Audio Files: The Importance of Transparent Communication

THE IMPORTANCE OF TRANSPARENT COMMUNICATION

FROM THE DECEMBER 2023 ISSUE OF GROWERTALKS MAGAZINE

WRITTEN BY AUSTIN BRYANT

NARRATED BY BILL CALKINS

EXCERPT:

The challenge lies in placing plants with similar watering, spray requirements and lighting together while considering the available square footage. This complex juggling act continues as salespeople manage prebooked orders, adjusting contracted versus speculative material. It’s a dynamic process that unfolds until the last cutting and plug finds its way into the soil or until space runs out. Ideally, the former happens before the latter, as no one enjoys making that call to a customer to cut a prebook.

Read the digital edition of GROWERTALKS Magazine—December 2023: https://www.ballpublishing.com/magazine/gt_23_12/index.aspx