Welcome to episode #76. In this episode, Liz chats with Megan Auman - metalsmith, artist, writer, teacher, and creative business coach. They discuss how to find your voice as a brand. Special discount from Megan! Take 20% off these two programs: Poetic Product Descriptions Sell without Shame https://Shop.MeganAuman.com Code: SWJ20 We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and fu...
Mar 25, 2024•23 min•Ep. 76
Welcome to episode #75. In this episode, we share our thoughts about what to do before hiring an outside consultant, working with a vendor or other business partner. What steps should you take? How do you know when something might not be a good fit? We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, ...
Mar 18, 2024•25 min•Ep. 75
Welcome to episode #74. In this episode, we share our thoughts about recent marketing we’ve received. We’re going to scroll through our Promotion folders and Instagram accounts and talk about what stands out to us. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll talk more specifically about ...
Mar 11, 2024•25 min•Ep. 74
Welcome to episode #73. In this episode, Laryssa and I are going to talk about planning for Mother’s Day, including: Why Mother's Day is an important holiday for jewelry businesses How to make your plan And how to stay consistent and follow through We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, w...
Mar 04, 2024•18 min•Ep. 73
Welcome to episode #72. In this episode, we chat about what it means to be transparent in business and why it’s important. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll share more ways to build trust with your audience. To get access to exclusive content as well as direct access to me and ...
Feb 26, 2024•12 min•Ep. 72
Welcome to episode #71. In this episode, we chat again about the importance of email marketing. More specifically, we'll give you tips for how to start and grow a list. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll share what makes a "good" email and current trends in email marketing. To g...
Feb 19, 2024•20 min•Ep. 71
Welcome to episode #69. In this episode, we chat about direct client outreach, also known as "clienteling". We’ll share tips for clienteling and one-on-one outreach. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll discuss direct outreach to your wholesale prospects. To get access to exclusiv...
Feb 05, 2024•22 min•Ep. 69
Welcome to episode #70. In this episode, we chat about how to effectively tell the unique story of your jewelry brand. Liz also shares a few takeaways from NY Now! We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, dig deeper into storytelling and talk about the trade show scene. To get access to exc...
Feb 05, 2024•20 min•Ep. 70
Welcome to episode #68. In this episode, Liz and Laryssa chat about hiring for your jewelry business! Why should you put hiring on your radar in 2024 When's it time to hire, and what are your options? How to get clear on your hiring goals and find the right employee We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content ...
Jan 29, 2024•26 min•Ep. 68
Welcome to episode #67. In this episode, Liz and I are going to talk about the most important social media best practices and trends for 2024. How can you make the most of your social media marketing efforts this year? Which trends might be worth trying? We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this epis...
Jan 22, 2024•23 min•Ep. 67
Welcome to episode #66. In this episode, Laryssa and Liz share some predictions for the New Year: We’ll what we think will be important to focus on in the upcoming year. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll reflect on 2023 and share some tips for starting the year strong. To get a...
Jan 15, 2024•16 min•Ep. 66
Welcome to episode #65. In this episode, Laryssa and I are going to kick off the new year with an episode about planning. We’ll share how to get started planning your year We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll dive deeper and share more details about creating your plan and specific...
Jan 08, 2024•16 min•Ep. 65
Hello! We’re off this week to celebrate the holiday season, enjoy some time with our families and RELAX. We hope you are too! Thank you for an amazing year. We know the final push to the end of Q4 is exhausting but you did it! And we’re proud of you. We’ve said it before and we’ll say it again, we appreciate your support. And the best gift you could give us is a review! Or even leave us a comment! Happy Holidays! And Happy New Year! We’ll be back in a couple of weeks....
Dec 25, 2023•1 min
Welcome to episode #64. In this episode, we're going to talk about setting goals for the new year. We’ll share tips for setting your 2024 goals We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll be talking through setting our own goals for the upcoming year. To get access to exclusive content a...
Dec 18, 2023•15 min•Ep. 64
Welcome to episode #63. In this episode, Liz and I are going to talk about how you can best allocate resources for your business next year. How to set your priorities and determine the resources you'll need How to decide where to be spending your marketing dollars We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of...
Dec 11, 2023•20 min•Ep. 63
Welcome to episode #62. In this episode, Laryssa and I are going to do something that we love - brainstorming ideas. A brain dump of ideas for the upcoming year that you can use! We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’re going to discuss some of the most exciting things we saw other br...
Dec 04, 2023•20 min•Ep. 62
Welcome to episode #61. In this episode, Liz and I are going to give you a "content challenge" for the New Year". Even though 2023 isn't quite over, now's an awesome time to start preparing for 2024 to set yourself up for success in January. We'll be giving you: A structure for the content challenge, including steps for how to set yourself up and how much time you should spend doing each step We also want to tell you about our Insider community. When you join you’ll have access to extended episo...
Nov 27, 2023•16 min•Ep. 61
We're wishing you a very happy Thanksgiving, and we'll be back with a new episode next week!
Nov 20, 2023•58 sec
Welcome to episode #60. In this episode, Laryssa and I are going to be discussing how to get the most out of a trunk show or special events. Tips for a successful event The importance of follow up We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we share collaboration and event ideas. To get access ...
Nov 13, 2023•15 min•Ep. 60
Welcome to episode #59. In this episode, we're talking about the common mindset that you're "bothering" your customers - and how you can work to get over that mindset and instead market your business successfully. Because your customers want more of you! What does this mindset look like, and how do we see it manifested most often? How can you work to improve your mindset? We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips tha...
Nov 06, 2023•13 min•Ep. 59
Welcome to episode #58. In this episode, we're talking about holiday gift guides for jewelry brands. We cover: What makes a good gift guide? Tips for creating and promoting your gift guide. We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we share other things you can be doing now to have a successf...
Oct 30, 2023•13 min•Ep. 58
Welcome to episode #57. In this episode, we're going to discuss AI and how you might be able to use it in your business. What is AI and what do we think about it? Can AI help your business? We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we share some ways you can consider using AI in your business...
Oct 23, 2023•14 min•Ep. 57
Welcome to episode #56. In this episode, we're going to share tips about making the most of your customer testimonials. We'll be covering: Why testimonials are so important How to get them from your customers We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we talk about where to share your testimon...
Oct 16, 2023•16 min•Ep. 56
Welcome to episode #55. In this episode, Liz and special guest Robin Kramer chat about the ins and outs of wholesale strategy for jewelry designers. They cover: Why should a jewelry brand consider wholesale? Tips for a successful wholesale strategy We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we...
Oct 09, 2023•24 min•Ep. 55
Welcome to episode #54. In this episode, we'll cover why it’s important to be passionate about your brand and share that passion with your target audience. We discuss: Tips for sharing your passion What to do when you’re feeling burnt out We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we share bra...
Oct 02, 2023•17 min•Ep. 54
Welcome to episode #53. In this episode, we'll be talking about how to promote a promotion, discount, or other incentive. We'll cover: Why you need to promote a promotion in order to see results How much lead time as well as where to promote We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the extended version of this episode, we cov...
Sep 25, 2023•12 min•Ep. 53
Welcome to episode #52. In this episode, special guest Sarah Rachel Brown and Liz discuss the perceived value of marketing. We’ll cover… Why is marketing valuable? Is the cost worth it? We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the extended version of this episode, we cover: How much does marketing actually cost? Consultants, ...
Sep 18, 2023•24 min•Ep. 52
Welcome to episode #51. In this episode, we're discussing ways to "sweeten up the holiday season" with promos and other incentives. We'll be covering: When to start promoting holiday What are some promos and discounts you can offer? What to do if you never discount your products? We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the e...
Sep 04, 2023•13 min•Ep. 51
Welcome to episode #50. In this episode, we're discussing our trip to NYC. We'll be covering: What shows we walked All of our thoughts We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the extended version of this episode, we answer the BIG question, "Should you be doing trade shows?" To get access to exclusive content, sign up by vis...
Aug 28, 2023•15 min•Ep. 50
Welcome to episode #49. This week, we discuss how to audit your brand. We'll help you get started planning for the holiday. We’ll cover… When to start Where to start We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the extended version of this episode, we share why holiday planning is important and give you some homework. To get acce...
Aug 21, 2023•9 min•Ep. 49
