Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #106. We’re diving into the art of craftsmanship and why it’s essential to share your process with your audience. We'll explore how showcasing the time, effort, and skill behind your creations can build trust and elevate the perceived value of your work. Plus, we’ll take a look at how the strong support for artists in...
Oct 28, 2024•12 min•Ep. 106
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #105. We sit down with the talented jewelry designer and entrepreneur, Christina Kober. Since launching her business in 2007, Christina has built a thriving e-commerce store, secured placements in over 90 retail locations, and grown a dedicated team of three. In this episode, Christina shares her journey of discoverin...
Oct 21, 2024•37 min•Ep. 105
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #104. We’ll be diving into holiday promotions for jewelry brands - how to plan them, and what you can do to make them a success. If you’re considering running a sale during the upcoming season, we’ve got some insights to help you maximize your efforts. In the bonus content, we share even more tips on creating a promot...
Oct 14, 2024•15 min•Ep. 104
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #103. In this episode, we'll be chatting with Iz Alayon, founder of Iz & Co., specializes in crafting edgy, bold, and meticulously designed fine jewelry in New York City, with a focus on custom engagement rings and a commitment to making the buying process easy and stress-free. Iz actually approached us to chat ab...
Oct 07, 2024•33 min•Ep. 103
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #102! We reintroduce ourselves and dive into what we do outside the podcast. You’ll hear what we each specialize in and how you can work with us. Plus, we share the top strategies we're advising our clients to implement right now. In the bonus content, we answer the question: what are the top things we're encouraging our...
Sep 30, 2024•31 min•Ep. 102
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #101! In this episode, we'll chat with Melissa Dusenberry, founder and creative director of All The Brilliants, an online community of women jewelry designers. She shares some successes and failures she’s experienced with direct outreach and nurturing her clients. All The Brilliants Website: https://www.allthebrilliants....
Sep 23, 2024•27 min•Ep. 101
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #100! In this episode, we share big takeaways from our listeners as well as our future plans for the podcast (hint: it might include fun merch!). In the bonus content, we guide you to our most important episodes. To get access to the exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWIT...
Sep 16, 2024•15 min•Ep. 100
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #99! In this episode, we continue our holiday planning series by focusing on crafting an effective marketing plan and enhancing the customer experience. If you missed the first part, be sure to check it out—it's never too early to start preparing! We’ll cover key strategies for creating engaging holiday marketing campaig...
Sep 09, 2024•15 min•Ep. 99
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #98! In this episode, we cover everything you need to know about holiday planning for your jewelry business, including why it’s never too early to start. We’ll discuss the importance of setting clear goals, understanding consumer trends, and managing inventory effectively to maximize sales and customer satisfaction durin...
Sep 02, 2024•16 min•Ep. 98
Welcome to episode #97. In this episode, we recap our trip to New York City to attend the trade shows. We’ll chat about the shows we walked, trends we noticed, and the insights we learned. In the bonus content, we discuss what we think is going on in the industry and our uncensored thoughts - just for Insiders. Brands mentioned in this episode: 12th HOUSE https://12thhousejewelry.com/ Ciara Bowles Jewellery https://www.ciarabowles.com/ Hilary Finck Jewelry https://hilaryfinck.com/ Karin Luvaas h...
Aug 19, 2024•24 min•Ep. 97
Welcome to episode #96. In this episode, we're thrilled to have jewelry influencer "Jewel Boxing" with us. Xarissa is a fine jewelry collector and styling queen based in New York City and New Jersey. You can find her on Instagram @jewel_boxing and on TikTok @jewelboxing. In this episode, we discuss TikTok and how it can benefit jewelry brands. In the bonus content, we also dive into which other platforms jewelry brands should focus on right now. Brands mentioned in this episode: Susannah King Lo...
Aug 12, 2024•32 min•Ep. 96
Welcome to episode #95. In this episode, we'll be auditing Liz's website to model what it's like to go through the process and hopefully inspire you to audit your own website. In the bonus content, we'll be taking everything we learned from the website audit and creating an action plan. To get access to exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com .
Aug 05, 2024•31 min•Ep. 95
Welcome to episode #94. In this episode, we chat with well-known jewelry industry writer and editor Emili Vesilind. She's the Editor-in-Chief of Gem + Jewel and the co-host of the Rough Cut Podcast. In this episode, Emili shares her point of view as an editor and what stands out to her when she looks at jewelry brands. In the bonus content of this episode, we share some current trends and brands Emili is loving right now. Designers mentioned in this episode: Alexa Horton (I seira) - https://isei...
Jul 29, 2024•41 min•Ep. 94
Welcome to episode #93. In this episode, we’ll discuss how to audit the marketing in your business. In the bonus content of this episode, we’ll dive deeper into what to do when your business is feeling stuck. Check out our marketing stats: https://docs.google.com/spreadsheets/d/1BskQ4UpHMIT_nXjpZVJT-7f3jxbvIrhpCCHDph5JloE/edit?usp=sharing To get access to exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com ....
Jul 22, 2024•17 min•Ep. 93
Welcome to episode #92. In this episode, we're thrilled to have Christine Mighion with us. Christine is not only a talented designer and maker but also the host of the Slowmade Podcast. In this episode, we'll be delving into the art of storytelling and showcasing the handmade process in your work. In the bonus content (for Insiders only), we'll be sharing some of our favorite makers who excel at showing their process. Check out the Slowmade Podcast: https://podcasts.apple.com/us/podcast/slowmade...
Jul 15, 2024•19 min•Ep. 92
Welcome to episode #91. In this episode, we talk all about imposter syndrome. We share how it affects us and tips for overcoming these feelings when you're feeling down on yourself. In the bonus content, we also discuss some of the things we’re feeling insecure about in our own businesses. To get access to exclusive content as well as direct access to us, sign up by visiting SUCCESSWITHJEWELRY.com .
Jul 08, 2024•14 min•Ep. 91
Welcome to episode #90. In this episode, Liz interviews sustainable jewelry consultant Christina T. Miller. Christina T. Miller Consulting and her team of professional consultants have 18 years of experience and have been pioneers in this space, leading the charge since 2004. They have developed proprietary systems to help the jewelry industry enter the new era of responsible and sustainable businesses. They share their deep knowledge of the jewelry market and connect their commitment to address...
Jul 01, 2024•30 min•Ep. 90
Welcome to episode #89. We're finally celebrating our podcast and recapping a few of our favorite episodes. We’ll also share how you can try out being an Insider. In the bonus content of this episode, we also share what’s on our minds now and brainstorm ideas for future episodes. To get access to exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com .
Jun 24, 2024•15 min•Ep. 89
Welcome to episode #88. Liz has a fun conversation with jewelry collector and influencer Kylie @okay______fine. Check out her Instagram feed here: https://www.instagram.com/okay______fine/ Kylie is an art director and graphic designer based in New York/New Jersey, who shares her journey of collecting fine jewelry on Instagram and TikTok. Kylie talks about her passion for collecting fine jewelry, influenced by her mother and grandmother's collections. Kylie shares how she creates engaging content...
Jun 17, 2024•22 min•Ep. 88
Welcome to episode #87. Laryssa's giving a JCK recap and then we chat about what's been on our minds when it comes to marketing - because we haven't had a chat for a few weeks! What were Laryssa's highlights from JCK? What the heck is going on with Meta? Updates about Instagram In the bonus content of this episode, we chat about Vegas trends. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com ....
Jun 10, 2024•25 min•Ep. 87
Welcome to episode #86. In this episode, we chat about how you can utilize collaborations for your business: Why they can be an effective form of audience building Some general guidelines And what to look for when seeking out collaborations In the bonus content of this episode, we share examples of jewelry brand collabs and also talk about how to look for potential collaborators. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://www.SUCCES...
Jun 03, 2024•15 min•Ep. 86
Welcome to episode #85. In this episode, we chat advocating for yourself and your brand. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll dive deeper into how advocating for your brand can lead to opportunities. To get access to exclusive content as well as direct access to me and Laryssa, si...
May 27, 2024•20 min•Ep. 85
Welcome to episode #84. In this episode, we chat about what Meta's recommending as best practices these days - and how you should (or shouldn't) be acting on that information. We'll be covering: Should you be engaging with Threads? Should you be posting more Reels? We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content o...
May 20, 2024•19 min•Ep. 84
Welcome to episode #83. In this episode, we dive deeper into the topic of finding your audience and fleshing out your customer personas. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll share how to actually use your customer personas and which questions you should be asking as you're doing t...
May 13, 2024•12 min•Ep. 83
Welcome to episode #82. In this episode, we chat with Jewelry Designer and Pinterest expert, Andrea Li (also known as the Red Pin Geek)! She’ll be answering some of our questions about the platform and discussing Pinterest's powerful traffic referral abilities. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of th...
May 06, 2024•32 min•Ep. 82
Welcome to episode #81. In this episode, Liz chats with A Thousand Facets - an incredible advocate for independent artists on both her Instagram and podcast. They discuss how to stand out and find your voice as a designer. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, Liz and our special guest d...
Apr 29, 2024•33 min•Ep. 81
Welcome to episode #80. In this episode, we answer the age-old question: "How do I define my target audience?" We cover 3 main points: Know what makes your jewelry and brand unique, defining the essence of your brand Imagine who might resonate with your unique value and story Try to find these people and engage with them, build relationships, see how it resonates We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you ca...
Apr 22, 2024•24 min•Ep. 80
Welcome to episode #79. In this episode, Laryssa and Liz talk about what’s going on with Instagram. They also share the current best practices in 2024. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, they also share brands they love to follow on Instagram. To get access to exclusive content as wel...
Apr 15, 2024•26 min•Ep. 79
Welcome to episode #78. In this episode, Laryssa and Liz audit the marketing for their own podcast. They get honest about what they're doing wrong and what they can improve We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, they explain how you can audit your own marketing and then convert that audit...
Apr 08, 2024•18 min•Ep. 78
Welcome to episode #77. In this episode, Laryssa and Liz celebrate their 8-year business anniversaries! They share some of the biggest lessons they’ve learned since starting each of their businesses separately in spring 2016! We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, they talk about their bi...
Apr 01, 2024•22 min•Ep. 77
