Welcome to episode #48. This week, we discuss how to audit your brand. We'll be covering: Why's it important to audit your brand, and how often should you do it? What are the steps to auditing? We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the extended version of this episode, we share: How to create an action plan and what to do ...
Aug 14, 2023•16 min•Ep. 48
Welcome to episode #47. This week, we're going to help you establish or level-up your branding. Is your brand strong enough? Should you establish a new brand or refresh your existing brand? If you're interested in exploring brand development further, what to prepare and what research to do? We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discus...
Aug 07, 2023•18 min•Ep. 47
Welcome to episode #46. This week, we're talking about branding for jewelry businesses. What is a brand? Elements of a strong brand We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. In the extended version of this episode, we talk about: Tips for defining your jewelry brand To get access to exclusive content, sign up by visiting https:// SUCCESSWITHJEWELRY.com . Membership i...
Jul 31, 2023•12 min•Ep. 46
Welcome to episode #45. This week, we're talking about Threads, the latest social media platform from Meta. What is Threads? Our initial reactions about this new social media platform We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. In the extended version of this episode, we talk about: How to use it for your jewelry business To get access to exclusive content, sign up by ...
Jul 24, 2023•10 min•Ep. 45
Welcome to episode #44. This week, we're reviewing all of Instagram's latest features and updates: What’s new on Instagram? How to use Broadcast Channels. We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. In the extended version of this episode, we talk about: What should you be focusing on with Instagram? To get access to exclusive content, sign up by visiting https:// SUCC...
Jul 17, 2023•10 min•Ep. 44
Welcome to episode #43. This week, we're answering all your marketing and sales-related questions! We cover: How are designers who have one of a kind pieces selling to stores? Do they make a lot and have the buyers choose at the shows? Or do they make things that are similar that they bring to the shows, like as a sample? What is a reasonable minimum order for a first-time order? Dollar wise or number of pieces wise. Or what is a good way to figure that out? Thanks!!! Can you share some tips on ...
Jul 10, 2023•11 min•Ep. 43
July 4, 2023 is the LAST DAY to join the Success With Jewelry Insider Community for just $5/month. When you join, you get access to extended episodes, one-on-one access to us, webinars, and other resources. Visit https://successwithjewelry.com to take advantage of this offer.
Jul 03, 2023•1 min
Welcome to episode #42. This week, we share part two of our wholesale series, all about the current state of trade shows for jewelry brands that are interested in pursuing retailer partnerships. We cover: What is a trade show Should you do one? We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. In the extended version of this episode, we talk about: Preparing for a trade show...
Jun 26, 2023•10 min•Ep. 42
Welcome to episode #41. This week, we're starting a short series about wholesale strategy and outreach for jewelry brands. We'll be talking about: Where to start Creating an outreach strategy Important things to consider We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com . Membership is onl...
Jun 19, 2023•9 min•Ep. 41
Welcome to episode #40. This week, we're answering the big question, "When's it time to do a brand refresh?". We'll be talking about: Why is it important to check-in with your business and ask, "Is it time to do a brand refresh?" How often should you ask this question? What are some signs that it's time to do a refresh? We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To ge...
Jun 12, 2023•10 min•Ep. 40
Welcome to episode #39. This week, we'll be talking about clienteling for jewelry entrepreneurs: Why it’s important How to get started Tips for continuing to nurture your clients We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https:// SUCCESSWITHJEWELRY.com . Membership is only $20/month for weekly extended episodes,...
Jun 05, 2023•9 min•Ep. 39
Welcome to episode #38. This week, we'll be talking about how to effectively promote a launch, whether that's the launch of a new collection, a product drop, the launch of a new service, or the beginning of a discount/sale. We're covering: Tips for planning ahead When and how often to promote your launch We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to excl...
May 29, 2023•11 min•Ep. 38
Welcome to episode #37. This week, we'll be talking about how to best manage your marketing calendar. In episode #15, we gave a brief overview of content planning, but this one will zoom in on plotting out important dates. What's a content calendar, and how can you start with a blank calendar? What should you be filling in, and how do you work backwards from important dates? Common mistakes to avoid with the calendar We also offer a gated version of this episode, which has further commentary on ...
May 22, 2023•9 min•Ep. 37
Welcome to episode #36. This week, we'll be talking about useful and low-cost tools to help you plan and schedule your social media marketing content. What are the options and which do we recommend? What are the benefits of using an app to plan and schedule your content? Why planning your content is so important. We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get acces...
May 15, 2023•10 min•Ep. 36
Welcome to episode #35. This week, we'll be talking about Pinterest, one of the most underrated social media marketing platforms. Why does Pinterest matter in 2023, and why should you consider incorporating it into your SMM strategy? What are the best practices for Pinterest? What can you expect when you start optimizing your Pinterest? We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your busi...
May 08, 2023•11 min•Ep. 35
Welcome to episode #34. This week, we'll be talking all about paid Instagram verification. More specifically: What is it? What are the pros and cons? Should you get verified? We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com . Membership is only $20/month for weekly extended episodes, pers...
May 01, 2023•8 min•Ep. 34
Welcome to episode #33. This week, we'll be talking about direct mail marketing for jewelry brands. More specifically: What is it, and how does it work? What are the pros and cons? Who should use it, and how should you use it? We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https:// SUCCESSWITHJEWELRY.com . Membership...
Apr 24, 2023•11 min•Ep. 33
Welcome to episode #32. This week, we'll be talking about SMS marketing or text message marketing for jewelry brands. More specifically: What is it, and how does it work? What are the pros and cons? Who should use it, and how should you use it? We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https:// SUCCESSWITHJEWELR...
Apr 17, 2023•13 min•Ep. 32
Welcome to episode #31. This week, we'll be talking about the AI tool ChatGPT. More specifically: What is ChatGPT? What are the pros and cons of using ChatGPT? How can you use ChatGPT in your business and jewelry marketing? We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https:// SUCCESSWITHJEWELRY.com . Membership is...
Apr 10, 2023•9 min•Ep. 31
Welcome to episode #30. This week, we'll be talking about MONEY - and how much money you should be investing in marketing in 2023 based on your stage of business and business goals. More specifically: How much to invest based on revenue and stage of business growth What you should be investing that money in What can you expect things to cost? What to do if you don't have the money to invest We also offer a gated version of this episode, which has further commentary on this topic and one super va...
Apr 03, 2023•11 min•Ep. 30
Welcome to episode #29. This week, we'll be talking about the social media platforms to consider using for your jewelry brand in 2023 - and the best practices for each one. More specifically: What’s going on with Instagram? Social media platforms to consider and best practices for each How to choose which social media platforms are right for your jewelry brand We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start i...
Mar 27, 2023•18 min•Ep. 29
Welcome to episode #28. This week, we'll be talking about content marketing and how your jewelry brand can leverage it successfully. More specifically: What's content marketing, and how is it different from other types of marketing you're doing? What are the common types of content marketing? How do you know that content marketing is right for your business? We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start imp...
Mar 20, 2023•16 min•Ep. 28
Welcome to episode #27. This week, we'll be talking about which jewelry marketing tactics are working now. More specifically: A look at Q1 so far and what’s changed What to focus on in your business Tips to take action We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https:// SUCCESSWITHJEWELRY.com . Membership is only...
Mar 13, 2023•13 min•Ep. 27
This episode is a RE-ISSUE of Episode #9, which went live on October 24, 2022. Now that we've completed our series on email marketing, we thought it would make sense to reshare this episode all about growing your list. Let us know what you think! This week, we’re talking all about email marketing for jewelry brands. We cover: Why is email marketing important? How to start and grow your email list. Tips for gathering and utilizing information about your email subscribers. We also offer a gated ve...
Mar 06, 2023•15 min
Welcome to episode #26. This week, we'll be talking about the benefits of segmentation and A/B testing in email marketing and why you should consider trying some of these more advanced email tactics. More specifically: What's segmentation, and how can you start taking advantage of it? What's A/B testing, and how can you implement it? What are some other more advanced ways of optimizing your email marketing? We also offer a gated version of this episode, which has further commentary on this topic...
Feb 27, 2023•15 min•Ep. 26
Welcome to episode #25. This week, we'll be talking about how you can get more consistent with email marketing as a jewelry business owner. More specifically: Why consistency matters for email marketing Consistency means putting together a content calendar and considering your storytelling/messaging Get comfortable with email metrics, so you get comfortable with consistency We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that y...
Feb 20, 2023•17 min•Ep. 25
Welcome to episode #24. This week, we'll be talking about the importance of an automated email welcome series as well as other email automations to consider. More specifically: What is a welcome series, and why is it important? Welcome series best practices Other key automations to consider We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content,...
Feb 13, 2023•15 min•Ep. 24
Welcome to episode #23. This week, we'll be sharing an introduction to email marketing. More specifically: Why email marketing is so important How to get started with email marketing What makes a good email We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com . Membership is only $20/month for weekly...
Feb 06, 2023•16 min•Ep. 23
Welcome to episode #22. This week, we'll be talking about product pages on your ecommerce website. More specifically: Why product pages are so important What a product page should include How updating your product page can increase conversions We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com . Me...
Jan 30, 2023•15 min•Ep. 22
Welcome to episode #21. This week, we'll be sharing some conversion-boosting strategies for your ecommerce website. More specifically: What to do about abandoned carts Why average order value (AOV) matters and how to increase it Why returning users matter and how to get shoppers to come back We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content...
Jan 23, 2023•17 min•Ep. 21
