The future of fairtrade: where to next for certification?

The fairtrade movement has been evolving for the last 40 years, seeing significant growth in countries such as the UK where sales reached £1.5bn in 2012. However, while demand for fairtrade products does go beyond UK consumers, many countries are yet to see a market for these goods and fairtrade as market mechanism has come under much debate. The above podcast explores fairtrade as a business model, the challenges it faces and where it is headed next. Does fairtrade certification have a role in future markets? If so, what is it and how must the movement adapt? Listen to the arguments for and against fairtrade mechanisms and let us know what place you think it has in the business landscape of the future.