What’s the best way to respond to a data breach?

This week TEISS talks crisis communications! What is the best way to plan a response to a data breach? What is the key to retaining customer loyalty? How do you strike the right tone and language? How can you use the media to your advantage? To tackle these questions, TEISS talks with Paul Murricane, Media Mentor, who relays his communications tips. Music: The Pain by Nick Homes (YouTube Channel: Jazz Duets)