28. Tech Talks: Unpacking the Success Behind Azura’s Launch
Episode description
I have a sneaky little suspicion that this episode will be the most listened to of the series 🤭 Yes, it's the one you all wanted - the details behind Azura's launch and how I managed to make it such a success. This was such a fun episode for me to record as a psych girlie and strategist at my core because I leveraged so many of the sales psychology tactics that you've heard me talk about before. And guess what? They actually work (ofc) so I just know you'll want to hear all about them.
I'm going to share with you:
- Why this launch was so different to any I've ever done before
- How I prioritized expressive buyer energy through my marketing
- Why I ruffled some feathers by creating curiosity via exclusivity
- How I used loss aversion to create buzz
- My coined term: the shareholder effect
- Why slow and steady wins the race
- How I created a home for expressive buyers in the Azura partnership program
Check out Mya Nichol's case study here
Links
Website: natashazoryk.com
Instagram: instagram.com/natasha.zoryk
NF6F Evergreen: nf6f.natashazoryk.com/paymentplans
Provit Mavens Summit | 2-Day Immersive Event: courses.myanichol.com/a/2147909953/jK9VTHij