Visible World CEO Seth Haberman on Addressable Advertising
Apr 27, 2009•1 hr 3 min
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Episode description
Visible World CEO, Seth Haberman, is here to speak to InteractiveTV Today's editor-in-chief, Tracy Swedlow, about important developments in the Addressable Advertising industry. Specifically, discussion covers why it's such an important topic now; whether trust can exist between the cable industry and the broadcasters through Canoe Ventures; the rise of online auctioning of ad units; how interactive advertising will work with addressable advertising - good and bad. Read more news, set up your own blog and profile, access screenshots and videos at http://www.itvt.com
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