[itvt] is pleased to present an audio recording of "The Research POV on OTT," a session from the TVOT 2015 Insights Track, which was organized by Frank N. Magid Associates. The session was described in the TVOT 2015 show brochure as follows: "With over 50% of households now equipped with at least one streaming service, and an increasing share of viewing taking place via the growing number of OTT providers, the impact on the TV landscape becomes increasingly profound. And right now, we don't know...
Sep 09, 2015•40 min
[itvt] is pleased to present an audio recording of the TVOT 2015 keynote by Albie Hecht, General Manager of HLN. The keynote was described in the show brochure as follows: "Albie Hecht is leading HLN's efforts to transform itself into what it terms 'the first all-screens home for the best social news and lifestyle content in the world.' And it seems that the network's strategy of targeting an audience of 'Millennials and the Millennial-minded' is already finding success: over the past year or so...
Aug 12, 2015•31 min
"The Battle for TV Everywhere: MVPD's vs. Networks. Who Will Win?" at TVOT 2015 [itvt] is pleased to present an audio recording of the TVOT 2015 session, "The Battle for TV Everywhere: MVPD's vs. Networks. Who Will Win?" The session was described in the show brochure as follows: "As OTT TV usage booms, the battle for control of TV Everywhere is on. Who will win? The MVPD's who control the Internet for 85% of the US population? Or the networks who control all of the content and much of the viewer...
Aug 04, 2015•59 min
[itvt] is pleased to present audio recordings of the two opening sessions of the TVOT 2015 Insights Track: "Beyond the Hype: Insights from the Frontline of TV" and "Meet the Millennials: A Live Panel Discussion with Members of the 'Me' Generation." The Insights Track was organized and moderated by Frank N. Magid Associates. The sessions were described in the TVOT 2015 show brochure as follows: Beyond the Hype: Insights from the Frontline of TV Revealing new insights from Frank N. Magid Associate...
Jul 22, 2015•1 hr 2 min
Drawing on insights gained from Ericsson's unique position at the convergence of telecommunications, the Internet and media, Senior Vice President Pete Thompson explores the current state of the pay-TV industry and the key technologies that are driving the transformation of TV and media in general. From technological and business innovations to ongoing cultural shifts, Thompson discusses the bets and changes that broadcasters, operators, content creators and content owners must embrace, in order...
Jul 06, 2015•23 min
TVOT San Franciso June 23-24th http://www.thetvoftomorrowshow.com Radio [itvt]: StoryTech's Brian Seth Hurst and Lori H. Schwartz on VR, Millennials and Plurals at TVOT 2015 Brian Seth Hurst and Lori H. Schwartz are co-founders of StoryTech, an agency dedicated to "informed collaboration between storytellers (including brands) and technology companies." At TVOT 2015 in San Francisco next week (purchase your tickets here!), Schwartz will be moderating a panel that will explore how established med...
Jun 19, 2015•21 min
[itvt] is please to announce the TVOT 2015 Master Class, "It's Time to Change the Channel: How Audience Data Hubs Will Drive TV to a New Frontier." The Master Class--led by Experian Marketing Services executives, Brienna Pinnow, Brad Danaher and Kevin Heindl--will take place at 12:40PM on Tuesday, June 23rd (during lunch); and again at 12:05PM on Wednesday, June 24th. It is one of four Master Classes at TVOT 2015 (the others will be presented by Adobe, EPAM and TubeMogul). [itvt] Editor-in-Chief...
Jun 19, 2015•10 min
EPAM Master Class at TVOT 2015: Beyond "Watch" Apps: Building a Better Audience with Adobe Products [itvt] is please to announce the TVOT 2015 Master Class, "Beyond 'Watch' Apps: Building a Better Audience with Adobe Products." The Master Class--led by Martin Focazio, Senior Director of Strategy and Business Consulting at EPAM Systems--will take place at 11:40AM on Tuesday, June 23rd; and again at 9:10AM on Wednesday, June 24th. It is one of four Master Classes at TVOT 2015 (the others, which we...
Jun 17, 2015•9 min
[itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "The Refashioning of Pay-TV's Technology and Content Infrastructure." The session was described in the show brochure as follows: "By most accounts, the past few months have been a rocky time for pay-TV: according to a recent report from Leichtman Research Group, for example, the 13 largest operators in the US (representing 95% of the market) lost 150,000 video subscribers in the third quarter, compared to 25,000 in the...
Jan 30, 2015•46 min
"Content over Distribution: Fluid Audiences and How to Reach Them" at TVOT NYC 2014 [itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Content over Distribution: Fluid Audiences and How to Reach Them" The session was described in the show brochure as follows: "TV today is just video, and audiences don't care about the first screen or the second screen; they care about the Best Screen Available (BSA). What does this mean for broadcasters and how they package and value ...
Jan 27, 2015•29 min
PART 2 "Putting it All Together: The 360-Degree UX" at TVOT NYC 2014 [itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Putting it All Together: The 360-Degree UX." The session was described in the show brochure as follows: "In a highly competitive television marketplace, the winners will be those who can achieve high marks in every dimension of the user experience. As businesses battle for supremacy, or seek to disrupt the status quo, each must play to its strengths,...
Jan 22, 2015•23 min
"Putting it All Together: The 360-Degree UX" at TVOT NYC 2014 [itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Putting it All Together: The 360-Degree UX." The session was described in the show brochure as follows: "In a highly competitive television marketplace, the winners will be those who can achieve high marks in every dimension of the user experience. As businesses battle for supremacy, or seek to disrupt the status quo, each must play to its strengths, using ...
Jan 22, 2015•24 min
"From Wholesaler to Retailer: Making Unbundling Work for Content Owners" at TVOT NYC 2014 [itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "From Wholesaler to Retailer: Making Unbundling Work for Content Owners." The session was described in the show brochure as follows: "In addition to providing a reliable income to content owners, MSO's (and virtual MSO's) take on a role of selling and servicing individual customers--in effect a retail business model. One of the im...
Jan 20, 2015•24 min
PART 1: [itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "From Wholesaler to Retailer: Making Unbundling Work for Content Owners." The session was described in the show brochure as follows: "In addition to providing a reliable income to content owners, MSO's (and virtual MSO's) take on a role of selling and servicing individual customers--in effect a retail business model. One of the implications of the Great Unbundling and of content owners going 'direct-to-consumer...
Jan 20, 2015•22 min
PART 1 [itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Reconceiving TV Measurement and Analytics: New Strategies and Techniques for Understanding the Audience." The session was described in the show brochure as follows: "This session will examine the many ways in which our ability to understand and generate data about the television audience is evolving. Among other things, panelists will explore how measurement companies are adapting their techniques in light of T...
Jan 09, 2015•25 min
PART 2 [itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Reconceiving TV Measurement and Analytics: New Strategies and Techniques for Understanding the Audience." The session was described in the show brochure as follows: "This session will examine the many ways in which our ability to understand and generate data about the television audience is evolving. Among other things, panelists will explore how measurement companies are adapting their techniques in light of T...
Jan 09, 2015•30 min
DISH Network yesterday unveiled its long-awaited virtual-MSO service, which will be branded as Sling TV and priced at $20 per month with "no commitment, contract, credit check or hardware installation required." The OTT service is billed as offering live TV from ESPN, ESPN2, TNT, TBS, Food Network, HGTV, Travel Channel, Adult Swim, Cartoon Network, Disney Channel, ABC Family and CNN; a range of VOD programming; and "unique" content from YouTube MCN, Maker Studios. In this interview with [itvt] E...
Jan 06, 2015•39 min
Based in California, Hilary Perchard, VP of business development at Sky, is in charge of that company's efforts to invest in and build partnerships with US start-ups. In this recorded interview with [itvt]'s Tracy Swedlow, he discusses some of Sky's recent investments in US high tech and other areas, explains the strategy behind those investments, describes the kinds of companies that Sky is looking to invest in, and more. (Note: Hilary Perchard will be speaking at TVOT NYC 2014, December 9th in...
Nov 21, 2014•19 min
Earlier this month, measurement company Rentrak announced a deal with WPP that will see it purchasing Kantar Media's U.S. TV measurement business for $98 million in stock. Rentrak also announced that WPP-owned media-buying company, GroupM, will use its national and local TV data, and that WPP will purchase $56 million of Rentrak stock. In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, Rentrak corporate president, Cathy Hetzel, explains the significance of the Kantar acquisit...
Oct 23, 2014•26 min
Interview: AT&T AdWorks President, Mike Welch, on the Company's New Deals to Measure the Impact of Commercials on Purchasing Behavior AT&T AdWorks recently announced a partnership with comScore that will allow it to measure the effectiveness of its ad campaigns by anonymously linking data on subscribers' exposure to commercials on AT&T U-verse to online and in-store purchase behavior. The company also recently announced a deal with IHS Automotive that will allow it to measure the imp...
Oct 15, 2014•31 min
Lingospot, a provider of automatic scene-level TV metatags and metacontent, last week announced a partnership with "augmented TV" company, SeeSpace. The latter has developed an ACR-enabled device dubbed InAiR, which, when connected via HDMI between a TV and a set-top box, enhances programming with what the company describes as "a rich, dynamic and animated viewer experience using the main TV screen as well as the space between the screen and the viewer" (the experience is designed to work on 2D,...
Oct 08, 2014•35 min
[itvt] is pleased to present video and audio recordings of the TVOT 2014 presentation by Ross Hoffman, Director of Brand Strategy at Twitter. The presentation was described in the show brochure as follows: "In this keynote presentation, Ross Hoffman, Director of Brand Strategy at Twitter, will cast light on the nexus between Twitter, TV and advertising, addressing such topics as: the different kinds of 'TV moments' on Twitter; the types of programming and advertising that are generating the most...
Sep 29, 2014•25 min
POV, PBS's long-running showcase for independent non-fiction films, recently unveiled six new interactive documentary shorts that it bills as "allow[ing] audiences to engage...on a deeper level, using new technologies and new paradigms in storytelling" (note: more information on each of the documentaries can be found here). Four of the documentaries were created by alumni of POV Hackathon, POV's weekend laboratory series, which provides mentorship and collaboration opportunities for non-fiction ...
Sep 23, 2014•31 min
[itvt] is pleased to present a video recording of the TVOT 2014 session, "Live Sports: Justifying the Investment in Innovation." The session was described in the show brochure as follows: "This session will explore new technologies and platforms that are transforming live sports coverage into an interactive, social and multiplatform experience; and--at a time when sports broadcast rights are becoming increasingly expensive--will also attempt to determine the ROI of these innovations: are they su...
Sep 09, 2014•53 min
Interview: Brian Greene, Professor of Physics and Mathematics at Columbia University, Discusses his New, Video-Centric Online Educational Platform, World Science U In this recently recorded interview with [itvt] editor-in-chief, Tracy Swedlow, BRIAN GREENE, professor of physics and mathematics at Columbia University, discusses his work on the educational video platform, World Science U, which launched last April. The highly social and interactive platform uses a combination of live and on-demand...
Aug 25, 2014•38 min
[itvt] is pleased to present an audio recording of the TVOT 2014 session, "A City Is Another TV Channel." The session was described in the show brochure as follows: "Entertainment is only one of many content types arriving on television and second and third screens. Increasingly, individuals and households are using these screens to consume services that leverage the burgeoning Internet of Things (IoT): One of the most exciting developments in the IoT is taking place around an increasingly senso...
Aug 15, 2014•41 min
Interview: Dijit Media CEO, Jeremy Toeman, Discusses his Company's Acquisition by Viggle Last week, social-TV loyalty-program company, Viggle, acquired Dijit Media, a company best known for its programming guidance app, NextGuide, and its TV tune-in tool, the Dijit Reminder Button. Financial terms of the deal were not disclosed. News of the acquisition came a little more than a month after Viggle announced the acquisition of Wetpaint, a social publisher that specializes in providing content to T...
Feb 04, 2014•17 min
Interview: Co-Founder, Dale Herigstad, on SeeSpace's New "Augmented Television" Device, InAiR At CES earlier this month, SeeSpace, a start-up co-founded by multiple-Emmy-winning interactive media designer, Dale Herigstad, unveiled an ACR-enabled "augmented television" device dubbed InAiR, that analyzes the programming the viewer is watching, and overlays related content. The content is presented via an innovative and graphically rich user interface (as one would expect from Herigstad, who, among...
Jan 30, 2014•35 min
"TV Advertising 2.0 Is Here: Is the Industry Ready?" at TVOT NYC 2013 [itvt] is pleased to present an audio recording of the TVOT NYC 2013 session, "TV Advertising 2.0 Is Here: Is the Industry Ready?" The session was described in the show brochure as follows: "This session will identify the most significant new technologies, platforms, business models and strategies currently disrupting the TV advertising space, and attempt to determine their potential long-term impacts on that space. Panelists ...
Jan 28, 2014•45 min
Keynote by David Lyle, CEO of National Geographic Channels, at TVOT NYC 2013 [itvt] is pleased to present an audio recording of the TVOT NYC 2013 keynote presentation by David Lyle, CEO ofNational Geographic Channels. The session was described in the show brochure as follows: "David Lyle, CEO of National Geographic Channels, will cast light on his company's new television strategy, including its digital-/interactive-/social-TV plans--showing how that strategy is rooted in NatGeo's history and re...
Jan 22, 2014•38 min
