Interview: Ensequence's Peter Low and National Geographic's
Apr 15, 2013•21 min
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Episode description
Interview: Ensequence's Peter Low and National Geographic's Brad Dancer on National Geographic's Single-Screen Interactive TV Deployment on Dish Network
--Over a Six-Month Period, Viewers who Used National Geographic's "Sunday Night Interactive" Features Spent 25% Longer on the Channel
Last week (see the article published on itvt.com, April 10th), National Geographic Channel announced that the Ensequence-powered single-screen interactive TV features--including polls, trivia, previews and more--which it offers during primetime on Sunday nights on Dish Network, had proved so successful that it now intends to expand those features to additional programs and distribution channels. According to the network, between August 2012 and January 2013, viewers who used the ITV features spent 25% more time engaged with its programming than those who didn't.
In this recorded interview, Ensequence president and CEO, Peter Low, and Brad Dancer, SVP of audience and business development at National Geographic Channels, discuss the reasons behind the success of National Geographic's "Sunday Night Interactive" deployment on Dish, and outline their plans to expand it.
--Over a Six-Month Period, Viewers who Used National Geographic's "Sunday Night Interactive" Features Spent 25% Longer on the Channel
Last week (see the article published on itvt.com, April 10th), National Geographic Channel announced that the Ensequence-powered single-screen interactive TV features--including polls, trivia, previews and more--which it offers during primetime on Sunday nights on Dish Network, had proved so successful that it now intends to expand those features to additional programs and distribution channels. According to the network, between August 2012 and January 2013, viewers who used the ITV features spent 25% more time engaged with its programming than those who didn't.
In this recorded interview, Ensequence president and CEO, Peter Low, and Brad Dancer, SVP of audience and business development at National Geographic Channels, discuss the reasons behind the success of National Geographic's "Sunday Night Interactive" deployment on Dish, and outline their plans to expand it.
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