ITVT is pleased to present an audio recording of the TVOT SF 2019 session, "AVOD, OTT and Incremental Audiences." The session was described in the show brochure as follows: "With linear views on the decline, OTT, VOD and social-video advertising are offering advertisers better targeting, more prominent exposures and a less distracted audience. But the fragmented inventory, technical infrastructures, measurement issues and threats of fraud pose real problems for programmers, sales teams and adver...
Sep 24, 2019•42 min
ITVT is pleased to present an audio recording of the TVOT SF 2019 session, "Understanding the FAST Ecosystem." You can find all sessions from TVOT SF 2019 available to download HERE: The session was described in the show brochure as follows: "Multichannel, free ad-supported television services (FASTs) have been experiencing rapid growth in recent months, whether as an alternative or as a supplement to pay-TV: for example, one company in this space (and represented on this panel) claims to have e...
Sep 19, 2019•1 hr 9 min
ITVT is pleased to present an audio recording of the TVOT SF 2019 fireside session, "Google and the Future of Local TV News." The session was described in the show brochure as follows: "Columbia Journalism Review published a paper coining the phrase 'news deserts' for those areas where local newspapers have closed across the country and left no newspaper covering local issues. What this study doesn't address are all of the local TV and radio news outlets that are serving these local communities....
Sep 17, 2019•25 min
ITVT is pleased to present an audio recording of the TVOT SF 2019 keynote session, "Distribution Fireside." The session was described in the show brochure as follows: "This session will feature a deep-dive conversation about the content distribution landscape during a time of digital disruption. It will identify challenges and opportunities, explore how programmers and distributors can best work together and navigate the ecosystem, and examine how technology platforms are keeping up with the rac...
Sep 04, 2019•28 min
Steve Reynolds is President of Imagine Communications, a provider of multiscreen-video and ad-management solutions to numerous broadcasters, networks, operators and enterprises around the world (the company claims that nearly half of the world's video channels traverse its products). In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Reynolds discusses the company's extensive work in the ATSC 3.0 space, and why he believes the new standard is so important to the industry.
Aug 28, 2019•45 min
ITVT is pleased to present an audio recording of the TVOT SF 2019 session, "How Television Can Survive and Thrive." While we are making the recording available free of charge, you can also purchase a transcript of the session here: https://gumroad.com/l/Hcjgj The session was described in the show brochure as follows: "It's no secret that traditional commercial television is facing an existential threat from online media, from VOD services such as Netflix and Amazon Prime Video, and from other em...
Aug 20, 2019•27 min
ITVT is pleased to present an audio recording of the TVOT SF 2019 session, "How Attribution Will Change Not Only Advertising, but TV Itself." While we are making the recording available free of charge, you can also purchase a transcript of the session here: https://gumroad.com/l/uVbca The session was described in the show brochure as follows: "As the science of attribution--the ability to gain insight into the relationship between advertising spend and outcome--advances, it is of course transfor...
Aug 15, 2019•21 min
The CEO of Clicktivated says that consumers are now used to clicking and touching, and that is why the market is ready for another try at shoppable video. Find out how his company plans to capitalize on the opportunity. Chris Roebuck, Founder, and CEO of Clicktivated joined us this week to discuss how his company is making it easier than ever to enable interactive features in any video. A full transcript of the interview is available for a nominal fee. Chapter 1: What is Clicktivated (1:00) “Cli...
Aug 05, 2019•33 min
ITVT is pleased to present a free audio recording of the TVOT SF 2019 session, "Addressable TV Leaders Roundtable." While we are making the recording available free of charge, you can also purchase a transcript of the session, for a nominal fee ($35), here: https://gumroad.com/l/DZVLMB The session was described in the show brochure as follows: "According to the Video Advertising Bureau, spending on addressable TV advertising will rise to $3.3 billion next year, and 55% of advertisers who are cur...
Jul 25, 2019•48 min
Randa Minkarah is Co-Founder and COO of Transform, Inc., a company that offers a machine-learning and artificial intelligence (ML/AI) platform for video, which it bills as answering the fundamental questions of why audiences connect, react and engage. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Minkarah discusses the origins of Transform, how the company leverages ML/AI to provide studios, networks and local broadcasters with insights into how audiences are responding to...
Jul 10, 2019•42 min
In this discussion with Hub Research’s Jon Geigengak, we discuss what people’s TV bundles look like today. We also dig into what makes people happy about their bundle, what makes them sad, and what it tells us about Disney+ prospects when it releases in November. Chapter 1: About TVOT San Francisco (0:30) There will be some great fireside chats and panels at this year’s TV of Tomorrow Show in San Francisco on June 12th and 13th. For example, Colin will discuss the evolution of the TV viewing exp...
Jun 04, 2019•37 min
Steve Shannon is CEO of Tetra TV, a connected-TV advertising network that he launched last month with fellow former Roku executive, Jim Lombard. The company bills itself as pooling ad inventory from over 100 top streaming video channels, in order to deliver DAI-enabled targeted campaigns across a range of streaming platforms, including Apple TV, Chromecast, Amazon Fire TV, Roku, Sony PlayStation and Microsoft Xbox, as well as smart TVs from Samsung, Vizio, Sony and LG. In this recorded interview...
May 23, 2019•36 min
ITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "A Data Star Is Born..." The session was described in the show brochure as follows: "While the European General Data Protection Regulations (GDPR) have forced many of us to take a hard look into how we use data, in more cases than not, the fundamentals are the same in a post-GDPR world. People are using data in the right way that is not only providing the consumer with a better experience, but also providing advertisers ...
Apr 26, 2019•47 min
Lindsay Stewart is co-founder and CEO of Stringr, a company which operates a video marketplace that allows media organizations to source custom footage from a network of around 75,000 amateur and professional videographers around the US. Earlier this month, the company launched livestreaming capability. In this recorded interview with ITVT editor-in-chief, Tracy Swedlow, Stewart explains how and why she started Stringr; how the company manages its videographers and ensures the quality of their c...
Apr 18, 2019•28 min
Jason George is CEO of interactive TV/audience participation company, Telescope. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, he talks about Telescope's work enabling audience participation for "American Idol" for the past 17 years; other "engagement" experiences the company has developed for a range of broadcasters and brands; the significance of the recent "re-emergence" of interactive TV (as evidenced by Netflix's "Black Mirror Bandersnatch" and other projects); intera...
Apr 10, 2019•46 min
ITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "ATSC 3.0 Gains Momentum." The session was described in the show brochure as follows: "This session will bring together representatives of the station groups, industry organizations, government bodies and technology providers that are driving the development and implementation of ATSC 3.0, in order to provide an update on the status of the transition to the new standard, predict the timeframe for its roll-out, share less...
Mar 28, 2019•53 min
ITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "The Attribution Effect: How Advanced ROAS Analysis Will Change More than Just Media Buying" The session was described in the show brochure as follows: "Attribution, though still in many respects in an early stage of evolution, is transforming how advertising is bought and measured, as well as valued. But as the ability to more accurately understand the impact of spend versus outcome advances, and as television advertisi...
Mar 22, 2019•21 min
ITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "Envisioning the Evolution of the TV UX." The session was described in the show brochure as follows: "This session will identify the new developments--in technology, UI/UX design, our viewing habits and even the way we live--that will have the greatest impact on television's user experience, and will attempt to envision the exact nature of this impact. It will also debate which--if any--of these developments have been ov...
Mar 13, 2019•40 min
New data shows antenna TV use is on the rise, particularly among people already watching Internet TV. ATSC 3.0 promises to bring broadcast TV into the Internet family. When will it arrive? Tim Hanlon, CEO of the Vertere Group, joins us this week as we look at the present and future of TV broadcasting in America. Chapter 1: Britbox arrives in the UK (1:30) Britbox, a collaboration between the BBC and ITV in the UK, has been very successful netting over a half-million US subscribers. Now the servi...
Mar 01, 2019•38 min
ITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "Machine Learning and Artificial Intelligence for the OTT Universe." The session was described in the show brochure as follows: "Machine learning (ML) and artificial intelligence (AI) have progressed in the past year to become a leading feature of virtually every major equipment vendor in the professional video industry, from capture to post-production to stream analysis. The value of systems that can perform sentiment a...
Feb 27, 2019•48 min
Field Garthwaite, CEO of IRIS.TV discuss how the company leverages data and AI to help companies optimize the performance of their video assets. Chapter 1: About iris.tv (1:30) Field Garthwaite, CEO of iris.tv, talks about how his company is a video personalization and programming platform. It is like a brain sitting atop a client’s infrastructure that closes the loop between video performance and provider optimization. Chapter 2: How AI can help with processing the data (3:00) Chapter 3: How to...
Feb 24, 2019•34 min
Jana Henthorn is CEO of The Cable Center, an organization which describes its mission as "tell[ing] the story of the cable industry, highlighting for the global community the significant contribution made to technology, society and culture." In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Henthorn discusses this mission and how it will evolve going forward; describes the work of The Cable Center's "Intrapreneurship Academy" and the organization's C5 (Cable Center Customer Ce...
Feb 20, 2019•40 min
ITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "Scaling Advanced Television" The session was described in the show brochure as follows: "While Advanced Television--both addressable and audience-buying--is being leveraged far more now than ever before, it will need to scale considerably before it accounts for the majority of national TV advertising. This session will feature a frank discussion between multiple parts of the audience-buying ecosystem, in order to identi...
Feb 13, 2019•45 min
ITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "Networks Embracing Digital Innovation." The session was described in the show brochure as follows: "This session will explore the ways in which networks are embracing distribution of their programming on digital platforms, as well as using those platforms to supplement, enhance and market that programming. Panelists will address such questions as: Which digital platforms and media are they currently extending their bran...
Jan 25, 2019•43 min
Netflix’ first interactive show Black Mirror: Bandersnatch has made quite a splash. It has already attracted a lawsuit. How did the story work, what was the experience like, and can the approach be used elsewhere? In this episode of "T Time," Tracy Swedlow (Radio ITVT) and Colin Dixon (nScreenMedia) discuss Black Mirror: Bandersnatch with interactive TV expert Nick DeMartino. Chapter 1: About Bandersnatch (1:45) Chapter 2: Some completely new approaches by Bandersnatch creator (5:40) Chapter 3: ...
Jan 17, 2019•27 min
We're pleased to present another episode of "T Time," a regular podcast featuring news and analysis of the latest developments in advanced TV and video. A joint project between ITVT and nScreenMedia, "T Time" is hosted by ITVT's Founder and Editor-in-Chief, Tracy Swedlow, and nScreenMedia's Founder and Chief Analyst, Colin Dixon. In this week's episode, we review TVOT NYC 2018, which took place last week at the SVA Theatre in Manhattan's Chelsea district. In addition, we discuss the future of sm...
Dec 14, 2018•34 min
A joint project between ITVT and nScreenMedia, "T Time" is hosted by ITVT's Founder and Editor-in-Chief, Tracy Swedlow, and nScreenMedia's Founder and Chief Analyst, Colin Dixon. On "T Time" today... How do you build a production studio to deliver content to passionate anime fans in direct-to-consumer services? Margaret Dean, Head of Crunchyroll Studios, tells us how staying true to the genre is key. Chapter 1: Why join Crunchyroll now? (1:40) Chapter 2: Producing content with and for a close co...
Nov 12, 2018•27 min
We're pleased to present another episode of "T Time," a regular podcast featuring news and analysis of the latest developments in advanced TV and video. A joint project between ITVT and nScreenMedia, "T Time" is hosted by ITVT's Founder and Editor-in-Chief, Tracy Swedlow, and nScreenMedia's Founder and Chief Analyst, Colin Dixon. On "T Time" today, WarnerMedia announced it would shutter FilmStruck at the end of November. We discuss the decision and why it might have been a mistake. We also inter...
Nov 01, 2018•35 min
We're pleased to present another episode of "T Time," a regular podcast featuring news and analysis of the latest developments in advanced TV and video. A joint project between ITVT and nScreenMedia, "T Time" is hosted by ITVT's Founder and Editor-in-Chief, Tracy Swedlow, and nScreenMedia's Founder and Chief Analyst, Colin Dixon. In this episode, we discuss how Netflix is conflicted about competition and may be engaged in racial profiling. NBCU Sports delivers a $69.99 Snow Pass. New fitted AR g...
Oct 24, 2018•36 min
In this, the latest in a series of interviews with the winners of the Awards for Leadership in Interactive Television (which were presented last June at TVOT SF 2018), Sherry Brennan, SVP of Distribution at Fox Networks Group, discusses her work--which, among other things, includes evaluating and selecting the digital platforms over which that organization distributes its programming. (Note: Sherry Brennan will be one of 100+ leading TV, video and advertising industry figures speaking at TVOT NY...
Oct 17, 2018•35 min
