#72 - Behind the Scenes of SURREAL's Marketing with Ruth Tyrie

Join us in this exciting episode of Tag Lab as we chat with Ruth, the Brand Manager of SURREAL, a pioneering brand in the health and wellness cereal market.

Ruth takes us through her unique journey, starting from her days at a property investment firm to becoming a key player in SURREAL's success.

Discover how SURREAL stands out with its innovative, protein-packed cereals and eye-catching marketing strategies.

Learn about their creative campaigns, like collaborations with unexpected brands such as condom companies and Viagra, that make their marketing truly unforgettable.

Ruth also shares insights on building a strong brand presence on social media platforms like LinkedIn and the power of community engagement.

Whether you're interested in innovative marketing, brand management, or the future of healthy eating, this episode is a must listen.

Tune in now to get inspired by the brand that's transforming the cereal industry with health, humour, and creativity.