The startup world isn’t for everyone, but Claudia Ring can’t help but be drawn to the “craziness” of them — even after working at IBM for several years. On this episode of Tech Qualified, Justin Brown interviews Claudia about her most recent startup adventure as the Head of Marketing at rENIAC, a data engine platform. rENIAC is a bit technical, to say the least, but Claudia succinctly defines the company’s mission, product and target audience before walking us through her experience building the...
Aug 03, 2020•31 min
A great product is easy to sell, says Chris Gaebler, CMO of Marketing at Guardicore, a data center and cloud security company. On this episode of Tech Qualified with Justin Brown, Gaebler discusses collaboration with channel partners, the ways he maintains those relationships and the exploding creativity coming out of changes in the industry following COVID-19 restrictions. “We're a leading cybersecurity company. It's an easy product or a solution to be a marketer of because it's really good, so...
Jul 31, 2020•29 min
Providing digital banking software requires a long-term commitment between the service provider and the financial institution. For Kevin W., Brand and Marketing Manager at Tyfone, and Josh DeTar, VP of Sales and Marketing at Tyfone, that relationship is like a marriage. In this episode of Tech Qualified with Justin Brown, the duo talk about how they work to establish and sustain those relationships and how their approach has had to change due to COVID-19. Tyfone helps its customers make extensiv...
Jul 29, 2020•36 min
When COVID-19 hit, most marketers — especially those in the foodservice space — feared for the future of their industry. Jen Kern, CMO at Qu, an enterprise restaurant chain POS platform, saw an opportunity to reshape the way she markets to customers. She listened to her customers’ needs, focusing on earning their trust when they needed it most. Though Jen doesn’t use annual marketing plans, 70% of the marketing budget was in events — so she had to quickly pivot Qu’s marketing efforts. That meant...
Jul 27, 2020•35 min
Sean Spicer’s experience in digital marketing spans 20 years — and he hasn’t looked back. On this episode of Tech Qualified, Justin Brown interviews Sean, who is the Director of Sales and Marketing at Agile IT, a company that provides cloud-first managed services. His company has been at the forefront of the digital revolution for years. But recently some things have changed. When the stay-at-home orders came in as COVID-19 started spreading in the US, the phones started ringing off the hook. Co...
Jul 26, 2020•29 min
As SVP of Marketing at Alpha, a rapid consumer research platform, Tom Burg has always pushed his clients to think digitally. Now, this is even more imperative — Tom’s team aims to find the best ways to reach and interact with people virtually. On this episode of Tech Qualified with Justin Brown, Tom Burg talks about the ways he and his team are pushing the bounds of their marketing strategies, especially given the changing spaces of human interaction. One way he has done this is by taking advant...
Jul 24, 2020•25 min
The COVID-19 pandemic has changed life for everyone. Nowhere is that more true than for the healthcare industry. So what do you do if your buyers are precisely those people, the ones on the frontlines of the crisis? In this episode of Tech Qualified with Justin Brown, Elyse Lazartic, Senior Manager of Sales and Programs at Waystar, a company that provides RCM technology for the healthcare industry, talks about the ways she has had to shift her thought process and marketing tactics to adapt to ou...
Jul 23, 2020•30 min
When Taylor Vossler joined technology consulting firm C3 Technology Advisors to lead marketing efforts, she wanted to pull a list of clients that had just experienced an outage with one provider and suggest that they reevaluate and create a backup plan. Good marketing, right? It would have been, but the company didn’t have the tools in place to segment a list that way. Fast forward a few months — Taylor convinced the company to implement Salesforce to better align sales and marketing. Next, she ...
Jul 23, 2020•35 min
Collaboration seems to be a motto to live by for Kieran Farr, and as VP of Marketing for Bitmovin, Kieran has made it his particular mission to get his team working alongside the sales team to create positive change and forward momentum. In this episode of Tech Qualified, Justin Brown interviews Kieran about how that alliance was formed, being a thought leader for different target audiences and how content plays into Bitmovin’s demand generation strategies. Over the past two years, Kieran’s mark...
Jul 17, 2020•32 min
Content production is important, but building relationships on the ground is far more crucial, according to Jeff Perkins, CMO and Head of Product at ParkMobile, an app that helps people find and pay for parking in over 400 cities across the U.S. “Build a peer group that you can go to and bounce ideas off of and share insights and share learning,” he says in this episode of Tech Qualified. “That will be one of the most valuable things you can have in your career.” Jeff is a 10-year veteran of the...
Jul 16, 2020•33 min
When Steve Pollak describes his marketing philosophy, he uses a baseball analogy. “You can't hit a home run from the dugout,” says Steve who is the Director of Marketing and Design Services at Banyan Hill Technologies, a firm specializing in the Internet of Things (IoT) for a range of industries. As a result, Steve spends a lot of time in the top and middle of the sales funnel, focusing on increasing brand awareness so that when prospects are ready to execute a project they go with Banyan instea...
Jul 15, 2020•23 min
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown interview Jaimie Anzelone, the Director of Marketing Communications at Sitehands. This interview focuses on how she helped build the marketing infrastructure for a startup that spun out of another 25-year old company. Jaimie talks about the challenges posed by the pandemic and how the organization communicates with their technical community and customer community. Highlights Jaimie starts the interview by providing some i...
Jul 10, 2020•29 min
During this episode of Tech Qualified, Justin Brown and Tristan Pelligrino chat with Josh Blanton, VP of marketing at Corevist. This interview takes a deeper look into Josh’s past experience as a marketing consultant- where he worked with both startups and larger organizations like Cisco . Josh highlights some of the key demand generation activities at Corevist and discusses how the company competes with larger organizations by focusing on organic content for the enterprise. Highlights Josh star...
Jul 09, 2020•29 min
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Emily Negrin Director of Global Communication and Marketing at GEOSYS. This interview focuses on Emily’s past work experience and how she transitioned from the B2B side of the food business to the agricultural world. Emily takes a deeper dive into how she helped implement marketing strategies for a 30-year old company battling a number of new agtech startups. Highlights Emily starts the interview by providing so...
Jul 08, 2020•37 min
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Mae Cichelli, Senior Marketing Manager at Bluedot. This interview focuses on Mae’s past work experience and how she transitioned between B2C and B2B in the retail and sports industries. Mae talks about how the company transitioned into ABM and what was involved when the team decided to get more focused with targeting. Highlights Mae starts the conversation by sharing her past work experience with both B2C and B2...
Jul 07, 2020•32 min
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Scott Ablin, Chief Marketing Officer at Keeper Security, Inc. During this podcast episode, Scott talks about his past work experience and explains some of the key marketing initiatives around promoting data protection and preventing password-related breaches. Highlights Scott starts the conversation by sharing his past work experience as a B2B tech marketer. Scott discusses how he has run marketing organizations...
Jun 30, 2020•36 min
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Rob Yoegel, the Senior Director of Marketing and Angel Guarisma, the Director of Content at Linode. Rob and Angel break down their past work experience in marketing and how they shifted into their roles at Linode. This interview focuses on how a marketing team can employ technical content, in a written format, to generate demand and fuel an overall marketing strategy. Highlights Rob starts the interview by shari...
Jun 26, 2020•36 min
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Jennifer Rathgaber, the Senior Marketing Manager at SQA (Software Quality Associates). Jennifer talks about her tenure with a B2B SaaS company focused on associations/nonprofits and her transition to a role at SQA. With SQA, Jennifer is now focused on modernizing a business which has been relatively stagnant on the marketing side of things for almost twenty years. Highlights Jennifer talks about her past experie...
Jun 25, 2020•28 min
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown interview Brooke Browne, the Marketing Manager at Smartbridge. This interview focuses on her past experience in marketing, often operating in smaller teams. During the chat, Brooke talks about her priorities at Smartbridge and how the company uses the talent of all employees to contribute to their content marketing initiatives. Highlights Brooke mentions how she started her career in marketing while she was getting her co...
Jun 24, 2020•38 min
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Courtney Porcella, Marketing Director at coUrbanize.The interview takes a look at her past experiences with marketing and PR agencies for B2B Technology companies. Courtney then takes a deeper dive into her current role leading a marketing team at coUrbanize, a technology company that connects new real estate projects with the surrounding community. Highlights Courtney talks about her background where she studie...
Jun 23, 2020•40 min
During this episode of Tech Qualified, Justin Brown chats with Nick Waterhouse, Senior Marketing Manager at Evaluator Group. This interview takes a deep dive into his past work experience as an entrepreneur - when he built and sold a company that made headphones. After exiting his headphone company, Nick took on a role as Senior Marketing Manager at Evaluator Group. Evaluator Group is an IT analyst consulting firm based in Boulder, Colorado. Highlights Nick starts the interview by providing some...
Jun 22, 2020•38 min
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Kristen Moore, Chief Marketing Officer at InVia Robotics. The interview focuses on past work experience and how she’s applied a lot of lessons learned to her current role with a “robotics-as-a-service” startup. She also takes a deeper dive into her marketing strategy and how she’s focused on collaborating with the sales team. Highlights Kristen started her professional career in telecom, working for companies li...
Jun 19, 2020•28 min
During this episode of Tech Qualified, Tristan Pelligrino chats with Rebecca White, Vice President of Marketing at Databook. During the podcast episode, Rebecca talks about her past working experience in B2B organizations. Her experience stems from mostly field sales organizations where she’s driven pipeline from a marketing perspective. Rebecca also discusses her current role at Databook which is a startup that differentiates itself as an Enterprise Customer Intelligence platform. Highlights Re...
Jun 18, 2020•34 min
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Gaurav Harode, Founder of Enablix. During this interview, Gaurav talks about his past work experience in enterprise software and how he embarked upon his journey of creating Enablix - a company founded in 2017. Gaurav talks about the challenges sales professionals face with organizing and sharing the best content and pinpoints how technology can help them break through the noise. Highlights Gaurav starts the con...
Jun 17, 2020•29 min
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Joan Silver, the VP of Marketing at Sixgill. Joan talks about her experience in digital marketing - which began with an internet pioneer, Mapquest. Joan talks about the addiction of going along for the ride in a venture like Mapquest and how some of what she learned applies today. With experiences of more than a decade in B2B marketing, Joan brings a lot to the table with her role at Sixgill. Highlights Joan sta...
Jun 16, 2020•38 min
During this episode of Tech Qualified, Justin Brown chats with Veronique Lafargue, Vice President of Marketing at STRIVR. This interview takes a deeper look into Veronique’s past working experience and highlights how she helped build one of the first marketing teams for Google Cloud. She also covers how she transitioned form content marketing to more of a marketing leadership role at STRIVR. Highlights Veronique starts the conversation by sharing some of her past working experiences at companies...
Jun 15, 2020•40 min
During this episode of Tech Qualified, Tristan Pelligrino chats with Adam Kranitz, Senior Director of Marketing, Brand & Communications at CloudCheckr. This interview takes a look at Adam’s past work experience which includes more than 20 plus years in creative services and technology marketing. Adam takes a deep dive into his role at CloudCheckr and shares his perspective on storytelling and other marketing campaign tactics. Highlights Adam Krantiz starts the conversation by sharing some in...
Jun 12, 2020•40 min
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Blair Felter, Marketing Director at vXchnge. The interview focuses on her past experiences with programmatic advertising before shifting over to an in-house role with a technology company. Blair also breaks down how she’s built marketing functions at a few technology companies, blending content, advertising and other marketing tactics to drive demand. Highlights Blair starts the conversation by providing insight...
Jun 11, 2020•35 min
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with James Winter, VP of Marketing at Brandfolder. The interview focuses on James’ past experiences and current role working in the B2B software as a service (SaaS) industry. Brandfolder is a company that helps marketers and creatives track, manage and protect their brand elements across all platforms. Highlights James talks about his past working experience and the different industries he has worked with, including ...
Jun 10, 2020•27 min
Episode Summary During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Sarah Peduzzi, the Director of Marketing at Jetpack Workflow. During the podcast episode, Sarah talks about her past experiences with agencies and how she applies a lot of that knowledge to her current role at a tech company. Sarah also covers how she likes getting a little deeper with one company versus working with several different companies while at an agency. Episode Highlights At first, Sar...
Jun 09, 2020•31 min
