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Sustainable Business

theguardian.com•www.theguardian.com
Business
Ideas and insights for progressive business leaders, brought to you by theguardian.com
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Episodes

Marketing and advertising to children: a necessary evil?

Although the advertising industry is subject to regulation, child-targeted advertising remains a concern, especially as kids spend more time online. Experts debate in our latest podcast According to Fast Food Facts 2013, children under six saw almost three adverts for fast foods every day, while 12-17-year-olds saw almost five adverts a day. Amidst the obesity debate, concerns over how children consume media have crossed into new territory as it becomes increasingly difficult to regulate online ...

Feb 21, 2014•36 min

The future of fairtrade: where to next for certification?

The fairtrade movement has been evolving for the last 40 years, seeing significant growth in countries such as the UK where sales reached £1.5bn in 2012. However, while demand for fairtrade products does go beyond UK consumers, many countries are yet to see a market for these goods and fairtrade as market mechanism has come under much debate. The above podcast explores fairtrade as a business model, the challenges it faces and where it is headed next. Does fairtrade certification have a role in ...

Jul 11, 2013•36 min

What is the role of brands in creating consumer movements?

Big brands have traditionally been seen as the bad guys, not to be trusted and placing profits over people and the planet. However, the tables are turning and now the very companies that have been attacked by social movements in the past, are working to create them. So what role can brands play in creating and sustaining consumer movements for change and what makes a successful campaign? The above podcast, presented by Jo Confino, explores this topic. The initial driver for action can come from ...

Jun 25, 2013•37 min
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