DIG THE LINE and the Japanese Craft Beer Scene

DIG THE LINE is a bottle shop & bar in Kyoto featuring a meticulously curated collection of emerging craft beers from around the world. Takram worked on DIG THE LINE's branding, offering a subdued yet iconic visual style representing how the shop connects Kyoto to the world. In this episode, we reflect on the final brand design in comparison to other international craft beer brands and ponder how they have faced the dichotomy of being ""craft"" while trying to scale as global businesses. Also check out the YouTube version of this episode → https://youtu.be/J_qejDVU6Tc