’s on your to-do list, and what mindset blocks you’re working through. Choosing our focus in each of these areas will help us stay on track for growth all year long. Episode-At-A-Glance (1:58) Goal-Setting Reflection Questions & Journaling for 2022 (6:30) How to make 2022...
Jan 03, 2022•43 min
Today, my good friend, Laura Beam, is diving into all the things sustainable marketing strategy and self-care strategy for business owners. We talk about how to make social media marketing manageable, setting boundaries, how to make space for your health in your busy life -- basically all things self-care and business. We even give you a sneak peek behind the curtain of THU and what we've been working on from a marketing perspective. Laura is a social media and digital marketing strategist for m...
Dec 20, 2021•55 min
Today we're walking through an end-of-year reset for your online business, minimalist marketing style! This is the perfect time to reflect, reevaluate, and set goals. Before we go propelling ourselves into a new year with NEW ideas, NEW goals, and NEW routines, we need to ELIMINATE. In this month’s magazine-style podcast episode, we're focusing on what wasn’t worth our time in the past year and say goodbye to the things that just didn’t work for the new year. You'll also get the inside scoop on ...
Dec 06, 2021•30 min
In today's magazine-style podcast episode, we're talking about how to start building your legacy today with impact goals. I'm going to give you quick action steps you can take to start to define your values and implement into your day-to-day decisions and choices. Defining your values also helps you re-route and recalibrate when you get lose your way, so that you can use them as a North Star to help you stay aligned and get back on track. After that, I'm diving into some Listener Q&A around ...
Nov 15, 2021•22 min
One of my biggest inspirations in business and mindset is Amy McLaren, author of Passion to Purpose , and today I'm sharing some key takeaways from her podcast episode about getting out of your comfort zones, overcoming self-doubt, and taking action on the things you love. Amy and her husband, Stu McLaren, are two of my biggest influences in business, entrepreneurship, integrity, and how to use your passion to make an impact. I especially identify with Amy, because she has a background in teachi...
Nov 01, 2021•1 hr 4 min
Get your notebook out, because today master brand strategist, Amber Williams, is sharing her top secrets for creating an unforgettable brand. You'll learn how to create your brand message, your brand promise, and get clarity around how you want to show up in the online space. If you've been listening to me long enough, you know that I am a part of Amber Williams' team helping her to develop her programs and now she's on the Teacher Hustle Podcast! Amber Williams helps elevated beauty brands find...
Oct 18, 2021•1 hr 10 min
In this week's magazine-style podcast episode, I'm talking about ways you can use audio and video content marketing trends to grow your audience. More specifically, I'm focusing on two things: Short-form video like TikTok and Reels on Instagram, and podcasting. The trends around how people consume content are continuing to change and it's important to stay up-to-date on the best kinds of content you can create to attract new audiences and make sure you're staying relevant to the people you wa...
Oct 02, 2021•40 min
Megan Hale is a Business Strategist & Money Mentor for freedom-driven entrepreneurs ready to step into #feelgoodmoney & create sustainable, aligned business growth. Her work is focused on helping you take leap after quantum leap by building a rock solid foundation in your business that taps into 4 key layers of FLOW; your offer flow, cash flow, marketing flow, and energy flow. As a former psychotherapist with a soulful perspective & certified in Profit First®, she brings rich busines...
Sep 20, 2021•38 min
It’s a bird… it’s a plane! No… it’s the Teacher Hustle Podcast Season 3… and it’s actually A MAGAZINE?! Yep. No need to adjust your screen. This podcast will sound and feel a lot like a magazine. You can expect bite-sized snippets of tips, listener Q&A, lightning round interviews and more. Best of all, there’s an ACTUAL magazine you can get your hands on! Inside, you’ll find bonus content like Alissa’s take on a hot marketing topic, wellness tips, a challenge, journal prompts, an interview w...
Sep 06, 2021•28 min
As we wrap up this season, I have a few confessions to make, and this is the episode where I’m coming clean. Tune in to find out how I’ve been fooling you on this podcast, and what the future holds for the Teacher Hustle brand. Join my free masterclass here: https://www.alissamcdonald.com/masterclass Want to stay in touch over the summer? Connect with me on Instagram @teacherbynaptime ! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus epis...
May 31, 2021•16 min
I received an e-mail from a teacher who asked if I could chat about how to best use your summer to get ahead in your business. I loved this question, and my thoughts are in this episode! Set your Big 3 for the summer - and keep it light! (1) Learn something new (2) Create a new product line, bundle, offer, or service (3) Catch up on your marketing with content creation and organization Links: Content Creation Hub Engage with Email Course & Vault Free Marketing Masterclass for Teachers This i...
May 24, 2021•15 min
If you have been thinking about launching a course, a membership, a workshop, a mini course, or any other program to teach people about your area of genius, this is the episode for you. I’m going to walk you through your next steps to get your idea out into the world. We will go over: Identifying your passion topic Finding your target audience Communicating the purpose of your program Planning how to get this information out to people Selecting a launch date Choosing a platform to host your prog...
May 17, 2021•22 min
Megan Kensington, AKA The Course Designer, is the course content bestie you’ve been looking for. Megan knows a thing or two about how to organize and structure the ideas you have to share with the world, and she’s sharing exactly how we can create quality content for our courses, workshops, memberships, or professional development trainings. Do you have an idea for a course or a membership? Apply for Alissa's group coaching program! LINKS: Megan's website Follow Megan on Instagram This is a publ...
May 10, 2021•51 min
You’re going to love this interview with my Launch Coach, Chelsea Wallace! I connected with Chelsea because I was experiencing launch burnout. I was dreading launches because getting visible, going live, and talking about myself totally zaps my energy. Chelsea helps business owners have a profitable launch without the burnout, and she helped reimagine my launch into a week I could look forward to. If you’re getting ready to launch a course or a membership or you have a TPT sale coming up, and yo...
May 03, 2021•56 min
