Televisionation: Chris Maccaro on Beachfront Media’s New Pod-Bidding Solution for CTV
Aug 18, 2020•20 min
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Episode description
ITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.
This episode features Chris Maccaro, CEO of Beachfront Media, a company which has evolved from being a supply-side platform to a technology provider for connected-TV advertising, and which recently launched a Pod-Bidding solution for CTV. Among other things, Maccaro describes the new solution; explains why the Covid-19 pandemic has increased the importance of automated/programmatic advertising and consequently led to a need for more sophisticated pod-management solutions; and casts light on Beachfront’s strategic objectives going forward.
(Note: We will be producing our first virtual TVOT show, September 8th, 9th and 10th! http://tvotshow.com
This episode features Chris Maccaro, CEO of Beachfront Media, a company which has evolved from being a supply-side platform to a technology provider for connected-TV advertising, and which recently launched a Pod-Bidding solution for CTV. Among other things, Maccaro describes the new solution; explains why the Covid-19 pandemic has increased the importance of automated/programmatic advertising and consequently led to a need for more sophisticated pod-management solutions; and casts light on Beachfront’s strategic objectives going forward.
(Note: We will be producing our first virtual TVOT show, September 8th, 9th and 10th! http://tvotshow.com
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