Text Back

Postscript•postscript.podbean.com

Text Back is a short weekly marketing show from Postscript that helps ecommerce brands make more money with SMS. Each week, Postscript experts break down a simple strategy that you can put into practice right away. Level up your SMS program and unlock more revenue with the channel that outperforms every other. New episodes drop weekly!

Last refreshed: July 17th, 2025 at 3:11 PM ⓘ

Follow this podcast in the Metacast mobile app to refresh it and see new episodes.

Follow on

Apple Podcasts

Spotify

RSS

Podcasts are better in Metacast mobile app

Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

The Easy Segment Trick You're Missing

Stephanie Charon, Postscript's unofficial Chief Entertainment Officer, walks you through how to message your buyers vs prospects, plus how to get granular for even better results. We cover: - Why segmentation isn’t optional if you want better ROI - The easy buyer vs. prospect split that moves the needle - How to tailor messaging for one-time buyers vs loyal customers Hit subscribe, ring the bell, and get ready to up your SMS game.

Jul 15, 2025•11 min•Ep. 7

How to Turn FAQ's Into Revenue

Learn how to use FAQ campaigns in SMS marketing to proactively answer your customers’ top questions, especially for higher-value products. Pulling real customer FAQs into targeted SMS sends can reduce hesitation, ease the burden on your CX team, and boost conversions from prospects who are close but not quite ready to buy. If you want a simple, low-lift strategy that every brand can implement right now, this one’s for you.

Jul 08, 2025•4 min•Ep. 6

Why SMS Quizzes Work: More Replies, More Revenue

Postscript strategist Tyler Fernandez shares how interactive SMS campaigns like trivia, quizzes, and even word searches can supercharge subscriber engagement and drive real revenue. Learn how the right kind of gamification can move your list from unengaged to ultra-responsive.

Jul 01, 2025•14 min•Ep. 5

5 SMS Campaigns Every Brand Should Try (Pt. 2)

Postscript strategist Ebun returns to talk about how SMS and customer reviews are a powerful combination. Whether you feature positive reviews in campaigns to push hesitant buyers over the finish line or use post-purchase automations to field net-new reviews via text, every brand should be incorporating reviews into their SMS strategy.

Jun 24, 2025•6 min•Season 1Ep. 4

5 SMS Campaigns Every Brand Should Try (Pt. 1)

Planning your SMS calendar can feel like throwing darts. In this episode, Postscript strategist Ebun Aribido breaks down the five types of campaigns every ecommerce brand should rotate through, and how a single text about spoons sparked one of the highest reply rates she’s ever seen.

Jun 17, 2025•11 min•Season 1Ep. 3

How to Create a High-Converting Popup

Most ecommerce popups leave money on the table. In this episode, Postscript’s Principal List Growth Strategist, Bryan Dickey, breaks down the exact tactics top Shopify brands use to turn their popups into high-converting, revenue-driving machines. We cover: The difference between Onsite Opt-In and traditional Double Opt-In Why email-first popups might be killing your SMS performance The #1 metric brands should focus on when measuring popup success How to use intro screens and custom properties t...

Jun 09, 2025•10 min•Season 1Ep. 1

How to Build a Loyalty Program Using Only SMS

Want to launch a Loyalty Program without adding another platform to your stack? In this episode, we show you how to build a Loyalty Program using just SMS - no apps, no logins, no headaches for your customers. Join Kara Morin, Senior Customer Success Manager at Postscript, as she shares strategies that top ecommerce brands use to reward repeat customers and drive retention without a traditional loyalty platform. From automated order-based rewards to segmented VIP campaigns, Kara walks through ho...

Jun 05, 2025•8 min•Season 1Ep. 2

For the best experience, listen in Metacast app for iOS or Android