Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success With Jewelry Episode #136! In this episode, we’re diving into what’s currently working in Instagram and email marketing for jewelry brands. It’s our summer 2025 update—and while some fundamentals remain the same, we’re noticing new shifts in content engagement, consumer behavior, and platform algorithms that you’ll de...
Jun 30, 2025•12 min•Ep. 136
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #135! In this episode, we’re talking all about your jewelry website and why it’s so important to regularly audit and update your content. From homepage banners to product descriptions, we’re covering what to look for, how often to check, and why even small changes can make a big impact on your cus...
Jun 23, 2025•20 min•Ep. 135
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #134! In this episode, we’re breaking down Vegas jewelry week: Laryssa shares her on-the-ground experience walking both JCK and COUTURE, Liz dives into the shows' Instagram content highlights, and we discuss trends we spotted—whimsical designs, nostalgic vibes, unique chains, sculptural shapes, an...
Jun 16, 2025•21 min•Ep. 134
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #133! In this episode, we’re catching up: Laryssa’s recent travels and turning 40 (emerald score or no?), what she’s most excited about at the Vegas jewelry trade show, Liz’s headshot experience and brand refresh (and why even a “small” update deserves promotion), and whether this really is the ye...
Jun 09, 2025•23 min•Ep. 133
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #132! In this episode, we’re joined by jeweler and pricing expert Sharon Zimmerman to dive into what makes a sustainable pricing strategy. We’ll cover how different categories require different approaches, and when and how to raise your prices. We’ll also talk about communicating value beyond the ...
Jun 02, 2025•42 min•Ep. 132
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #131! In this episode, we’re joined by Hilary Halstead Scott, president of Halstead Inc. We're chatting with Hilary about what goes into a sustainable pricing strategy, and how to make sure you’re charging enough to run a profitable business. We’ll also discuss the rising metal costs. Halstead Web...
May 19, 2025•31 min•Ep. 131
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #130! In this episode, we’re diving into SMS marketing—what it is and how it works. We’ll cover when to start, how to build your list ethically, and what types of messages actually convert. Plus, we’ll talk about balancing value with frequency so you’re not annoying your customers. ✨ And for Insid...
May 12, 2025•25 min•Ep. 130
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #129! In this episode, we’re talking about why cleaning your email list is essential for better deliverability, stronger open rates, and a more engaged community. We’ll cover how to know when it’s time, steps to re-engage subscribers before removing them, and why it’s not about having the biggest ...
May 05, 2025•29 min•Ep. 129
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #128! We’re interviewing Jordan Harris, digital content creator, producer, storyteller, and writer. He also happens to be my husband, and the Joy Joya content producer behind the scenes. In this episode, we’ll talk with Jordan about honing your skills as a content creator and visual storyteller fo...
Apr 28, 2025•35 min•Ep. 128
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #127! In this episode, we’re diving into how to effectively communicate news with your audience—whether it's a price increase, an upcoming event, or a major announcement. These moments can feel overwhelming to share, but when done right, they build trust, boost engagement, and keep your community ...
Apr 21, 2025•20 min•Ep. 127
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #126! In this episode, we’re catching up and sharing what’s on our minds—what’s working for our clients, what we’re focusing on, and how we’re thinking about Q2 and beyond. Plus, for Insiders only, we chat about our own recent revelations as well as the challenges we're facing in our own business ...
Apr 14, 2025•14 min•Ep. 126
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #125! In this episode, we chat with Alissa Moyse, founder of Casual Carats—a jewelry brand redefining everyday luxury with lightweight, comfortable designs. Casual Carats sells diamond silicone rings made to move with you, making elegant and fun jewelry a staple for daily life. Alissa is here to s...
Apr 07, 2025•37 min•Ep. 125
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #124! This week, Laryssa and Liz interview Cami Leisk, co-founder of Loam Marketing—a company dedicated to helping artists market their work effectively. Loam provides photography, video, and website services designed specifically for artists and arts organizations. She’s here to share how artists...
Mar 31, 2025•41 min•Ep. 124
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #123! This week, Laryssa and Liz interview Cindy Liebel, an independent jewelry designer who has been creating jewelry since 2008. Inspired by the clean lines and bold simplicity of Scandinavian, Modernist, and Art Deco architecture, Cindy translates these influences into elegant, wearable jewelry...
Mar 24, 2025•35 min•Ep. 123
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #122! This week, Liz is chatting with Hannah Cole, professional artist, tax expert, podcast host and founder of Sunlight Tax. She believes that creative and mission-forward people like us should have access to clear, judgment-free info about taxes and managing our money. She'll be answering all of...
Mar 17, 2025•41 min•Ep. 122
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #121! This week, we're breaking down budgeting for both sales and marketing - two areas that go hand in hand. But how do you decide where to invest your resources strategically? We’ll share our insights on finding the right balance and making the most of your budget. Plus, for Insiders only we'll ...
Mar 10, 2025•29 min•Ep. 121
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #120! This week we’re diving into the importance of headshots and visually representing your brand. Your imagery speaks volumes before you even say a word, so how you present yourself matters! And in the bonus content… We get a little nostalgic (and maybe a little emotional) about Jamie Joseph ret...
Mar 03, 2025•26 min•Ep. 120
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #119! In this episode, we’re joined by the "OG" jewelry blogger herself, Danielle Miele of Gem Gossip. Danielle started her journey in the jewelry world as a passionate collector, blogger, and storyteller. Over the years, she’s transformed Gem Gossip from a blog into a platform where she curates a...
Feb 24, 2025•39 min•Ep. 119
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #118! Laryssa and Liz are diving into email marketing strategies for 2025. With more designers realizing they can’t rely solely on social media, it’s time to build sustainable ways to connect with your audience—and email is one of the best tools for that. They cover how to grow your list, craft engaging content, and o...
Feb 17, 2025•26 min•Ep. 118
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #117! In this episode, we chat with Monica Stephenson, also known as iDazzle. She’s the founder of @anzagems and a co-founding collaborator of @moyogems . Monica believes that gems can be beautiful and beneficial. We dive deep into defining and sharing your values. In the bonus content, we'll explore this topic furthe...
Feb 10, 2025•32 min•Ep. 117
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #116! In this episode, we’re joined by Elise Thompson, the talented designer behind Mejia Jewelry, founder of Space 85, and owner of Henieli International. Elise's family has been in the gemstone business for over 40 years, dealing in rare and beautiful gems. In our conversation, we'll explore how to build confidence ...
Feb 03, 2025•30 min•Ep. 116
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #115! This week, we’re thrilled to welcome Morgan Miller, Sales Director at the COUTURE Show and Luxury Lifestyle at NY NOW. Together, we’ll explore the critical role education plays in supporting emerging brands in the jewelry industry and highlight exciting opportunities for designers to seize. In our bonus segment,...
Jan 27, 2025•42 min•Ep. 115
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #114! Laryssa and Liz are chatting about how to navigate Instagram as a jewelry brand in 2025. While we don’t think you should put all your efforts into Instagram, it’s still an important piece of a comprehensive marketing strategy. We’ll share what’s working on Instagram right now and how you can use it to grow your ...
Jan 20, 2025•24 min•Ep. 114
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #113! Liz chats with Alisa Thorp, one half of the duo behind Mercurius Jewelry, an ethical fine jewelry brand that borrows its name from the centuries-old philosophy of Alchemy. Both Alisa and her husband David are captivated by gemstones. In today's episode, Liz and Alisa discuss the Tucson Gem Show, a key event for ...
Jan 13, 2025•45 min•Ep. 113
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #112 and to 2025! We’re starting the year with a behind-the-scenes brainstorm and strategy session. Join us as we reflect on 2024's standout episodes, listener feedback, and lessons learned to chart a course for a more organized, intentional year of podcast content. In this episode, we’ll dive into our goals for 2025,...
Jan 06, 2025•22 min•Ep. 112
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #111. In this episode, we're chatting with Sohail Dewani, founder of Jewelers League. With over 15 years of experience, Sohail helps jewelry businesses thrive in the digital world with e-commerce solutions. We’ll be talking about SEO and tips for driving more traffic to your website. By becoming an Insider, you'll als...
Dec 16, 2024•29 min•Ep. 111
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #110. In this episode, we're chatting with Kelly Hedgpeth, founder of Grace & Co. Business Solutions. With over 17 years of experience, Kelly is an expert in streamlining systems, especially for small businesses. She’ll share what you need to know about setting up effective systems to keep your business running sm...
Dec 09, 2024•33 min•Ep. 110
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #109. In this episode, we share tips for creating an "elevator pitch" for your jewelry brand. And stick around for the bonus content, where we share details about personalizing and practicing your pitch! Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's mar...
Dec 02, 2024•15 min•Ep. 109
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #108. We're discussing the importance of planning and tips for effectively doing it. And stick around for the bonus content, where we share some challenges designers face when planning and overcoming them. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's m...
Nov 18, 2024•15 min•Ep. 108
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #107. We’re diving into how to manage anxiety as a business owner. We may not be mental health professionals, but we both try to cope with anxiety on a daily basis. Can you relate? We'd love to hear about your coping strategies! Stick around for some bonus content where we get a little more candid about our experience...
Nov 11, 2024•18 min•Ep. 107
