Super Agents Live- Selling Real Estate
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Episodes
291: Getting More Referrals- Stacey Brown Randall
Todays guest shares everything from how to calculate lifetime value to understanding demographics as well as, how to get more referrals.
290: Back To Basics - Stephanie Weeks
Today we talk about going back to basics and getting your foundation right. If your doing 30 deals or less---you need to listen to this episode
289: Australia's Gary V! Glenn Twiddle
Meet Australia's Gary V--the renegade marketer. We talk about how to get more listings and be more profitable. Its not often I get to talk with someone with true marketing chops and even rarer when I talk with someone who see's marketing in a similar vein. We talk about everything from having your own book to how people will turn marketing dollars with zero profit to become a local or national celebrity.
288: Weaponizing Your Weaknesses - David Hill
Todays guest is one of only 25 Keller William University coaches. Her shares how he took a very rough and unstable background and turn it into success. We talk about why many people make excuses about why they are not succeeding and become "blamethrowers". @superagentslive www.superagentslive.com
287: Smarter--Faster--Better Marketing (hacks)
Are you marketing like a big brand? Here are some hacks for 2017. Most smart marketers want to utilize the platforms that will give them the biggest reach and while that works there is one definite drawback--You can't get personal. you using the same marketing tactics as big brands? Today we discuss the future of 1:1 marketing. Todays smart marketers understand that we are moving back to pre-industrial revolution type one to one marketing. We are customizing our messaging to make the most impact...
286: What You Didnt Know About Marketing and Referrals
Today's guest is the guy behind the guy--he invented many of the marketing strategies used in the industry. In this episode we talk about Direct Response marketing. What it is and what it isnt----we not only talk about marketing at a high level we get into very detailed "how-to" pieces. He shares a very detailed marketing strategy that will get you listing contracts over and over. After breaking marketing down for 40 minutes our guest shares how to generate at least 30 referrals every year. We t...
285: Weaponizing Your Communication - Chris Voss
Former Head of the FBI shows us how to weaponize our negotiation tactics. We all get up to bat but, the difference whether we close that deal is all about our interaction and communication with our propsects. Todays guest explains how we can win more deals. @superagentslive
284: Getting And Staying Profitable - Matt Miale
Why is it that some people selling 300 units a year are not profitable? Todays guest and I dig into this topic and share some tips on getting and staying profitable in the world of real estate.
283: How To Build Your Team - Aaron Rian
Today's guest has built one of the most successful expansion team's in the nation. We talk about how he has done it---the mistakes along the way and what he wishes he knew when he started.
282: Get More Conversions with Better Copywriting - Brian Kurtz
Todays episode is all about copywriting. Writing copy can move the needle---its the basis for every kind of marketing you do-----from writing scripts to facebook ads to direct mail. Most agents are terrible copy writers---they are ordinary and boring. Todays guest is the Michael Jordan of copywriting----we talk about everything from building your list to manipulating emotions. The first part of the show I do a one off on how to close more deals If you want to get serious about growing your busin...
281: Developing Your Unique Selling Proposition
Todays guest was named as one of the top 25 coaches in the nation by Inman. We talk about lead generation and why you should categorize your leads as online, offline, free and paid. We also talk about how to develop your unique selling proposition as well as, some tactics to tune yourself up if you are scared of door knocking
280: Buying Signals
On one episode of Shark Tank, someone demonstrated the "Man Candle" which is of course a line of candles that smell like golf courses. But ... Have you seen how smug and self-satisfied these inventors are after they give their pitch . They are even shocked when the investors give negative feedback. The crude, rude and brutal feedback is what we all enjoy seeing, it's the reason the show succeeds, and for psychological reasons I don't have time to explain, we love the feeling we get when we hear ...
279: School of Hard Knocks - Steve Pemberton
Building a business is hard. We all need a good work ethic and it doesnt hurt if we get lucky along the way. Most small business fail in the first 18 months ---it takes something special to build a company that has been growing for the last 40 years. Todays guest shares some of his hard earned wisdom about how he stays ahead of the competition and how he has stayed nimble and dodged everything from recessions to school yard fights Thats it! You want more of these kinds of sessions let me know or...
278: Getting Good Content Is Hard
If you ever wonder how we consistently get good content its not a stretch to say that we have to dig and dig----there are many interviews that we just dont air because they have no or very little value and we value your time. Todays 20 minute episode is a look into the backend of what we go through to bring you good content. All names were taken out of the recording Check out our new site www.copyandsend.com email marketing made easy
276: Sales and Persuasion Expert Ross Jeffries
Todays guest is a sales and persuasion expert that shows us how to use language to influence a persons thinking and behavior. Todays guest has been on Dr Phil and was portrayed by Tom Cruise in the movie Magnolia. Ross shows us how to capture emotion so that you can insert filters using language--he even shows us how to embed commands using specific phrasing. We get into this at a very granular way. I loved this episode--hope you find it as fascinating as I did. Join the Conversation Follow me o...
275: Mindset Mastery: Aaron Whitenstein
Today's guest looks a lot like you--40 deals a year and wanting to grow. We talk about the mistakes he has made along the way in both launching new business, hiring the wrong people and spending money where he should have never deployed capital. Our sponsor is wizehire.com--take the guesswork out of hiring. Join the Conversation Follow me on twitter @superagentslive Hashtag: #unpackthatidea Ready to level up and do radio? Go to www.realestateradioexperts.com and see how you can double your busin...
274: Differentiate or Die - Joel Sherlock
Today's guest shares how he bought his first house while he was in college and was forced to sell. While he first thought selling his house was nothing but a huge hassle quickly learned that he made 50K on a 10K investment. He had never heard of "flipping" but, he was hooked. He explains how that was the start of his career in real estate and went from flipping to starting his own brokerage to now selling real estate in a traditional model. He has learned a lot along the way including mainstays ...
273: Finding Flow In Your Business - Jay Niblick
Todays guest is a psychologist that has written the DISC profile tool for Anthony Robbins. In this episode we discussed how smart entrepreneurs use their personality profile to find flow in their business and make better hiring decisions. We talk about how you can use this for personal growth and finding talent that is best suited for the job opening that you are trying to fill. In real estate there are essentially 4 types of sales roles---the listing agent, the inside sales agent, the buyers ag...
271: How To Build Your Team: Dale Archdekin
This is the Thanksgiving episode------How do you hire? What is team culture fit and making your first hires
271: Your Logo is NOT Your Brand - Michael Oneal
Today's guest is a branding and marketing expert and fellow podcaster. Michael Oneal of the solopreneurhour.com comes and shares his expertise on how to build amazing relationships, how to dominate your farm and why "Hustle" is the most important thing you can have. Michael is a world class podcast host and all around good guy who has interviewed some of the biggest names in media and sports. Join the Conversation Follow me on twitter @superagentslive Hashtag: #unpackthatidea Ready to level up a...
270: How To Close 50 Deals In Your First Year - Deborah Spence
Todays guest will close 50 deals her first year with a zero dollar marketing budget. We dig into her story--going from selling cell phones this single mother of two had a lot of hustle and she shares how she will have a very successful first year. With no admin and no marketing budget and almost no training she focused on expired's and surprisingly made it work without a multi prong approach. In this episode I give her some ideas on what I would do in her shoes. There are some nuggets in this on...
269: Better User Experience = More Money -Eric Putoto
Todays guest is a trainer that wants to change the industry. He realized very early in his career that most agents and the industry was commoditized and when you become a commodity-----price pressure is not very far behind. He set out to change the consumer experience from an agent centric to a consumer centric process. He feels that if you can provide a unified and high experience like big brands like Hilton or Mercedes you can charge a high end price. We spend some time talking about mindset a...
268: How To Build a Team: Lou Cardillo
My guest is doing 80 deals for 30Million a year. He shares how he has built a team and how he stuggled with recruiting, hiring and building culture early in his career. We talk about how he finds leverage in his both his personal and business life to find balance to spend time with his young kids. He also shares how he used the MREA book as a business manual. He also explains why you need your personal mission and vision statement before you ever launch your business. He explains how he found hi...
267: Go To Market Strategy for 2017 - Toby Salgado
If you haven't nailed down your strategy for 2017. Today I outline a complete go to market strategy for 2017. I outline what you should be doing both online and offline. Here is the rough outline Pillar number one that every business owner will have is their sphere of influence. Get all these people in your database and make sure that you have their phone number, email address and physical address. Throughout the year make sure that you touch these folks at least once a month. It can be a quick ...
266: Mastering a Money Mindset - Tim Rhode
My guest shares how he went from painting house numbers on curbs to living in a 3 story mansion with an elevator. He tells us the story of being a 25 year old grocery clerk to retiring at 40 years of age to travel the world. We talk about how he harnessed the power of mindset to deliberately craft his ideal life. We also talk about how that has empowered him to work on the things he is passionate about--Gobundance an adventure travel group to his conference 1 life fully lived. For those of you t...
265: Building Your Database - Louise Phillips Forbes
Listing & Selling 10M dollars houses is tough. Our guest shares how she does 200M a year in the toughest market of them all NYC. I also share how I wrote a 7 part email engagement series and boosted my list building 4X in 36 hours. I followed the internet marketers playbook of Indoctrination, engagement, Ascencion, segmentation and re-engagment Its easy and its free and we all know our list is our most valuable "spoke" in our business. Join the Conversation Follow me on twitter @superagentsl...
264: Sell More...Without Selling - Toby Salgado
Craig Proctor became the #1 REMAX agent in the world at 29 but, he didnt start out that way. In fact, when Craig started he languished for a year surviving off the meager scraps that other agents would throw him. He continuously faced the frustration and pain of not being able to pay his bills while he watched others succeed. This combined with the fact that his marketing was costing him far more than he was making was enough to make him consider quitting in the early days. Craig admits that he ...
263: Is The Bubble Bursting? - Toby Salgado
Today's episode I ask the question: Is the bubble bursting? There are lots pieces of data that points to an issue in today's market. When we look at all these data points together I can make the case that we are at the tail end of a bubble. We are seeing 1. Days on market increasing in the luxury markets while the lower end is still on fire 2. The average sales price is the highest its ever been 3. Purchased money loans have decreased by 4% despite the fact that helocs are rapidly increasing. Wh...
262: Marketing Yourself Like a Celebrity - Knolly Williams
Todays guest shares how he went from having a black market candy business to founding a record label and making millions to dead broke. He shares how he took what he learned from marketing entertainers to real estate. He shares his formula for success which he calls "The Process of Profit" and how to implement that in your business today. He outlines how you can be pre-eminent with some very easy steps. He poses the question "If you were running for mayor what would that look like? Running for r...