During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Jess Otero, CMO at BI Tech. The interview focuses on how the company uses a predominantly ABM-focused approach to marketing and ensures content answers big questions from customers. Jessica also breaks down some of the key technologies the marketing team uses - from researching accounts with DiscoverOrg to maintaining nurture sequences in Hubspot. Episode Highlights Jessica started out studying to be an English ...
Jun 05, 2020•35 min
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Amy Sitnick, Vice President of Marketing of Greenphire. The interview takes a look into Amy’s past work experience in the financial sector and then how she got into a new field of “clintech” at Greenphire. Amy discusses some of the challenges faced with the absence of events and how her team builds a content strategy around product launches. Episode Highlights Amy provides some insight into her past working expe...
Jun 04, 2020•33 min
During this episode of Tech Qualified, Justin Brown chats with Ivan Gomez, Senior Director of Global Sales Development at Tenable Network Security. Ivan Gomez walks us through some of his major lessons learned from his 25-year experience in sales development and inside sales. He discusses what it’s like to establish, launch and grow a global organization using a very strong sales cycle process. Episode Highlights Ivan talks about his past work experience prior to joining Tenable - he’s worked fo...
Jun 03, 2020•41 min
During this episode of Tech Qualified, Tristan Pelligrino chats with Aditya Vempaty, the VP of Marketing at Synthego. Aditya chats about his past working experience prior to Synthego and highlights how it’s important to build trust with prospects with B2B marketing. Aditya also covers why he enjoys the startup culture so much and pinpoints what drives him as a marketer. Episode Highlights Aditya’s education included an electrical engineering degree from Georgia Tech and he started his profession...
Jun 02, 2020•38 min
Episode Summary During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Jenn Steele, the Chief Product Officer at ORSNN. The interview focuses on Jenn’s past experiences with large organizations like Amazon and Hubspot, and then breaks down a lot of her strategy with a brand new startup environment at ORSNN. Episode Highlights Jenn confesses to being the most driven, most aimless person you’ll ever meet! Jenn spent quite a bit of her professional career running IT de...
Jun 01, 2020•35 min
Episode Summary During this episode of Tech Qualified, Justin Brown chats with Ryan O'Hara, the VP of Growth and Marketing at LeadIQ. The interview focuses on his past experiences and how he went from a prospecting role to more of a marketing-based role at LeadIQ. Ryan takes a deeper dive into account-based marketing strategies and pinpoints how he’s building the brand at LeadIQ through content. Episode Highlights Ryan O'Hara starts the conversation by sharing his past work experience as a BDR a...
May 28, 2020•37 min
Episode Summary: During this episode of Tech Qualified, Tristan Pelligrino chats with Jennifer Pepper, the Head of Content Marketing at Unbounce. This podcast interview takes a look into Jennifer’s past experiences with B2B tech companies, highlights some of the key strategies Unbounce uses for evergreen content and pinpoints some exciting new functionality rolling out with the Unbounce platform. Episode Highlights: Jennifer discusses her background before arriving at Unbounce. Jennifer mentions...
May 26, 2020•40 min
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Matouš Roskovec, the Creative Lead at Avocode. The interview focuses on the past experiences of Matouš as a copywriter and how he’s transitioned to leading a team responsible for campaigns and content on a variety of different platforms. Learn how the organization builds their conversion strategy after attracting hundreds of thousands of visitors to their content. Episode Highlights Matouš provides some insight ...
May 22, 2020•52 min
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown talk with Kirti Dewan, the VP of Marketing at Bugsnag. Kirti chats about her role as a consultant prior to joining Bugsnag and then takes us through some of the major marketing initiatives she’s spearheading at the company. Kirti has a wide range of marketing leadership experience with startups and brings a lot to the table with her role at Bugsnag. Episode Highlights: Kirti discusses a bit about her background both as a ...
May 20, 2020•43 min
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with the Head of Marketing at COTA, Jaimee Ryan. The podcast episode uncovers Jaimee’s journey as a B2B marketer, why she enjoys the startup culture, how she built a strong marketing foundation and what’s on the horizon with COTA’s marketing plans. Episode Highlights: Jaime talks about her earlier career...working for a series of startups Jaime breaks down how she came across the opportunity to work with COTA and why...
May 18, 2020•22 min
During this episode of Tech Qualified, Justin Brown chats with Laurie Hood, SVP Marketing at Mobilewalla. The interview focuses on Laurie’s experience in a B2B capacity - mostly with technology and technology marketing. Laurie takes a deeper dive into how marketing functions at Mobilewalla, which focuses on selling to B2C companies across a variety of industries such as retail, telecommunications, travel and financial services. Episode Highlights: Laurie breaks down her past work experience befo...
May 14, 2020•31 min
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown sit down with Kevin Alansky, the Chief Marketing Officer of Higher Logic. The interview focuses on Kevin’s career as a B2B marketer, his experience leading marketing efforts for technology companies, the evolution of the CMO over the years and highlights some of Kevin’s goals with Higher Logic’s marketing team. Episode Highlights: Kevin breaks down his past work experience before arriving at Higher Logic in 2019. Kevin ta...
May 12, 2020•43 min
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with the Vice President of Marketing at Backblaze, Ahin Thomas. The interview focuses on Ahin’s past experience, Backblaze’s highly effective inbound engine, and how the company competes with their competitors. Backblaze’s mission is to make backup software elegant and provide complete peace of mind to SMB storage requirements. Episode Highlights: Ahin provides some highlights on his past work experience which includ...
May 08, 2020•43 min
During this episode of Tech Qualified, Tristan Pelligrino chats with the CEO of Triblio, Andre Yee. The conversation pinpoints some of the major challenges with B2B marketing right now - especially with standard MQLs and the traditional “lead model”. Andre talks about the shortcomings of using some of the standard marketing automation tools and how companies can pivot a bit to help gain rapport with prospects before they reach out and engage directly. Episode Highlights: Andre provide some highl...
May 06, 2020•37 min
During this episode of Tech Qualified, Justin Brown chats with the CMO of Apixio, Mark Scott. The interview focuses on Mark’s experience in a B2B capacity - mostly with healthcare companies that include direct delivery, medical devices, biotech and now software. Mark takes a deeper dive into how marketing functions for Apixio, which is essentially a data science company that takes structured and unstructured data inputs and creates unique insights from the information. Episode Highlights: Mark p...
May 01, 2020•37 min
During this episode of Tech Qualified, Tristan Pelligrino launches the first ever TechTalk Tuesday edition of the podcast. These episodes are designed to take a deep dive into a specific area and provide listeners with a clear path to implementation. In this episode, Tristan welcomes back Mariya Finkelshteyn, the owner of Orchid Agency, and the two discuss the strategies for virtual events. Virtual events are a new medium given the current state of affairs with the pandemic. As a result, many te...
Apr 28, 2020•43 min
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Stacey Arenson, the Marketing Director at Chowly. Chowly is a restaurant tech company that integrates third-party online ordering platforms with restaurants’ point of sale (POS) systems. During the episode, Stacey discusses what it’s like handling marketing with restaurants during the pandemic, pinpoints some of the company’s initiatives with content and highlights how she diversified the overall marketing strat...
Apr 27, 2020•29 min
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Monique Mahler, the VP of Marketing at Interviewstream. Interviewstream is an industry leading recruiting software company that helps you reach your top candidates more efficiently. Monique talks about how she accidentally fell into marketing, the challenges when marketing to three different sets of target audiences and what has changed during the pandemic. Episode Highlights: Monique starts the interview by dis...
Apr 23, 2020•34 min
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Deb Julius, the Senior Director of Marketing at CBI. CBI manages IT risk and ensures a company’s data is secure, compliant, and available. The company helps defend and secure networks and endpoints; tests and monitors areas of operational risk; and protects your data. Throughout the episode, Deb discusses her background in B2B tech marketing, how she transitioned into cybersecurity and how she’s pivoting marketi...
Apr 22, 2020•33 min
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Nicole Lindenbaum, the Vice President of Marketing at Teampay. Teampay empowers employees with software that requests, approves, and tracks company spending in real-time. Nicole chats about her initiatives when coming on board, discusses some of the major processes she built out and highlights the creation of an online community for controllers. Episode Highlights: Nicole starts the conversation by breaking down...
Apr 16, 2020•42 min
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with the Head of Marketing at Theorem, Andrew Upah. Andrew breaks down his background and discusses how Theorem’s main mission is to upend the traditional world of consulting. Andrew talks about marketing and selling consulting services to the Fortune 100 and how it’s important to add value throughout the entire customer journey. With sales cycles of six, nine months...or even years sometimes...Andrew provides some i...
Apr 13, 2020•29 min
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with two marketing leaders from JazzHR. The conversation features the CMO, Allie Kelly, and the Content & Communication Manager, Kelly Peters, of JazzHR. The conversation provides a glimpse into their backgrounds, uncovers how the organization leverages content within their overall marketing strategy and dives a little deeper into what JazzHR has done to respond to the uncertainties prospects face right now. Epis...
Apr 10, 2020•43 min
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Jennifer Karpus-Romain, the Director of Marketing Services and Industry Outreach at FayeBSG. Jennifer walks us through how she got her start as a writer and then transitioned into a B2B marketing role. Jennifer also discusses how she’s positioning the organization during this tough time of social distancing and what she’s focused on for the rest of the year. Episode Highlights: Jennifer talks about her foundatio...
Apr 05, 2020•35 min
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Rachel Metzler, the Marketing Director at Alight Analytics. Since most marketers and small agencies don’t have an in-house data scientist, Rachel’s company helps fill this gap. Rachel talks about her background, some adjustments the company has made in the midst of social distancing and discusses how analytics can really help improve your campaigns. Episode Highlights: Rachel talks about her experience in cybers...
Apr 03, 2020•33 min
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown talk with Joe Staples, the Chief Marketing Officer at Motivosity. Joe talks about some of the adjustments the company has made to their messaging during social distancing, discusses strategies around paid search and engaging prospects using high quality content. Episode Highlights: Joe Staples shares information on his background and his journey of being a head of marketing or CMO for about twenty years. Joe leads marketi...
Apr 01, 2020•45 min
During this episode of Tech Qualified, Tristan Pelligrino sits down and chats with Latane Conant, the Chief Marketing Officer at 6Sense. 6Sense is an Account Engagement Platform that allows companies to proactively target the right accounts based on real-time data and behavior. Latane talks about her background before becoming a CMO, discusses the trends in B2B buying and talks about this uncertain time we are operating within right now. Episode Highlights: Latane Conant shares her background as...
Mar 30, 2020•34 min
During this episode of Tech Qualified, Justin Brown chats with the Director of Marketing at Rootstrap. Rootstrap is a company that builds apps from scratch, rescues existing products and provides additional development muscle for internal projects. Patrick talks about how the organization builds relationships with prospects and has a focus on both inbound and outbound strategies. Episode Highlights: Patrick Ward shares his background within marketing and talks about what drew him to the opportun...
Mar 27, 2020•42 min
During this episode of Tech Qualified, we chat with Dawn White, the Director of Marketing and Account Management at Integrated Design, Inc. (IDI). Dawn talks about her background in account management, how she transitioned to marketing, why she focuses on the success of customers first and outlines some of the major changes she made when taking over marketing. Episode Highlights: Dawn White shares her background story and talks about how she started in account management at IDI...then transition...
Mar 25, 2020•40 min
