The Easy Segment Trick You're Missing
Jul 15, 2025•11 min•Ep. 7
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Episode description
Stephanie Charon, Postscript's unofficial Chief Entertainment Officer, walks you through how to message your buyers vs prospects, plus how to get granular for even better results. We cover: - Why segmentation isn’t optional if you want better ROI - The easy buyer vs. prospect split that moves the needle - How to tailor messaging for one-time buyers vs loyal customers Hit subscribe, ring the bell, and get ready to up your SMS game.
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