Radio ITVT: Televisionation: Vicki Lins, President and CEO, CTAM
Apr 16, 2020•37 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.
This episode features Vicki Lins, President and CEO of the Cable & Telecommunications Association for Marketing (CTAM).
Among other things, Lins discusses CTAM’s mission and work; shares her thoughts on how the organization will evolve going forward; explains how the Covid-19 pandemic is changing viewer behavior; and tells us why she feels that the TV industry is proving to be particularly nimble in addressing the challenges posed by the pandemic.
(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)
This episode features Vicki Lins, President and CEO of the Cable & Telecommunications Association for Marketing (CTAM).
Among other things, Lins discusses CTAM’s mission and work; shares her thoughts on how the organization will evolve going forward; explains how the Covid-19 pandemic is changing viewer behavior; and tells us why she feels that the TV industry is proving to be particularly nimble in addressing the challenges posed by the pandemic.
(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)
For the best experience, listen in Metacast app for iOS or Android