We're pleased to present another episode of "T Time," a regular podcast featuring news and analysis of the latest developments in advanced TV and video. A joint project between ITVT and nScreenMedia, "T Time" is hosted by ITVT's Founder and Editor-in-Chief, Tracy Swedlow, and nScreenMedia's Founder and Chief Analyst, Colin Dixon. In this week's episode, we talk about Colin's trip to Videoscape in London on October 10th, where he interviewed John Armah, COO of Marquee TV. Tracy and Colin break do...
Oct 16, 2018•32 min
In this, the second of a series of interviews with the winners of the Awards for Leadership in Interactive Television (which were presented last June at TVOT SF 2018), Harold Geller, Executive Director of Ad-iD, the organization behind the eponymous industry standard for identifying advertising assets across all media platforms, discusses the organization's work, explains its importance, and outlines its roadmap for the future. (Note: Harold Geller will be one of 100+ leading TV, video and adver...
Oct 12, 2018•16 min
In this, the first of a series of interviews with the winners of the Awards for Leadership in Interactive Television (which were presented last June at TVOT SF 2018), Jarred Wilichinsky, VP of Video Monetization and Operations at CBS Interactive, discusses his work implementing advance advertising at the network, outlines his work on standards and best practices at the IAB, where, he serves as Co-Chair of the Digital Video Committee and as a member of the Leadership Board, and shares his views o...
Oct 10, 2018•35 min
We're pleased to present another episode of "T Time," a regular podcast featuring news and analysis of the latest developments in advanced TV and video. A joint project between ITVT and nScreenMedia, "T Time" is hosted by ITVT's Founder and Editor-in-Chief, Tracy Swedlow, and nScreenMedia's Founder and Chief Analyst, Colin Dixon. In this week's episode, we talk about interactive storytelling from Netflix, direct-to-consumer AVOD and Connekt-Powered T-commerce on Sony Smart TV's and Blu-ray disc ...
Oct 03, 2018•38 min
Today we're pleased to present the first episode of "T Time," a regular podcast featuring news and analysis of the latest developments in advanced TV and video. A joint project between ITVT and nScreenMedia, "T Time" is hosted by ITVT's Founder and Editor-in-Chief, Tracy Swedlow, and nScreenMedia's Founder and Chief Analyst, Colin Dixon. This episode covers such topics as Comcast's acquisition of Sky; Facebook's new Portal smart display; Amazon's new Fire TV Recast OTA DVR; the newly announced c...
Sep 27, 2018•45 min
Thanks to the generosity of Lotame, ITVT is pleased to make available free of charge an audio recording of the TVOT SF 2018 session, "Is Bigger Always Better? A Discussion about TV, Data and Social Networks." The session was described in the show brochure as follows: "In biology, size determines many things--metabolism, acceptable shapes of bodies, volume-to-height ratios. They call this the 3/4 power-scaling rule, and it's manifest throughout the natural world. In social systems, similar laws p...
Sep 21, 2018•49 min
STAGE, a premium streaming network devoted to the world of theatre, is set to launch next month. The network, which recently began offering previews of its offerings and which will continue to offer non-members a limited selection of programming on its preview platform, will be priced at $4.99 per month or $49.99 per year. It can currently be accessed at http://www.watchstage.com , as well as via apps for AppleTV, iOS and Android (a Roku app is slated to launch soon). In this recorded interview ...
Sep 18, 2018•44 min
Thanks to the generosity of Kantar Media, ITVT is pleased to make available free of charge an audio recording of the TVOT SF 2018 session, "TV Data of Today." The session was described in the show brochure as follows: "Smart TVs are predicted to be in 75% of all American homes within the next three years and the Automatic Content Recognition (ACR) data from those smart TVs is changing the way the industry looks at measurement. ACR data, which measures viewing from any and every device, is being ...
Sep 11, 2018•48 min
ITVT is pleased to make available free of charge an audio recording of a TVOT SF 2018 keynote, featuring Alan Beard, Chief Brand Officer of Otter Media (of which AT&T just became the sole owner). The session was described in the show brochure as follows: "Fragmentation is the best thing that ever happened to TV--endless choices mean viewers only engage with the content and creators they love. As they shift from passive audiences to empowered fandoms, viewers take on a greater sense of owners...
Aug 08, 2018•21 min
Jack Jerry is a prominent creator on the social-video platform, Like. In this short interview with ITVT Editor-in-Chief, Tracy Swedlow, and ITVT Gen-Z Correspondent, Hannah Swedlow-Washbourne, which was recorded at VidCon last month, Jerry discusses his background, why he started using Like, what he considers to be the strengths of the platform, how he builds his follower base, and more.
Jul 25, 2018•9 min
Thanks to the generosity of Amazon Fire TV, ITVT is pleased to make available free of charge an audio recording of a TVOT SF 2018 fireside, featuring Sandeep Gupta, VP of Product Development at Amazon Fire TV, in conversation with Janko Roettgers, Senior Silicon Valley Correspondent for Variety. The session was described in the show brochure as follows: "In conversation with Janko Roettgers, Senior Silicon Valley Correspondent for Variety, Sandeep Gupta, VP of Product Development for Amazon Fire...
Jul 18, 2018•22 min
Thanks to the generosity of Inscape, ITVT is pleased to make available free of charge an audio recording of the TVOT SF 2018 session, "TV Data of Today." The session was described in the show brochure as follows: "This panel will explore what can be done with data currently within existing guidelines, and will also provide guidance on how companies can move quickly to adjust strategy in response to emerging regulations while focusing on data as a foundation for people-based marketing. From GDPR ...
Jul 13, 2018•51 min
In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, YouTube science vlogger, John Michael Godier, discusses his eponymous channel and the ways in which it is monetized. Inquiries Welcome! Subscribe to ITVT Podcasts Event Photos YouTube Channel
Jul 03, 2018•31 min
Zeev Neumeier is the founder of Inscape, a provider of automatic content recognition (ACR) technologies and cross-screen metrics that is now a wholly owned subsidiary of Vizio. In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, he discusses Inscape's device footprint, its opt-in policy, why it positions itself as a "white-label" offering, its customers and partners, emerging data trends that it is noticing, the areas it believes are ripe for innovation in the future, and more...
Jun 06, 2018•39 min
Earlier this month, the Television Academy Foundation launched a new online portal for "The Interviews: An Oral History of Television," its archive of recorded conversations with TV stars, show creators and behind-the-scenes innovators, spanning the entire history of the medium. The new portal is fully searchable and cross-referenced, and has been expanded to make available to the public over 4,000 hours of interviews. Jenni Matz, the Director of "The Interviews," recently spoke to ITVT Editor-i...
May 31, 2018•35 min
Ted Malone is VP of Consumer Products and Services at TiVo. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, he discusses, among other things, TiVo's move from hardware to software; its decision to integrate its products with Amazon Alexa and Google Assistant; and the areas where it sees the biggest opportunities for innovation and growth in the future.
May 24, 2018•38 min
YouTube creators, Kara and Nate Buchanan ( https://www.youtube.com/channel/UC4ijq8Cg-8zQKx8OH12dUSw) , recently won the Shorty Award for "Best in Travel." The husband-and-wife team document their adventures as they try to meet their goal of traveling to 100 countries before Nate's 30th birthday in 2019. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, the couple--who began their travels in February, 2016 and who have now visited 72 countries--discuss the various ways in which...
May 09, 2018•38 min
Public Media Company (PMC), a non-profit strategic consulting firm that assists public broadcasters with business development and technology and service innovation, earlier this month hired Tim Hanlon--CEO of investment-advisory and strategic consulting firm, The Vertere Group, and a well-known figure in advanced-TV circles--as a key advisor to the Public Media Venture Group (PMVG). The latter is a group of 24 public television stations that are jointly exploring new business opportunities, tech...
Apr 25, 2018•43 min
Ron Downey is co-founder and CEO of London-based Massive, a company which enables broadcasters, telcos and content providers to present OTT user experiences to their audiences in such a way that "relevant content, promotions, offers and advertising are presented to each customer at a targeted time, and on the best device." Its international customer base includes AT&T, the BBC, Sky, Foxtel, Channel 5, DAZN, Deutsche Telekom, Pearl TV and Freeview, among others. In this recorded interview wit...
Apr 19, 2018•48 min
*Speaking at TVOT SF 2018! Dylan Collins is CEO of SuperAwesome, a provider of technology that is designed to enable "the global under-13 audience" to engage safely with digital media while maintaining their digital privacy. The company--which says that its technology footprint extends to almost half a billion children in North America, Europe and the APAC region, and which achieved profitability in Q4 2017-- recently launched a "content certification standard" for YouTube creators who are part ...
Apr 12, 2018•35 min
Mike Chen is the creator and host of Strictly Dumpling, Beyond Science and a number of other YouTube channels, which to date have collectively garnered around 4 million subscribers and half a billion views. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Chen describes his portfolio of channels, how they came into being, and how they are produced; explains how the channels are monetized and how they have been impacted by the recent changes in YouTube's advertising algorithm;...
Apr 09, 2018•49 min
Sandro Catanzaro is Co-Founder and Chief Innovation Officer of dataxu, a company which specializes in the application of data to advertising on TV and other platforms, and which among other things last year launched a self-serve platform for audience-based buying of connected-TV inventory, as well as an attribution solution for OTT devices. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Catanzaro discusses dataxu's solutions for data-driven TV advertising--which ultimately ...
Apr 05, 2018•38 min
Exclusive: IAB Tech Lab Releases "Guidelines for Identifier for Advertising on OTT Platforms" ITVT Editor-in-Chief, Tracy Swedlow, recently spoke about the new guidelines to SpotX CTO and OTT Technical Working Group member, J. Allen Dove. In their recorded interview, Dove explains each of the guidelines in depth, why the IAB is releasing them, and the process that governs their adoption; outlines how they relate to other industry initiatives (such as Ad-ID) and emerging technologies (such as blo...
Apr 03, 2018•38 min
Abbey Thomas is Chief Marketing Officer of Tremor Video DSP, the company created last year when Tremor Video (now Telaria) sold its demand-side programmatic video platform to Israeli mobile advertising company, Taptica, for $50 million. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Thomas provides an overview of the markets in which Tremor Video DSP operates, and outlines the company's strategy and roadmap. (Note: the next TV of Tomorrow Show, TVOT SF 2018, will take place...
Mar 28, 2018•31 min
ITVT is pleased to present an audio recording of the TVOT NYC 2017 session, "Making Cross-Platform Measurement Make Sense." The session was described in the show brochure as follows: "No area of measurement is of greater importance today than cross-platform. The desire for a consistent metric that can be applied from TV to digital is uniform across the industry, but the approaches and methodologies being advocated to accomplish this are far from universally agreed to. In this special panel, the ...
Mar 20, 2018•47 min
Brendan Gahan is founder of influencer-marketing agency, Epic Signal. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, he discusses how the company finds influencers and builds long-term partnerships with them; how it manages campaigns across multiple platforms; how it determines engagement rates; how it seeks to ensure brand safety; how it is addressing new challenges presented by recent algorithm and advertising-policy changes by YouTube and Facebook; and much more....
Mar 15, 2018•44 min
ITVT is pleased to present an audio recording of the TVOT NYC 2017 "ATSC 3.0 Super-Session." The session was described in the show brochure as follows: "ATSC 3.0 looms large in the future of television, with the capability of delivering multichannel broadcast pay-TV and other services to virtually every home-based and mobile device without cables, satellites or wires of any kind. It's a massive undertaking that many of us are struggling to pin down. TVOT NYC 2017 will endeavor to further your un...
Mar 08, 2018•1 hr 29 min
ITVT is pleased to present an audio recording of the TVOT NYC 2017 advertising keynote by Jenny Burke, SVP of Advertising Sales Strategy at NBCUniversal. The session was described in the show brochure as follows: "As audience fragmentation continues, hear from Jenny Burke, SVP of Advertising Sales Strategy at NBCUniversal, about how the largest portfolio of creative content in television prepares for a future where consumer choices for media consumption are limitless." (Note: our next TV of Tomo...
Mar 06, 2018•24 min
Shereta Williams is co-founder and President of Cox Media Group-owned Videa, a company that offers TV stations a live, supply-side platform for automated advertising. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Williams discusses how and why the company came into being; explains its platform and services, and the ways in which it works with stations and station groups; outlines how it views new technology developments and initiatives, such as ATSC 3.0, TIP and artificial...
Mar 01, 2018•34 min
Sean Muller is Founder and CEO of iSpot.tv, a Seattle-based provider of real-time attention and conversion analytics for TV advertising. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, he provides an overview of recent developments at iSpot.tv--which include a 7.5-year deal with Vizio's data business, Inscape, that significantly broadens its rights to use the latter's data. He also casts light on the current state of the advanced-TV advertising and measurement ecosystem and ...
Feb 15, 2018•40 min
