Join Laura as she sits down with Sam Smith, founder of Superscalers, for an inspiring conversation about scaling a business from humble beginnings to remarkable growth. In this episode, Sam shares her entrepreneurial journey from growing a corporate finance division at JM Finn to reaching an impressive £52 million turnover. She discusses the key to scaling, the importance of big-picture thinking, and how a shift in mindset helped her business reach new heights. Sam also explores the unique chall...
Mar 07, 2025•46 min•Season 2Ep. 80
Join Laura as she welcomes Macala Rose, a seasoned behavioural strategist and marketing expert, for an in-depth conversation about the evolving landscape of AI, marketing, and leadership. In this insightful episode, Macala shares her unique perspectives on balancing innovation with human connection, the transformative power of AI in marketing, and the trends shaping podcasting and content creation in 2025. Discover how to adapt to shifting consumer behaviours, leverage emerging technologies, and...
Jan 15, 2025•50 min•Season 3Ep. 79
In this episode, our trio of entrepreneur sisters are back – Laura, Hazel and Fiona tackle a topic that all entrepreneurs know well – risk. Sharing personal stories from their own journeys, they reflect on the risks they've taken in their careers and how those decisions have shaped their paths. From stepping out of their comfort zones to learning from failure, this discussion dives deep into the mindset shifts that come with taking calculated risks in business. The sisters explore how birth orde...
Sep 04, 2024•59 min•Season 3Ep. 78
Join Laura and Craig Davidson, the duo behind Tag Digital, as they dive into the realities of working with your partner in both life and business. In this candid episode, they share their experiences, from the highs of growing a successful company together to the challenges they’ve faced along the way. Discover how they’ve managed to balance their roles, overcome obstacles, and maintain a strong partnership both at work and at home. Whether you're considering starting a business with your partne...
Aug 28, 2024•39 min•Season 3Ep. 77
In this episode, the Tag Digital team opens up about their toughest work moments and the valuable lessons learned. From workplace blunders to unexpected challenges, our guests share how these painful experiences shaped their careers and taught them resilience, creativity, and success. Discover how overcoming mistakes can lead to growth, stronger processes, and a renewed perspective. Tune in now to hear how pain truly is knowledge rushing in!
Aug 21, 2024•17 min•Season 3Ep. 76
Get ready for an exhilarating dive into AI with Paul Baier, co-founder and CEO of GAI Insights! Paul shares his journey from traditional machine learning to founding GAI Insights. Learn how to align your management team, overcome challenges, and stay ahead in the AI landscape. Paul also explores the future of AI in industries like healthcare, defense, and education. This conversation is packed with real-world examples and actionable insights. It will inspire you to think big and embrace AI in ev...
Aug 07, 2024•47 min•Season 3Ep. 75
The likelihood of a female owned business that is over 8 years old with employees is less than 1%, today's guests take this to another level, they are 3 sisters that all have their own businesses which is extremely rare. In today's episode, Laura interviews her sisters Hazel and Fiona, who are successful entrepreneurs running their own businesses – Glasgow Dance Academy and The Aesthetics Club. They discuss their upbringing and how it positioned them well for starting and running their own busin...
Jul 31, 2024•52 min•Season 3Ep. 74
Join us in this insightful episode of Tag Lab as we chat with Mark, the Chief Entrepreneurial Advisor to the Scottish government and a seasoned entrepreneur. Mark takes us through his remarkable journey, sharing his extensive experience in scaling businesses and optimising organisational design for enhanced performance. Discover how to optimise for agency within companies, define and achieve clear organisational goals, and implement practical frameworks to boost team effectiveness. He also navig...
Jul 17, 2024•1 hr 3 min•Season 3Ep. 73
Join us in this exciting episode of Tag Lab as we chat with Ruth, the Brand Manager of SURREAL, a pioneering brand in the health and wellness cereal market. Ruth takes us through her unique journey, starting from her days at a property investment firm to becoming a key player in SURREAL's success. Discover how SURREAL stands out with its innovative, protein-packed cereals and eye-catching marketing strategies. Learn about their creative campaigns, like collaborations with unexpected brands such ...
Jul 10, 2024•35 min•Season 3Ep. 72
While many businesses talk about AI, few are putting it into practice effectively. At Tag Digital we are an ai-first agency, investing in up-skilling our team with the best AI training. In this episode the Tag Digital team shares how we are actively integrating AI into our daily operations, moving beyond the hype to achieve real, tangible results. Each guest discusses the problems they encountered in their respective teams and how AI helped solve those challenges. The conversation emphasises the...
Jul 03, 2024•1 hr 10 min•Season 3Ep. 71
This week we sit down with racing legend David Coulthard for a candid conversation about life on and off the track. In this episode, David shares insights into the resilience shaped by his Scottish roots, the profound influence of family on his career, and his journey through the highs and lows of professional racing. David opens up about personal challenges, triumphs, and the eternal hope that defines his outlook. Tune in to discover how this motorsport icon navigates the turns of life with gra...
Jun 26, 2024•47 min•Season 3Ep. 70
In this episode of Tag Lab, we chat with Scarlett and Gregor Hollerin, founders of Story Shop, an innovative PR and marketing agency. They share their journey from dreaming about entrepreneurship to launching a thriving business amidst the chaos of the pandemic. Discover their inspiration behind Story Shop, the challenges of balancing work and family life, and the importance of trust and honesty in client relationships. Learn about their evolving leadership styles, unique company culture, and th...
Jun 19, 2024•55 min•Season 3Ep. 69
Join us on this episode of Tag Lab as we sit down with Monique Ruff-Bell, the dynamic Chief Programme and Strategy Officer at TED. Monique leads TED's global events, brand partnerships, and drives innovation and growth within the organisation. With over two decades of experience, she brings unparalleled insights into leadership, inclusion, and the power of ideas. In this episode, Monique shares her journey, revealing how TED selects inspiring speakers and topics that resonate worldwide. Discover...
Jun 12, 2024•45 min•Ep. 68
Welcome to a very special edition of Tag Lab with Tag Digital's founders, Craig and Laura Davidson, sharing 13 lessons learned after 13 years in business. We celebrated Tag Digital's 13th birthday last month, in this episode our agency founders reflect on the important lessons they have learnt over the last 13 years. They discuss the importance of optimism, perseverance, diversity of thought, hiring smart people, total ownership and accountability, resilience during tough times and so much more....
Jun 05, 2024•15 min•Season 3Ep. 67
Join us for an inspiring conversation with Sir Tom Hunter, Scotland's first self-made billionaire. In this episode, Tom shares his journey from selling shoes to leading successful businesses, highlighting key insights from his Scale Up Scotland initiative that supports entrepreneurs with funding, mentorship, and a robust network. Discover Tom’s vision for job creation in Scotland, his unique leadership style, and his strategies for building effective teams and a dynamic company culture. Learn ab...
May 22, 2024•52 min•Season 3Ep. 66
In this inspiring episode, we sit down with Emma J. Bell, bestselling author, award-winning speaker, and renowned resilience expert, to explore the profound journey and insights from her work, "9 Secrets to Thriving". This summary will explore key topics discussed, including resilience strategies, the power of narrative, and self-care practices among others, underlined by Emma’s insights and research. Emma has traversed the globe, logging over 35,000 miles to interview 50 extraordinary individua...
May 15, 2024•55 min•Season 3Ep. 65
Today we are joined by Kay Munday, a communications coach who helps people and brands communicate authentically by taking ownership of their story and confidently communicating this with the world. Kay helps people overcome their fear of speaking and inspire others, in this episode, she joins Laura, our host, to share valuable tips to transform your communication skills by the end of this jam packed episode. Kay Munday's remarkable career journey includes roles at Google, working as a creative p...
May 08, 2024•51 min•Season 3Ep. 64
Welcome to today's episode of Tag Lab, where innovation meets practical application in the realms of AI and big data. Joining us are two of our favourite minds in the world Brian Hills and Alex Velinov. Brian, with his extensive background as CEO at The Data Lab, Head of Business Intelligence Skyscanner and now has a new venture as a founder coming soon. Brian has propelled data-driven innovations across Scotland, making significant strides in big data accessibility and application. Alex, as the...
May 01, 2024•49 min•Season 3Ep. 63
Yvette Hopkins, a trailblazer in leadership and innovation, shares her experiences and insights in this conversation. From being the first in various positions in the military to leading high-performing teams, Yvette discusses the importance of communication, trust, and reliability. She emphasizes the need for open and honest communication, creating a culture where everyone has a voice, and building a sense of camaraderie within teams. Yvette also highlights the value of failure and learning fro...
Apr 24, 2024•54 min•Season 3Ep. 62
In this episode we get to spend time with the awesome Mac Lackey, who is up there with the best of the best…starting, scaling and then exiting a business is one of the hardest things you can do and he had two 8 figure exits by the time he was 30. As if that wasn't impressive enough, he made some very clear life choices early on in his career to switch from your typical workaholic to a thriving entrepreneur that prioritised his family and went on to have another 4 successful business exits. Our h...
Apr 17, 2024•56 min•Season 3Ep. 61
Dive into the innovative world of Event Tech with Adam Parry, founder of Event Industry News and Event Tech Live, on this episode of Tag Lab. We first met Adam when we exhibited at Event Tech Live in 2016, in this episode Laura and Adam discuss the importance of building strong relationships and the positive impact of their partnership over the years. Host, Laura Davidson, uncovers Adam's journey from zero event planning experience to leading the charge in event technology. They discuss overcomi...
Mar 26, 2024•51 min•Season 3Ep. 60
This week our host and CEO, Laura Davidson, is joined by Rob Smallwood, Head of Industry and Media Agencies at Meta. In this conversation, we discuss the power of storytelling in marketing, the impact of automation on the future of work, the role of AI in augmenting human work, the rise of short-form content, and the future of shared experiences and mixed reality. We are super excited to share this jam packed episode with you that embodies everything that Tag Lab is, Fuelling Growth in a Digital...
Mar 20, 2024•55 min•Season 3Ep. 59
In this conversation, Laura and Craig Davidson, co-founders of Tag Digital, discuss the story of their agency and the challenges they faced while building it. They started Tag Digital as a small agency to help local businesses with social media and content writing. Despite the challenges, they have successfully scaled the agency while balancing family life. Laura and Craig discuss the challenges they faced as entrepreneurs and parents, the importance of support and flexibility, and the recogniti...
Mar 15, 2024•42 min•Season 3Ep. 58
Nadia Carta hosted the Google panel at our US launch event, DigitX New York, in October 2022 and we've been inspired ever since. Nadia is the Head of Digital Transformation at Google and finds time to host her own podcast, lead speaker sessions and founded Spark your Zeal. In today's episode, Nadia shares her journey of chasing big dreams and overcoming self-limiting beliefs, her role at Google and her passion for data transformation and AI. Nadia and Laura discuss the value of vulnerability in ...
Feb 21, 2024•46 min•Season 3Ep. 57
Jennifer Shaw-Sweet, joined Tag Digital at DigitX London, delivering an energetic presentation of LinkedIn's CMO Scorecard. In today's episode she is sharing her marketing journey, the power of brand advertising, and the importance of inspiration in advertising. She discusses LinkedIn's CMO Scorecard, the need for consumer insights in B2B marketing and using emotion to connect with B2B audiences as humans. Listen now to find out how you can measure brand marketing effectiveness, the future of B2...
Feb 07, 2024•1 hr 3 min•Season 3Ep. 56
We met today's guest, Colin Stone, when he came into the Tag Digital office to help our wider team overcome the world's second biggest fear, public speaking... In this episode our host Laura Davidson, dives into Colin's transformative career journey, highlighting the power of storytelling, the evolution of digital communication, and effective branding strategies. Discover personal anecdotes from Laura and Colin, professional challenges, and the unique influence of personal interests on public sp...
Jan 31, 2024•1 hr 16 min•Season 3Ep. 55
Welcome to the final episode of the Innovation Island podcast with our host, Charlotte, and the full Tag Digital paid social team. In the last two episodes we've discussed the latest innovations in paid social and the best performing features on Meta and LinkedIn. This week we are concluding the paid social team takeover with their top 10 predictions for Meta and LinkedIn. Listen now to find out what our experts believe will take off on LinkedIn and Meta in 2024...
Nov 29, 2023•28 min•Season 2Ep. 54
We've got the full paid social team back for part two of our Innovation Island series. In the last episode our host, Charlotte, discussed the latest paid social innovations on Meta and LinkedIn with our team of paid social experts. This week we are exploring what features are performing best out of the latest Meta and LinkedIn innovations. This episode is jam packed full of value uncovering the latest innovations that our team of experts believe will be beneficial tools for successful paid socia...
Nov 16, 2023•22 min•Season 2Ep. 53
Today we are releasing a special episode of The Tag Digital Squadcast with the whole paid social team…. The team had so much to share we’ve had to split this podcast into THREE 30 minute episodes! Join our host, Charlotte, Senior Paid Social Manager, as she welcomes Jack, Jess, Drew, Cara, Kitty, Beth and Gabby to the podcast as they dive into the latest paid social innovations on Meta and LinkedIn 👏 Cara, Gabby and Kitty are discussing the latest innovations on Meta including Advantage+ Creati...
Nov 01, 2023•25 min•Season 2Ep. 52
In this episode our host Beth is chatting to Charlotte and Adam who lead our innovation sessions for the social and google team! Innovation is at the forefront of what we do at Tag Digital, our team of experts are constantly trialling the latest platform updates and this is thanks to our Innovation Island and Kreative Kitchen lead by Charlotte, Adam and Elisabeth. Charlotte explains why she wanted to start Innovation Island, a time for the social team to come together to discuss the latest innov...
Oct 17, 2023•20 min•Season 2Ep. 51
