Welcome to episode #20. This week, we’ll be talking about your ecommerce homepage and how to drive traffic to your website. More specifically: Why is the homepage so important? Homepage best practices. Tips for driving traffic to your website. We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com . Me...
Jan 16, 2023•12 min•Ep. 20
Welcome to episode #19. This week, we’ll be talking about the best practices for structuring your ecommerce website and creating a user-friendly navigation. More specifically: How should you approach structuring your ecommerce website? How should your website navigation function? What are the best practices? What steps can you take to improve your navigation? We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start im...
Jan 09, 2023•14 min•Ep. 19
Welcome to episode #18. This week, we’ll be sharing an intro to ecommerce analytics. More specifically: How to access your website’s analytics. What are KPIs, and which metrics are most important? What the numbers mean and how you can use them to adjust your strategy. We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SU...
Jan 02, 2023•12 min•Ep. 18
We’re taking a break this week, and we hope you are too! However, we did want to take a moment to wish you a happy holidays and to thank you. Laryssa and I started our collaboration at the start of 2022 with the goal of educating designers and also building community - for ourselves and the designers we hoped to work with. While Success with Jewelry has changed form over the course of the year, we’re excited about where we are at now - a podcast and community to share resources with you. And we ...
Dec 26, 2022•48 sec
Welcome to episode #17. This week, we’re sharing an "intro to ecommerce". Are you hoping to streamline your D2C strategy in 2023? Then you'll definitely want to make sure your ecommerce storefront is working for you. The next few episodes will be all about ecommerce for jewelry brands, and this episode will serve as a foundation for the content ahead. We're here to help you optimize your ecommerce store, and we’re going to talk about: What's different about selling your products online vs. in pe...
Dec 19, 2022•15 min•Ep. 17
Welcome to episode #16. This week, we’re talking all about what you should be focusing on now, after Black Friday-Cyber Monday weekend. We'll be covering: Promoting ready-to-ship products Reaching out to top clients Promoting your retailers We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com . Membe...
Dec 12, 2022•11 min•Ep. 16
Welcome to episode #15. This week, we’re talking all about content planning for jewelry brands. We'll be covering: Where should you be sharing content? What should you be posting? And how can you keep track of your posting schedule? Aligning your content. We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWE...
Dec 05, 2022•11 min•Ep. 15
Welcome to episode #14. This week, we’re talking all about our favorite time-saving tools and platforms. We'll be covering: Why it's important to embrace marketing tools and how they can help you What are some of our favorite time-saving tools and platforms? How to choose which one to adopt We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content,...
Nov 28, 2022•15 min•Ep. 14
Welcome to episode #13. This week, we’re talking all about planning to optimize your marketing efforts. How to get started Setting goals and objectives Creating your plan We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com . Membership is only $20/month for weekly extended episodes, personal engagem...
Nov 21, 2022•14 min•Ep. 13
Welcome to episode #12. This week, we’re talking all about influencer marketing for jewelry brands. What does the influencer marketing landscape look like in 2022? Is influencer marketing worth it? When should you consider it for your brand? We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com . Memb...
Nov 14, 2022•14 min•Ep. 12
Welcome to episode #11. This week, we’re talking all about public relations for jewelry brands. What is public relations? How do you get started? Some tips for doing your own and the reality of hiring an agency. We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com . Membership is only $20/month for w...
Nov 07, 2022•13 min•Ep. 11
Welcome to episode #10. This week, we’re talking all about the difference between sales and marketing. What's the difference between sales and marketing? Why do you need to be proficient at both to find success? How can you get better at sales and stop feeling "self conscious" about it? We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sig...
Oct 31, 2022•10 min•Ep. 10
Welcome to episode #9. This week, we’re talking all about email marketing for jewelry brands. We cover: Why is email marketing important? How to start and grow your email list. Tips for gathering and utilizing information about your email subscribers. We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY....
Oct 24, 2022•14 min•Ep. 9
Welcome to episode #8. This week, we’re sharing one of our extended episodes so you can get a preview of what we offer to insiders! In this episode, we talk all about the jewelry brands that catch our eye and why. We cover: What are the things that make a jewelry brand catch our eye? How can other brands catch our eye? What are the "secret ingredients"? What can help create longevity for a jewelry brand, so they're not just a passing interest in the eyes of consumers? We'll also share some speci...
Oct 17, 2022•36 min•Ep. 8
Welcome to episode #7. In this episode, we'll be talking about merchandising and its role in building a successful jewelry business. In this episode, we're going to be chatting about: What exactly is merchandising? Why is it important? How can you improve your merchandising? We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visi...
Oct 10, 2022•12 min•Ep. 7
Welcome to episode #6. In this episode, we'll be talking about TikTok and its role today in a comprehensive digital marketing strategy for jewelry brands. You'll learn the following things: What's up with TikTok? Why is this a platform you should be paying attention to? Is TikTok right for you? Should you set up an account and start posting? What are the best practices for TikTok? How can you give it your "all"? We also offer a gated version of this episode, which has further commentary on this ...
Oct 03, 2022•14 min•Ep. 6
Welcome to episode #5. In this episode, we'll be talking about Instagram and its role today in a comprehensive digital marketing strategy for jewelry brands. You'll learn the following things: Why Instagram is important What exactly is the algorithm? What’s actually working on Instagram? We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, si...
Sep 26, 2022•15 min•Ep. 5
Welcome to episode #4. In this episode, we'll be talking about entrepreneurship and how a business can (and should) evolve over time. You'll learn the following things: Why, when, and how we first started working for ourselves How we first positioned ourselves and established our brands How our brands and businesses have evolved over time We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your bu...
Sep 19, 2022•14 min•Ep. 4
Welcome to episode #3. In this episode, we'll be talking about holiday planning. You'll learn the following things: Holiday Planning: Why is it so important? Tips to successfully plan ahead. Frustrations with planning and how to overcome them. We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com . Me...
Sep 12, 2022•13 min•Ep. 3
Welcome to episode #2. In this episode, we'll be talking about the state of the industry. In this episode, you'll learn the following three things: What is happening in the jewelry industry from our perspective. How things have changed over the past year. What we think you should be doing now to find success? We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to...
Sep 05, 2022•11 min•Ep. 2
Welcome to episode #1. In this episode, we'll be sharing the "why" behind our Success With Jewelry podcast and community. In this intro episode, you'll learn the following three things: What is "Success With Jewelry", and how was the idea born? How has the project evolved over the past nine months, and what are we doing now? What are we offering, and how can you benefit? We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you ...
Aug 29, 2022•13 min•Ep. 1
